1. ARSEMA ASSEFA
1001 Alcove Court
Brentwood, TN, 37027
321­507­9118// arsema2012@gmail.com
COLLEGE SENIOR SEEKING ENTRY LEVEL POSITION IN MARKETING
Graduating Senior seeking a start in Sales and Marketing that can help develop a winning team in an innovative and dynamic work
environment.
EDUCATION
Bachelor of Science in Marketing (4.0 GPA), Florida Institute of Technology – May 2015
Academic Honors and Awards
● Outstanding senior award from the College of Business, 2015
● Featured in “The Current” magazine for Cross Cultural Educational Campaign, 2014
● Director of Marketing for UNICEF club on campus, 2014
● Distinguished Student Scholar 2013, 2014, 2015
● Phi Kappa Phi Honor Society, 2013
● Phi Eta Sigma Honor Society, 2012
● Dean’s list 2012, 2013, 2014, 2015
● Treasurer of the African Students Association (ASA), 2013
Academic Projects
Florida Institute of Technology, “Marketing Campaign for Women’s Business Center (WBC)” ­ January 2015­May 2015
Marketing Analysis and Strategy (BUS 4601)
● Developed promotional materials for the WBC which focused on community engagement
● Leader of the WBC committee focusing on continuous improvement
● Assisted in planning and executing community events for the WBC
● Group leader on developing, implementing and tracking metrics to determine campaign success
Florida Institute of Technology, Cross Cultural Educational Campaign­ August 2014­present
Cross­cultural Management project (BUS 3801)
● Developed and executed an on campus campaign focused on educating students about stereotypes
● Assisted in developing a campus brand (“Did You Know?” Campaign) targeting 3,500 students
● Coordinated, scheduled and organized team progress meetings
● Built relationships with students groups that normally self­segregated, building better campus cohesion
EXPERIENCE
Florida Institute of Technology, Women’s Business Center­ January 2015­May2015
Major Field Practicum
● Function independently in a high­volume fast paced environment
● Quickly learned complicated administrative budget systems (University Purchasing Card reconciliation system)
● Produced and distributed advertisements, direct mail pieces and other marketing instruments.
Florida Institute of Technology, Campus Services ​­ ​August 2014­May 2015
Administrative assistant
● First line support for student issues dealing with their campus ID, dormitory, health insurance.
● Quickly learned the student data tracking system and building access systems
Florida Institute of Technology, College of Engineering ­ Sept 2013­Dec 2013
Administrative assistant in the Dean’s office
● Provided administrative support, including producing minutes of meetings, preparing and distributing documents
● Planned events and collaborated with other work study students on Engineering related events.
ADDITIONAL SKILLS AND ACTIVITIES
Campus Recruiter for Florida Tech African Students Association
● Planned, organized and promoted campus recruiting events
● Built the organization from 30 students to over 80 students in a 2 year period
Proficiency in Microsoft Office suite of products, public speaking, Recruiting, Cross­Culture Management, Consumer Behavior, Volunteering,
Fundraising, Networking
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