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Ricoh Marketing Services Brochure ver1
1. Our industry is dynamic and changing at a pace never before seen. More than
ever, organizations need innovative solutions that help them be more collaborative,
productive and efficient. That’s where you come in. As part of our dealer community,
you have access to the most advanced technology and services that can help your
customers navigate change—and drive incremental opportunities for your dealership.
You also have the value-added tools and resources to support you at every turn. We
help you cut through the competitive clutter with digital marketing designed to make
you stand out. We give you tools—both digital and traditional—to expand. We have
training opportunities to ensure you are up to speed on the hardware, software and
services in your portfolio. We even provide extensive marketing and sales tools to help
you communicate your offerings and grow your business. And finally, we’re continually
communicating the strength of our family of solutions so when you say you’re part of
the Ricoh Family Group (RFG), customers understand you offer the best.
RICOH FAMILY GROUP
Dealer Marketing Value-Added Services
SHARE RESOURCES, SHARE INFORMATION
2. DIGITAL MARKETING
Social Media
The first step is to include links to Ricoh Facebook, Twitter,
YouTube and LinkedIn feeds on your website (http://socialmedia.
ricoh-usa.com). To further enhance your social media presence
use co-op funds and work with Ricoh’s preferred vendors.
Web
To make your website really stand out, use co-op funds and work
with Ricoh’s preferred vendors to enhance your website presence
with customized or packaged programs. You can also use ricoh-usa.
com, savin.com or lanier.com for in-depth information on products
and services as well as case studies that showcase success by market.
The Internet is a powerful influencer for organizations seeking new partners, gathering information about a product or service
and gauging how businesses interact with their customers. As a result, today’s typical customer has already formed an opinion
about your dealership before making initial email, phone or face-to-face contact.
Your social media presence and ranking in online searches—or lack thereof—can make or break a deal. Likewise, conducting
digital marketing campaigns prior to your events can increase engagement in your topic and drive attendance beyond the norm.
Contact your local Ricoh DBM/BSM and use our digital marketing offerings to forge deeper connections with customers in the
digital world.
Search Engine Optimization (SEO)
Lift your company’s search engine rankings in organic web
searches and learn how pay-per-click advertising can boost
your online visibility.
Campaign/Event Marketing
Confidentially target your customers with free, customizable
MarketBridge email templates and landing pages for
events—with click-through reporting.
Give customers what they want — information
3. WorkIntelligent.ly Content Syndication
Ricoh’s WorkIntelligent.ly site contains timely and insightful
blogs, articles, eBooks, whitepapers and other content
that address the every day business issues faced by SMB,
Enterprise, Healthcare, Production, Legal and Higher
Education customers. Now you can populate your dealership’s
website with an automatic stream of these educational
resources directly from our award winning site to engage your
customers and prospects. This custom package from Ricoh
offers the following benefits to your dealership:
• Custom RSS Feed Streaming WorkIntelligent.ly Content
Directly on Your Website
• Allows Visitors to Return to Your Homepage Directly from
WorkIntelligent.ly
• Real-Time Access to WorkintelIigent.ly Content Designed to
Prime Prospective Buyers
• WorkIntelligent.ly RSS Feeds for Your LinkedIn Profile Page
DIGITAL MARKETING
Social Selling
Learn how to leverage your LinkedIn profile to target potential customers,
become a thought leader and position yourself as an industry influencer.
SEMINARS
Reaching out to customers, generating new leads and understanding the specific dynamics of a market can be time consuming if you’re
trying to do it all on your own. Ricoh has a wide variety of seminars to help your dealership grow your business and stay on top of
continually shifting market forces. Contact your Dealer Business Manager, Business Support Manager or Ricoh Field Marketing Manager to
take advantage of these seminars.
4. Monday Mornings with Ricoh
Marketing
Learn how to differentiate your dealership during
weekly 20-minute calls every Monday morning
(11 am EST/8 am PST) where we’ll highlight
the latest Ricoh resources, tools, products
and software available to help you sell. These
webinars provide valuable content you can share
in your internal meetings and will be recorded
and posted on InfoCenter and DealerSource.
Demand Generation
Discover how to bridge the gap from
micro-marketer to situational influencer
by creating drip marketing campaigns,
selling off-cycle and hosting events.
Ricoh Services WebEx
Every month, Ricoh hosts a one hour Webex call focused to driving solutions/
services into accounts. Each month we will focus on a vertical or horizontal
market. During this call, we will discuss specific pain points/challenges
specific to that market. There will also be time dedicated to specific workflow
solutions/opportunities inside the account as well as specific solutions/services.
The call will always end with success stories and wins in the specific vertical/
horizontal market as well as how to engage resources through CHAMPS. If you
miss a call, all sessions are recorded and posted to InfoCenter.
WEBINARS
Get up to speed on the resources available to your dealership and the very latest market insight from the convenience of your own office
or personal devices. Ricoh Channel and Field Marketing hosts weekly and monthly webinars to keep you up to date on our tools and
sales offerings. Invitations for these webinars are sent by Ricoh Marketing to registered League or DealerSource employees.
Vertical/Horizontal Business
Development Program
Gain market insight and competitive advantage in specific vertical or horizontal
markets with business development programs focused on social media, demand
generation, appointment setting, blitzes, role-plays, workflows, talk tracks,
lunch-and-learns, and hands-on exercises that complement your sales process.
This integrated sales and marketing program is designed to span over 90 days
and make your sales representatives proficient in a particular market.
DIGITAL MARKETING
SEMINARS
5. Ricoh Family Group Websites
We want you to succeed and grow, and that’s why
we support dealers on our Ricoh Family Group
Websites. Customers can find and connect with our
dealers through all of our brand websites. Our dealer
locator pages enable customers to quickly search by
product categories, proximity, zip code or state. While
on our sites, they can even delve deeper into product
or service information, read case studies or learn
more about our family as a whole.
Convergence Magazine
Convergence Magazine is our platform to share
industry information and the latest news about the
Ricoh Family Group with our dealer community. Share
your success story with the broader community by
submitting a topic and background information to
your DBM or BSM or send it to the Editor, Philip.
hellman@ricoh-usa.com. Or, if you have a flare
for writing yourself, submit a written article for
consideration and placement in the magazine.
Videos — Ricoh TV (YouTube)
Video is one of, if not the, most preferred methods
of digesting information for highly visual consumers
today. And we’re right on trend with Ricoh TV
on YouTube. Your customers can subscribe to get
notifications of new videos, view playlists and even
participate in discussions. With more than 50 videos
and counting, Ricoh TV is yet another point of
connection for your customers to learn about your
products, solutions, professional services and game-
changing innovation. Share content from Ricoh TV
and help position your dealership as a true
thought leader.
Converg.x Videos
Converg.x is an RFG YouTube channel dedicated
to RFG dealers. Find the latest technologies,
new marketing tools, current market trends and
innovative ways to collaborate in a rich
media environment.
COMMUNICATIONS
6. ADS
ADS
ADS
ADS
EXPAND YOUR BRAND
Branding/Advertising
Promoting your dealership—on the airwaves or the printed page—can be a powerful tool to expand your brand and reach new
clients or reinforce your brand with existing customers. Leverage our existing brand-building advertising to help you captivate
audiences and communicate the advantages of the Ricoh Family Group products and services you provide.
Key Brand-
Building Topics
• Technology
• Service
• Connectivity
Ricoh Family Group Radio and Print Advertising
Capture more mindshare with ready-made advertising—which you can tailor with your brand message and elements—and use
in radio or print advertising campaigns. Work with your Dealer Business Manager or Ricoh Field Marketing Manager to obtain
materials developed around three key brand-building topics—technology, service or connectivity.
How-To Videos
Information is king and video rules—at least when
it comes to engaging customers and providing
the answers they seek. Whether they are looking
for help setting up a new MFP function, installing
software, troubleshooting, or learning more about
their solution, providing access to How-to Videos on
your website can help you answer your customers
questions quickly and accurately. Leverage our
extensive how-to video catalog to reach your
customers, deepen your relationships and provide
helpful tips anytime, anywhere, from any device.
• Tier 1 – Add a free link on your company website
directly to our manufacturer-branded (Ricoh, Savin
or Lanier) directory of videos.
• Tier 2 – Get your own customized how-to videos
landing page—with your dealership name and
logo—for a nominal one-time set-up fee of $700.
7. Ricoh has a variety of tools available to help your dealership succeed and grow. You can also view many of these tools at
rfgdealers.com or the Ricoh DealerBuzz app.
RFG Dealer Toolbox Website
Imagine the convenience of having just about every
tool you need in one place. The rfgdealers.com
website is your one-stop page for quick links to
the most frequently used Ricoh tools and websites.
From one convenient location you can access
communication tools and training sessions, track
quarterly promotions and dealership incentives,
locate social media pages, manage orders for parts,
accessories and service and much more.
RFG DealerBuzz App
Get the latest buzz from Ricoh right on your mobile
device—anytime, any place, anywhere—with the
RFG DealerBuzz app. Download this app, designed
for Android, iPhone and iPad devices, to see the
latest news and social media posts from Ricoh, view
featured videos, access the RFG Dealer Toolbox
website, quickly connect to the Ricoh, Savin and
Lanier websites and our workintelligent.ly content
marketing site.
Dealer Value Presentation
When you’re presenting to a client, you need to
communicate your dealership’s value—along with the
value of Ricoh, Savin and Lanier. The Dealer Value
Presentation lets you take one master presentation file
that showcases the value of Ricoh, Savin or Lanier and
customize it with your personalized message, core
values and services. Work with your Dealer Business
Manager or Field Marketing Manager to help you
position your dealership against the competition and
speak to your unique skill set.
SALES MARKETING TOOLS
8. InfoCenter
Looking for a one-stop information source for your sales team?
Accessed through The League, the InfoCenter is Ricoh’s model and
product information repository for current and past hardware, software
and solutions. It aggregates all the information your sales force needs
to stay up to date—sales information guides, user guides, product
brochures, MSRP pricing, published major account (SAS) pricing, demos/
virtual tours, vertical market information, product photos and product
awards reviews. It also includes other RFG resource sites such as
MarketBridge and the Portfolio Selection Tool.
DealerSource
Dealer principles can rely on DealerSource for all dealer information
and management tools in one convenient place. Here, they can
find hardware pricing, aftermarket pricing, promotion/incentive
announcements, service cost/pricing tools, dealer trip information/
standings, rebate credit reports, social media posts, Ricoh news—as
well as information to manage the sales team.
MarketBridge
A self-serve marketing campaign portal, MarketBridge enables dealers
to find, order, customize and execute campaigns—quickly, easily and
on demand. The portal includes e-mail and direct mail templates, event
registration materials, telemarketing resources and more to help you
generate and nurture leads efficiently and cost effectively. Campaign
materials reside in a central repository, which you can browse or search
using keywords or titles. After you make a selection, you can fill in text
variables and upload pictures and logos. You can even submit your
target audience criteria and purchase a list. Check out is simple – just
use the shopping cart and MDF credit and/or a credit card. Emails and
event materials are free. Printed materials and lists can be purchased.
SALES MARKETING TOOLS
9. SALES MARKETING TOOLS
Ricoh Business Booster
Owners of production print enterprises are busy people embroiled
in a demanding industry. They have little time to focus on business
development. Ricoh Business Booster is a value-added program
developed just for this industry that gives your customers access to
business tips, strategies and whitepapers from industry experts—
as well as marketing materials—to help your customers grow their
business. Dealers can also use the vast resources on the website
to train your sale teams on the intricacies to selling into
Production Print.
Monster in a Box
Monster in a Box packs the powerful competitive punch you need
to sell new technology and solutions. Based on the successful
Monster Mayhem training, this tool provides the latest content
and delivery methods based on intelligent data obtained from our
competitive testing lab. It contains up-to-date materials that are
modular and repeatable for multiple training sessions—and it’s
accessible 24/7 on InfoCenter.
Simplified Solutions
Customers want to work with dealers that understand their unique
business needs and challenges. Our Simplified Solutions Series is designed
as an educational tool to help sales professionals learn more about and
focus on solving customers’ problems. Since business outcomes are
becoming increasingly important to your customers—even more than the
hardware itself—dealers can leverage the customer challenges, statistics
and research to demonstrate their industry knowledge and situational
fluency. All Simplified Solutions Series collateral can be found on InfoCenter
and DealerSource.
10. SALES MARKETING TOOLS
Online System Configurator Tool
Tailoring a system to the precise needs of your customer can help
you win the business. But, first, you need to know which optional
features are compatible with the device. Use the Online System
Configurator Tool to ensure the features you want to add are
compatible with the device. It’s as simple as choosing a system
model, selecting your options and saving or emailing the results.
Product Slip Sheets Proposal Template
From BW and Color MFPs to Wide Format and Production Printers,
the Ricoh Product Slip Sheets provide a brief overview of each solution
while also including key features in a one-page, client-ready document.
Whether you chose to use the slip sheet by itself, or combine it with
the included, customizable proposal template, you are one step closer
to sealing the deal.
How to use the all new…
Ricoh Product Slip Sheets
Proposal Template
Overview
From BW, to Color MFPs, to Wide Format and Production, the Ricoh Product Slip Sheets
provide a brief overview of each solution while also including key features in a one page,
client ready document. Whether you chose to use the slip sheet by itself, or combine it with
the included proposal template, you are one step closer to sealing the deal.
Using the Slip Sheets
Simply find the solution(s) you are looking for by scrolling
though the slip sheet document or by using ‘Ctrl-F’ to search
based on key-words. Copy the applicable page(s) to your
own document or delete the ones you don’t need.
Using the Slip Sheets w/the Proposal Template
Find the needed solution(s) using the process above and
then copy into the proposal template. You can
customize the document by adding your dealership
name, logo, timeline, cost savings, etc.
TMG Web Store
Want a leave behind or gift that will reinforce the Ricoh, Savin or
Lanier brand with your customers? Or perhaps some apparel to
make your team stand out during trade shows, business functions
or sales calls? Dealers can use earned co-op funds to purchase
a wide variety of promotional items at the TMG Web Store—
men’s and ladies apparel, business gifts, tradeshow/promotional
giveaways, technology, eco-friendly items and much more.
11. CHAMPS
Services can help you distinguish your dealership from a sea of hardware
providers. However, the infrastructure startup costs required to create a service
from the beginning can be a detractor. The CHAMPS program enables our dealers
to add more service capabilities to your portfolio without the heavy cost burden.
When services opportunities arise with your customers, a Ricoh Family Group
Dealer can request and receive assistance during the validate, propose and close
steps of the sales process from our Enterprise Services organization. Additionally,
CHAMPS currently provides certification and training. Contact your DBM or BSM
for more information.
CHAMPS Portal
Take a deep dive into our service offerings at the CHAMPS Portal. It contains
information about four of our key services—Digital Imaging Services, Managed
Document Business Process Services, Production Print Services and IT Cloud
Services. You’ll find overviews of each offering, training materials, target markets,
instructions for ordering or submitting a sales opportunity and more. Through
the portal, you can also track your services opportunities, download the CHAMPS
Playbook, request follow up and provide feedback. Plus, get customizable customer-
facing brochures, learn how to leverage services for specific verticals and learn how
services have been successfully implemented in a variety of industries.
CHAMPS Playbook
You want to take your services capabilities to the next level faster—with less risk—
and you need an A to Z instruction manual for delivering services to your customers.
The CHAMPS Playbook provides just that. It’s an end-to-end view of the CHAMPS
program and its supporting processes such as ordering, training, and sales tools. It
also takes an action-oriented approach to selling services—with easy to understand,
concrete next steps that can be used by any dealer to enhance their services-led
capabilities. In this playbook, you’ll find descriptions of our services, FAQs, customer
engagement scenarios and much more.
MDS Designer
Customers want a clear picture of what their costs will be if they switch to your
solution. The MDS Designer provides a comparative total cost of ownership (TCO)
analysis that customers can easily understand. It’s a flexible, user-friendly, interactive
application that enables our dealers to show each customer how much money they
spend now versus what their spend will be after they switch to your solution. TCO
calculations can be done for a single device or a complete document
management fleet.
RICOH SERVICES
