فرآیند ایده یابی تولید ایده ارزیابی ایده ها پرورش ایده ارائه ایده نوآوری مدل کسب و کار

1. ‫آﻓﺮﯾﻨﯽ‬‫اﯾﺪﻩ‬
‫ﺻﻔﺎﯾﯽ‬ ‫آرﻣﺎن‬
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2. ‫ﺻﻔﺎﯾﯽ‬ ‫آرﻣﺎن‬
‫ﺷﺮﯾﻒ‬ ‫ﮐﺎرآﻓﺮﯾﻨﯽ‬ ‫ﻣﺮﮐﺰ‬ ‫ﻣﺪرس‬
‫ﻣﻌﺎوﻧﺖ‬ ‫ُﻤﻮن‬‫ﻨ‬‫ره‬ ‫ﭘﺎﯾﮕﺎﻩ‬ ‫ﻣﺤﺘﻮا‬ ‫ﻣﺪﯾﺮ‬
‫ﺟﻤﻬﻮری‬ ‫رﯾﺎﺳﺖ‬ ‫ﻓﻨﺎوری‬ ‫و‬ ‫ﻋﻠﻤﯽ‬
‫ﻟﮑﻮ‬ ‫ﻣﺪﯾﺮﻩ‬ ‫هﯿﺌﺖ‬
‫آرﺳﻨﯿﮏ‬ ‫ﮐﺎرآﻓﺮﯾﻨﯽ‬ ‫آﮐﺎدﻣﯽ‬ ‫ﻣﻮﺳﺲ‬
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3. ‫آﻣﻮزی‬‫هﻢ‬
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4. ‫ﺑﺸﮑﻨﯿ‬ ‫را‬ ‫ﺧﻮد‬ ‫هﺎی‬‫ﯾﺦ‬ ً‫ﺎ‬‫ﻟﻄﻔ‬‫ﺪ‬
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5. ‫ﻟﻄﻔ‬ ‫ﺗﯿﻤﯽ‬ ‫ﮐﺎر‬ً‫ﺎ‬
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6. ‫ﻓﺮﺻﺖ‬
‫اﯾﺪﻩ‬
‫ﺧﻼﻗﯿﺖ‬
‫ﻧﻮآوری‬
‫اﺧﺘﺮاع‬
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7. ‫ﻓﺮﺻﺖ‬
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8. ‫ﻓﺮﺻﺖ‬ ‫ﺗﻌﺎرﯾﻒ‬
‫ﻣﯿﮑﻨﺪ‬ ‫ﭘﯿﺪا‬ ‫ﻣﻌﻨﯽ‬ ‫ﺗﻬﺪﯾﺪ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫در‬ ‫ﻓﺮﺻﺖ‬.‫ﻣﻮﻗﻌﯿﺘﻬﺎﺋ‬ ‫ﺑﻪ‬ ‫ﻓﺮﺻﺖ‬‫اﻃﻼق‬ ‫ﯽ‬
‫ﻣﻮﻗ‬ ‫اﯾﻦ‬ ً‫ﺎ‬‫ﺛﺎﻧﯿ‬ ‫و‬ ‫ﺑﺎﺷﻨﺪ‬ ‫ﻓﺮد‬ ‫ﺗﻮﺳﻂ‬ ‫ﮐﻨﺘﺮل‬ ‫ﻗﺎﺑﻞ‬ ً‫ﻻ‬‫او‬ ‫ﮐﻪ‬ ‫ﻣﯿﮕﺮدد‬‫ﻌﯿﺘﻬﺎ‬
‫ﺑﺎﺷﻨﺪ‬ ‫داﺷﺘﻪ‬ ‫هﻤﺮاﻩ‬ ‫ﺑﻪ‬ ‫ﻓﺮد‬ ‫ﺑﺮای‬ ‫ﻣﺜﺒﺘﯽ‬ ‫ﭘﯿﺂﻣﺪهﺎی‬.‫ﺗﻬﺪﯾ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫در‬‫هﺮ‬ ‫ﺑﻪ‬ ‫ﺪ‬
‫ﻣﯿﮕﺮدد‬ ‫اﻃﻼق‬ ‫ﻣﻨﻔﯽ‬ ‫ﭘﯿﺂﻣﺪهﺎی‬ ‫ﺑﺎ‬ ‫ﮐﻨﺘﺮل‬ ‫ﻗﺎﺑﻞ‬ ‫ﻏﯿﺮ‬ ‫ﻣﻮﻗﻌﯿﺖ‬.
(Krueger 2000)
‫ﻣﯿﮕﺮدد‬ ‫اﻃﻼق‬ ‫ﺑﺎﺷﺪ‬ ‫اﻣﮑﺎﻧﭙﺬﯾﺮ‬ ‫آن‬ ‫اﺟﺮای‬ ‫ﮐﻪ‬ ‫اﯾﺪﻩ‬ ‫ﮔﻮﻧﻪ‬ ‫هﺮ‬ ‫ﺑﻪ‬ ‫ﻓﺮﺻﺖ‬
(Gartner et. al. 2003)
‫داﺷ‬ ‫اﻧﺠﺎم‬ ‫اﻣﮑﺎن‬ ً‫ﻻ‬‫او‬ ‫ﮐﻪ‬ ‫ﻣﯿﮕﺮدد‬ ‫اﻃﻼق‬ ‫ﻋﻤﻠﯿﺎﺗﯽ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﺑﻪ‬ ‫ﻓﺮﺻﺖ‬‫و‬ ‫ﺘﻪ‬
‫ﺑﺎﺷﻨﺪ‬ ‫داﺷﺘﻪ‬ ‫اﻧﺠﺎم‬ ‫ارزش‬ ً‫ﺎ‬‫ﺛﺎﻧﯿ‬
(DeBono 1978)
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9. ‫اﯾﺪﻩ‬
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10. ‫اﺳﺖ‬ ‫ذهﻨﯽ‬ ‫ﻃﺮح‬ ‫ﯾﮏ‬ ،‫اﯾﺪﻩ‬.
‫اﯾﺪﻩ‬‫اﻧﺴﺎن‬ ‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫ﺣﻠﯽ‬ ‫راﻩ‬ ‫ﺗﺮﯾﻦ‬ ‫ﺳﺎدﻩ‬
‫در‬‫ﮐﻨﺪ‬ ‫ﻣﯽ‬ ‫ﻓﮑﺮ‬ ‫آن‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎز‬ ‫ﯾﺎ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﯾﮏ‬ ‫ﺑﺮاﺑﺮ‬
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11. ‫ﻓﺮﺻﺖ‬
•‫ﻓﺮﺻﺖ‬‫ﺑﺎﯾ‬ ‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫ﻧﯿﺎزي‬‫ﺪ‬
‫ﺷﻮد‬ ‫ﺗﺎﻣﯿﻦ‬.
‫اﯾﺪﻩ‬
•‫اﯾﺪﻩ‬‫ﻧﯿﺎز‬ ‫آن‬ ‫ﺗﺎﻣﯿﻦ‬ ‫ﺷﯿﻮﻩ‬
‫اﺳﺖ‬.
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12. ‫ﺧﻼﻗﯿﺖ‬‫اﺧﺘﺮاع‬‫ﻧﻮآوری‬
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13. ‫ﺧﻼﻗﯿﺖ‬
‫ﻓﺮآﯾﻨﺪ‬‫ﺷﮑﺴﺘﻦ‬‫و‬‫ﺳﺎﺧﺘﻦ‬ ‫دوﺑﺎرﻩ‬
‫داﻧﺶ‬‫ﻣﻮﺿﻮع‬ ‫ﯾﮏ‬ ‫ی‬ ‫درﺑﺎرﻩ‬ ‫ﺧﻮد‬
‫ﺟﺪﯾﺪ‬ ‫ﺑﯿﻨﺶ‬ ‫آوردن‬ ‫دﺳﺖ‬ ‫ﺑﻪ‬ ‫و‬
‫آن‬ ‫ﻣﺎهﯿﺖ‬ ‫ﺑﻪ‬ ‫ﻧﺴﺒﺖ‬.
‫ورﺗﻬﺎﯾﻤﺮ‬١٩٤٥
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14. ‫اﺧﺘﺮاع‬‫ﻓﺮ‬ ‫ﺑﺎر‬ ‫اوﻟﯿﻦ‬ ‫ﺑﺮاي‬ ‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫اﻓﺮاد‬ ‫ﯾﺎ‬ ‫ﻓﺮد‬ ‫ﻓﮑﺮ‬ ‫ﻧﺘﯿﺠﻪ‬‫ﯾﺎ‬ ‫آﯾﻨﺪ‬
،‫ﻓﻦ‬ ،‫ﺣﺮﻓﻪ‬ ‫درﯾﻚ‬ ‫را‬ ‫ﻣﺸﮑﻠﻲ‬ ‫و‬ ‫ﮐﻨﺪ‬‫ﻣﻲ‬ ‫اراﺋﻪ‬ ‫را‬ ‫ﺧﺎص‬ ‫اي‬‫ﻓﺮآوردﻩ‬
‫ﻧﻤﺎﯾﺪ‬‫ﻣﻲ‬ ‫ﺣﻞ‬ ‫آﻧﻬﺎ‬ ‫ﻣﺎﻧﻨﺪ‬ ‫و‬ ‫ﺻﻨﻌﺖ‬ ،‫ﻓﻨﺎوري‬.
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15. ‫ﻧﻮآوری‬
‫ﻓﺮآﯾﻨﺪ‬‫اﯾﺪۀ‬ ‫أﺧﺬ‬
‫آن‬ ‫ﺗﺒﺪﯾﻞ‬ ‫و‬ ‫ﺧﻼق‬
‫ﺑﻪ‬‫ﻣﺤﺼﻮل‬
‫ﺧﺪﻣﺎت‬‫و‬
‫ﺟﺪﯾﺪ‬ ‫روﺷﻬﺎی‬
‫اﺳﺖ‬ ‫ﻋﻤﻠﯿﺎت‬.
‫اﺳﺘﭙﻦ‬‫راﺑﯿﻨﺰ‬١٩٩١
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16. ‫اﺧﺘﺮاع‬+‫ﺳﺎزی‬‫ﺗﺠﺎری‬=‫ﻧﻮآوری‬
‫اﺧﺘﺮاع‬*‫ﺳﺎزی‬‫ﺗﺠﺎری‬=‫ﻧﻮآوری‬
armansafayi.com

17. ‫ﻧﻮآوری‬
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18. ً‫ﻻ‬‫اﺣﺗﻣﺎ‬ ‫اﺧﺗراع‬
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19. ‫ﺧﻼﻗﯿﺖ‬
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20. armansafayi.com

21. ‫آﻓﺮﯾﻨﯽ‬‫اﯾﺪﻩ‬ ‫ﮐﻠﯽ‬ ‫ﻓﺮآﯾﻨﺪ‬
armansafayi.com

22. ‫آﻓﺮﯾﻦ‬‫اﯾﺪﻩ‬ ‫ﯾﮏ‬ ‫ﻧﮕﺮش‬
armansafayi.com

23. #1
‫ﺑﺪﯾﻬﯽ‬ ‫ﭼﯿﺰ‬ ‫هﯿﭻ‬
‫ﻧﯿﺴﺖ‬
‫ﺧﻮد‬ ‫از‬ ‫ﻣﺪام‬
‫ﭼﺮا‬ ‫ﺑﭙﺮﺳﯿﺪ‬
armansafayi.com

24. ‫ﻓﻌﺎﻟﯿﺖ‬١#
‫دﯾﮕﺮ‬ ‫ﮐﺎرﺑﺮدهﺎی‬
armansafayi.com

25. #2
Think Outside The Box
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26. ‫ﻓﻌﺎﻟﯿﺖ‬٢#
‫ﺑﺎ‬٤‫دﺳﺖ‬ ‫ﺑﺮداﺷﺘﻦ‬ ‫ﺑﺪون‬ ‫ﺧﻂ‬
armansafayi.com

27. ‫و‬ ‫ﻣﻨﺎﺑﻊ‬
‫هﺎ‬‫اﺳﺘﺮاﺗﮋی‬
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28. ١#
‫اﻟﻬﯽ‬ ‫رﺣﻤﺖ‬
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29. ٢#
‫و‬ ‫ﻣﺸﮑﻼت‬
‫و‬ ‫اﻓﺮاد‬ ‫هﺎی‬‫دﻏﺪﻏﻪ‬
‫هﺎ‬‫ﺳﺎزﻣﺎن‬
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30. ٢ ١#
‫ﺗﺮس‬
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31. ٢ ٢#
‫اﺟﺒﺎر‬
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32. ٢ ٣#
‫روﯾﺎ‬
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33. ‫ﻓﻌﺎﻟﯿﺖ‬٣#
‫ﺑﺰﻧﯿﻢ‬ ‫ورﻗﯽ‬ ‫ﯾﻪ‬ ‫را‬ ‫اﻣﺮوز‬ ‫هﺎی‬‫روزﻧﺎﻣﻪ‬
armansafayi.com

34. ٣#
‫زﯾﺎد‬ ‫اﯾﺪﻩ‬
‫ﺑﺒﯿﻨﯿﺪ‬
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35. armansafayi.com

36. armansafayi.com

37. armansafayi.com

38. armansafayi.com

39. armansafayi.com

40. ۴#
‫ﭼﯿﺰ‬‫هﻤﻪ‬ ،‫زﯾﺎد‬
‫هﻤﯿﺸﻪ‬ ‫و‬
‫ﺑﺨﻮاﻧﯿﺪ‬
armansafayi.com

41. ۵#
‫ﺑﻮدن‬ ‫زﻧﮓ‬‫ﺑﻪ‬ ‫ﮔﻮش‬
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42. ۶#
‫ﺳﺎزی‬‫ﺑﻮﻣﯽ‬
armansafayi.com

43. ٧#
‫روﻧﺪهﺎ‬ ‫رﺻﺪ‬
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44. ٨#
‫و‬ ‫ﻧﺘﻮورﮐﯿﻨﮓ‬
‫ﮐﺎری‬ ‫ﺗﺠﺮﺑﯿﺎت‬
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45. ‫ﺗﻤﺮﯾﻦ‬ ‫آﻓﺮﯾﻨﯽ‬‫اﯾﺪﻩ‬ ‫ﺑﺮای‬
‫اﺳﺖ‬ ‫ﻻزم‬
armansafayi.com

46. ‫ﻓﻌﺎﻟﯿﺖ‬۴#
‫؟‬ ‫اﮔﺮ‬ ‫ﺷﻮد‬‫ﻣﯽ‬ ‫ﭼﻪ‬
armansafayi.com

47. •‫ﻣﺪاد‬ ‫اﮔﺮ‬ ‫ﺷﻮد‬‫ﻣﯽ‬ ‫ﭼﻪ‬
‫ﺧﻮراﮐﯽ‬ ‫هﺎ‬‫ﮐﻦ‬‫ﭘﺎک‬
‫ﺑﺎﺷﻨﺪ؟‬
•‫ﻣﺪاد‬ ‫اﮔﺮ‬ ‫ﺷﻮد‬‫ﻣﯽ‬ ‫ﭼﻪ‬
‫ﺟﺎﻣﺪ‬ ‫هﺎ‬‫ﮐﻦ‬‫ﭘﺎک‬
‫ﻧﺒﺎﺷﻨﺪ؟‬
•‫ﻣﺪاد‬ ‫اﮔﺮ‬ ‫ﺷﻮد‬‫ﻣﯽ‬ ‫ﭼﻪ‬
‫ﻣﮑﻨﺪﻩ‬ ‫ﯾﮏ‬ ‫ﮐﻦ‬‫ﭘﺎک‬
‫داﺷﺘﻪ‬ ‫ﺧﻮد‬ ‫در‬ ‫ﺿﺎﯾﻌﺎت‬
‫ﺑﺎﺷﺪ؟‬
•‫ﻣﺪاد‬ ‫اﮔﺮ‬ ‫ﺷﺪ‬‫ﻣﯽ‬ ‫ﭼﻪ‬
‫ﮐﺎﻏﺬ‬ ‫ﺑﻪ‬ ‫را‬ ‫هﺎ‬‫ﮐﻦ‬‫ﭘﺎک‬
‫از‬ ‫ﺑﻌﺪ‬ ‫و‬ ‫ﭼﺴﺒﺎﻧﺪﻩ‬
‫ﻣﺪاد‬ ‫اﺛﺮ‬ ‫آن‬ ‫ﺑﺮداﺷﺘﻦ‬
‫ﺷﻮد؟‬ ‫ﭘﺎک‬ ‫آن‬ ‫زﯾﺮﯾﻦ‬
•‫اﮔﺮ‬ ‫ﺷﻮد‬‫ﻣﯽ‬ ‫ﭼﻪ‬……armansafayi.com

48. ‫ﻓﻌﺎﻟﯿﺖ‬۵#
SCAMPER
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49. Combine
Substitute
1.What materials
or resources can
you substitute or
swap to improve
the product?
2.What other
product or
process could you
use?
3.What rules
could you
substitute?
4.Can you use this
product
somewhere else,
or as a substitute
for something
else?
5.What will
happen if you
change your
feelings or
attitude toward
this product?
1.What would
happen if you
combined this
product with
another, to create
something new?
2.What if you
combined
purposes or
objectives?
3.What could you
combine to
maximize the
uses of this
product?
4.How could you
combine talent
and resources to
create a new
approach to this
product?
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50. Modify
Adapt
1.How could you
adapt or readjust
this product to
serve another
purpose or use?
2.What else is the
product like?
3.Who or what
could you emulate
to adapt this
product?
4.What else is like
your product?
5.What other
context could you
put your product
into?
6.What other
products or ideas
could you use for
inspiration?
1.How could you
change the shape,
look, or feel of
your product?
2.What could you
add to modify this
product?
3.What could you
emphasize or
highlight to create
more value?
4.What element
of this product
could you
strengthen to
create something
new?
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51. Eliminate
PuttoAnotherUse
1.Can you use this
product
somewhere else,
perhaps in
another industry?
2.Who else could
use this product?
3.How would this
product behave
differently in
another setting?
4.Could you
recycle the waste
from this product
to make
something new?
1.How could you
streamline or
simplify this
product?
2.What features,
parts, or rules
could you
eliminate?
3.What could you
understate or
tone down?
4.How could you
make it smaller,
faster, lighter, or
more fun?
5.What would
happen if you
took away part of
this product?
What would you
have in its place?
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52. Reverse
1.What would
happen if you
reversed this
process or
sequenced things
differently?
2.What if you try
to do the exact
opposite of what
you're trying to do
now?
3.What
components could
you substitute to
change the order
of this product?
4.What roles
could you reverse
or swap?
5.How could you
reorganize this
product?
‫ﺷﺮوع‬ ‫ﺧﺐ‬
‫ﮐﻨﯿﻢ‬
armansafayi.com

53. armansafayi.com

54. ‫ﻓﻌﺎﻟﯿﺖ‬۶#
‫ﻣﺴﺌﻠﻪ‬ ‫ﮐﺸﺶ‬
‫ﻣﺸﮑﻞ‬ ‫ﯾﮏ‬ ‫ﺗﺮ‬‫ﻋﻤﻮﻣﯽ‬ ‫ﺑﺮرﺳﯽ‬
armansafayi.com

55. ‫ﮐﻠﯽ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﯾﮏ‬ ً‫ﻼ‬‫ﻣﺜ‬‫و‬
‫ﻋﻤﻮﻣﯽ‬
‫؟‬ ‫اﻧﺪ‬ ‫ﺗﻨﺒﻞ‬ ‫اﻓﺮاد‬ ‫ﺑﺮﺧﯽ‬
•‫ﭼﺮا‬‫اﻧﺪ؟‬ ‫ﺗﻨﺒﻞ‬ ‫اﻓﺮاد‬ ‫ﺑﺮﺧﯽ‬
•‫اﻧﺪ؟‬ ‫ﺗﻨﺒﻞ‬ ‫ﮐﺴﺎﻧﯽ‬ ‫ﭼﻪ‬
•‫ﺷﻮﻧﺪ؟‬ ‫ﻣﯽ‬ ‫ﺗﻨﺒﻞ‬ ‫زﻣﺎﻧﯽ‬ ‫ﭼﻪ‬
•‫ﺷﻮﻧﺪ؟‬ ‫ﻣﯽ‬ ‫ﺗﻨﺒﻞ‬ ‫ﻣﮑﺎﻧﯽ‬ ‫ﭼﻪ‬ ‫در‬
•‫ﺷﻮﻧﺪ؟‬ ‫ﻣﯽ‬ ‫ﺗﻨﺒﻞ‬ ‫ﭼﮕﻮﻧﻪ‬
armansafayi.com

56. ‫ﻓﻌﺎﻟﯿﺖ‬۶#
‫ﺗﻔﮑﺮ‬ ‫ﮐﻼﻩ‬ ‫ﺷﺶ‬
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57. armansafayi.com

58. ‫آﺑﯽ‬)‫ﺗﯿﻢ‬ ‫ﻟﯿﺪر‬(
"‫ﻣﻦ‬‫ﺗ‬ ‫ﺗﻔﮑﺮ‬ ‫روﻧﺪ‬ ‫ﺳﺎﻣﺎﻧﺪهﯽ‬ ‫ﻧﻘﺶ‬ ‫و‬ ‫ﺗﯿﻢ‬ ‫راهﻨﻤﺎی‬‫ﯿﻢ‬
‫دارم‬ ‫ﺑﺮﻋﻬﺪﻩ‬ ‫را‬.‫ﺑﻘﯿﮥ‬ ‫ﻧﻈﺮات‬‫هﺎ‬‫ﮐﻼﻩ‬‫ارزﯾﺎﺑ‬ ‫ﻣﻮرد‬ ‫را‬‫ﯽ‬
‫ﮐﻨﻢ‬ ‫ﻣﯽ‬ ‫ﺳﺎﻣﺎﻧﺪهﯽ‬ ‫و‬ ‫دهﻢ‬ ‫ﻣﯽ‬ ‫ﻗﺮار‬.‫دهﯽ‬ ‫ﺟﻬﺖ‬
‫ﺑﻮد‬ ‫ﺧﻮاهﺪ‬ ‫ﺑﻨﺪﻩ‬ ‫ﺑﺎ‬ ‫ﺗﯿﻢ‬ ‫ﺗﻔﮑﺮات‬.‫اﻧﺘﻈﺎر‬ ‫ﺷﻤﺎ‬ ‫از‬‫دارم‬
‫ﻣﺴﺌﻠﮥ‬ ‫ﺧﺼﻮص‬ ‫در‬ ‫ﺣﻞ‬ ‫راﻩ‬ ‫ﯾﺎﻓﺘﻦ‬ ‫ﺑﺮای‬...........
‫هﻤﮑﺎری‬‫ﻣﺒﺬول‬ ‫را‬ ‫ﻻزم‬‫ﻧﻤﺎﯾﯿﺪ‬".
armansafayi.com

59. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﮐﻨﯿﺪ‬ ‫ﻓﮑﺮ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺑﻪ‬ ‫دﻗﯿﻘﻪ‬ ‫ﯾﮏ‬ ‫ﺣﺎل‬
armansafayi.com

60. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﻃﺮﻓﺎﻧﻪ‬‫ﺑﯽ‬ ‫ﺗﻔﮑﺮ‬ ‫ﺳﻔﯿﺪ‬ ‫ﮐﻼﻩ‬
armansafayi.com

61. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﮐﻼﻩ‬‫ﻗﺮﻣﺰ‬)‫ﺑﻪ‬ ‫اﺣﺴﺎﺳﯽ‬ ‫ﺗﻔﮑﺮ‬‫ﻣﻮﺿﻮع‬(
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62. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﮐﻼﻩ‬‫ﺳﯿﺎﻩ‬)‫ﻣﻮﺿﻮع‬ ‫ﺑﻪ‬ ‫ﻣﻨﻔﯽ‬ ‫ﺗﻔﮑﺮ‬(
armansafayi.com

63. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﮐﻼﻩ‬‫زرد‬)‫ﻣﻮﺿﻮع‬ ‫ﺑﻪ‬ ‫ﻣﺜﺒﺖ‬ ‫ﺗﻔﮑﺮ‬(
armansafayi.com

64. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
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‫ﺳﺒﺰ‬ ‫ﮐﻼﻩ‬)‫ﻣﻮﺿﻮع‬ ‫ﺑﻪ‬ ‫ﺧﻼﻗﺎﻧﻪ‬ ‫ﺗﻔﮑﺮ‬(
armansafayi.com

65. ‫آﺑﯽ‬)‫ﺗﯿﻢ‬ ‫ﻟﯿﺪر‬(
‫ﺑﻨﺪی‬ ‫ﺟﻤﻊ‬
armansafayi.com

66. ‫ﻓﻌﺎﻟﯿﺖ‬٨#
‫درهﻢ‬ ‫ﮐﻠﻤﺎت‬
armansafayi.com

67. 1. ABC analysis 2. AHP-based approach 3. Anonymous voting
4. A-T-A-R model 5. Check lists for business idea evaluation
6. Consensus mapping 7. Cost-benefit analysis 8. Decision trees
9. Delphi technique 10. Evaluation matrix 11. FMEA - Failure
Modes and Effects Analysis 12. Force field analysis 13. Grid
analysis 14. Idea advocate 15. Impact analysis
16. Kano model 17. Kepner Tregoe matrix 18. NAF – Novelty
Attractiveness Feasibility 19. Nominal group technique 20. Paired
comparison analysis 21. Pareto analysis 22. PMI analysis
23. Prioritization 24. Repeatable questions diagrams
25. Sticking dots 26. SWOT analysis
‫اﯾﺪﻩ‬ ‫ارزﯾﺎﺑﯽ‬
armansafayi.com

68. RAMP model
armansafayi.com

69. R = return on investment
•Exit strategy
Acquisition‫ﯾﺎ‬IPO
•Profitability
‫آﯾﺎ‬‫ﺑود‬ ‫ﺧواھد‬ ‫ھﺎ‬ ‫ھزﯾﻧﮫ‬ ‫از‬ ‫ﺑﯾﺷﺗر‬ ‫درآﻣد‬
•Time to break-even
‫ﺳر‬‫ﺳرﺑﮫ‬ ‫ﻧﻘطﮫ‬
•Investment needed
‫اﺳت‬ ‫ﻧﯾﺎز‬ ‫ﻛﺎر‬ ‫اﺑﺗداي‬ ‫ﺑراي‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫ﻣﯾزان‬ ‫ﭼﮫ‬ ‫ﺑﮫ‬
armansafayi.com

70. A = Advantage
•Cost structures
‫ھر‬‫دارد‬ ‫ھزﯾﻧﮫ‬ ‫ﻣﻘدار‬ ‫ﭼﮫ‬ ‫ﺗوﻟﯾد‬ ‫ﯾﺎ‬ ‫ﻣﻧﺎﺑﻊ‬ ‫از‬ ‫اﻟﻣﺎﻧﻲ‬
Barriers to entry
‫رﻗﺑﺎي‬‫ﻧﯾﺎز‬ ‫ﻣورد‬ ‫اوﻟﯾﮫ‬ ‫ﺳرﻣﺎﯾﮫ‬ ، ‫ھﺎ‬ ‫ﭘﺗﻧت‬ ، ‫ﺑزرگ‬‫ﺑﺎﻻ‬
‫ﻣواﻧﻊ‬‫ﭼﯾﺳت‬ ‫ﺑﺎزار‬ ‫ﺑﮫ‬ ‫ورود‬
•Intellectual property
‫ﻓروش‬ ‫ﻻﯾﺳﻧس‬ ‫ﯾﺎ‬ ‫ﭘﺗﻧت‬
•Distribution channels
‫ﻣﺳﺗ‬ ‫اﯾﻧﺗرﻧت‬ ‫طرﯾﻖ‬ ‫از‬ ‫آﯾﺎ‬ ‫؟‬ ‫ﺑﻔروﺷﯾد‬ ‫ﻛﺎﻧﺎﻟﻲ‬ ‫ﭼﮫ‬ ‫از‬ ‫ﻣﯾﺧواھﯾد‬ ‫ﺷﻣﺎ‬‫ﺑﮫ‬ ً‫ﺎ‬‫ﻘﯾﻣ‬
‫ﯾﺎ‬ ‫ﻓروﺧت‬ ‫ﺧواھﯾد‬ ‫ھﺎ‬ ‫ﻓروﺷﻲ‬ ‫ﻋﻣده‬ ‫ﺑﮫ‬ ‫؟آﯾﺎ‬ ‫ﻣﯾرﺳﺎﻧﯾد‬ ‫ھﺎ‬ ‫ﻛﻧﻧده‬ ‫ﻣﺻرف‬
‫ﻓروش‬ ‫ﻛﺎﻧﺎل‬ ‫ﯾك‬ ‫ﺑﺗواﻧﯾد‬ ‫ﺷﻣﺎ‬ ‫اﮔر‬ ‫؟‬ ‫ھﺎ‬ ‫ﻓروﺷﻲ‬ ‫ﺧرده‬ ‫ﯾﺎ‬ ‫ھﺎ‬ ‫ﺑﯾزﯾﻧس‬‫ﺟدﯾد‬
‫اﺳت‬ ‫ﻣزﯾت‬ ‫ﯾك‬ ‫ﻗطﻌﺎ‬ ‫ﻛﻧﯾد‬ ‫اﯾﺟﺎد‬
armansafayi.com

71. M = Market
•The Need
‫اﯾ‬ ‫؟از‬ ‫دارد‬ ‫وﺟود‬ ‫ﺷﻣﺎ‬ ‫ﺧدﻣت‬ ‫ﯾﺎ‬ ‫ﻣﺣﺻول‬ ‫اﯾن‬ ‫ﺑراي‬ ‫ﺑزرﮔﻲ‬ ‫ﻧﯾﺎز‬ ‫ﯾك‬ ‫آﯾﺎ‬‫ده‬
‫ﺣذر‬ ‫ﻧﻣﯾﻛﻧﻧد‬ ‫ﺑرطرف‬ ‫را‬ ‫ﻧﯾﺎزي‬ ‫اﻣﺎ‬ ‫آﯾﻧد‬ ‫ﻣﻲ‬ ‫ﻧظر‬ ‫ﺑﮫ‬ ‫ﺟﺎﻟب‬ ‫ﻛﮫ‬ ‫ھﺎﯾﻲ‬‫ﻛﻧ‬‫ﯾ‬‫د‬
•Target Market
‫؟‬ ‫ﺑﺎزار‬ ‫ﺳﺎﯾز‬ ‫؟‬ ‫ھﺎ‬ ‫ﻛﻧﻧده‬ ‫؟ﻣﺻرف‬ ‫ﻓروﺧت‬ ‫ﺧواھﯾد‬ ‫ﻛﺳﻲ‬ ‫ﭼﮫ‬ ‫ﺑﮫ‬
•Pricing
‫آن‬ ‫وﻣﺑﻧﺎي‬ ‫اﺳﺗراﺗژي‬ ‫و‬ ‫ﮔذاري‬ ‫ﻗﯾﻣت‬
armansafayi.com

72. P = Potentials
•Risk & Rewards
•‫ﮔذ‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫ﺑراي‬ ‫رﯾﺳك‬ ‫ﭘﺎداش‬ ‫آﯾﺎ‬ ‫؟‬ ‫دارد‬ ‫رﯾﺳك‬ ‫ﭼﻘدر‬ ‫ﻓرﺻت‬ ‫اﯾن‬‫اران‬
‫؟‬ ‫اﺳت‬ ‫ﻣﻼﺣظﮫ‬ ‫ﻗﺎﺑل‬
•The Team
‫ﺣو‬ ‫اﯾن‬ ‫داﻧش‬ ‫ﺗﯾم‬ ‫اﻋﺿﺎي‬ ‫آﯾﺎ‬ ‫؟‬ ‫اﺳت‬ ‫ﻣﻧﺎﺳب‬ ‫ﺑﯾزﯾﻧس‬ ‫ﺑراي‬ ‫ﺗﯾم‬ ‫آﯾﺎ‬‫را‬ ‫زه‬
‫دارﻧد‬‫؟‬
•Timing
‫ﺑراي‬ ‫اﯾده‬ ‫ﯾك‬ ‫ﺷﻣﺎ‬ ‫اﺳت‬ ‫ﻣﻣﻛن‬ ‫؟‬ ‫اﺳت‬ ‫آﻣﺎده‬ ‫ﻣﺣﺻول‬ ‫ﺑراي‬ ‫ﺑﺎزار‬ ‫آﯾﺎ‬
‫ﻣﺻرف‬ ‫آﻣﺎدﮔﻲ‬ ‫ھﺎ‬ ‫ﻛﻧﻧده‬ ‫ﻣﺻرف‬ ‫اﮔر‬ ‫اﻣﺎ‬ ‫ﺑﺎﺷﯾن‬ ‫داﺷﺗﮫ‬ ‫ﺧودروھﺎ‬ ‫ﭘرواز‬
‫ﺑود‬ ‫ﻧﺧواھﯾد‬ ‫ﻣوﻓﻖ‬ ‫ﺷﻣﺎ‬ ‫ﺑﺎﺷﻧد‬ ‫ﻧداﺷﺗﮫ‬
•Goal Fit
‫ﻛﺎﻧﺳپ‬ ‫آﯾﺎ‬‫ﺑ‬‫ﯾ‬‫زﯾﻧس‬‫ﺑﺎ‬‫آھداف‬‫ﺗﯾم‬‫ﺧود‬ ‫ﻋﻣر‬ ‫ﻋﺷﻖ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫دارد‬ ‫ھﻣﺧواﻧﯽ‬‫را‬
‫ﮐﻧﻧد؟‬ ‫آن‬ ‫ﺻرف‬armansafayi.com

73. ‫اﯾﺪﻩ‬ ‫ﭘﺮورش‬
armansafayi.com

74. armansafayi.com

75. armansafayi.com

76. armansafayi.com

77. armansafayi.com

78. armansafayi.com

79. armansafayi.com

80. armansafayi.com

81. armansafayi.com

82. armansafayi.com

83. armansafayi.com

84. armansafayi.com

85. armansafayi.com

86. ‫؟‬ ‫ﮐﺮد‬ ‫ﺧﻮاهﻨﺪ‬ ‫اﺟﺮا‬ ‫را‬ ‫اﯾﺪﻩ‬ ‫اﯾﻦ‬ ‫ﮐﺴﺎﻧﯽ‬ ‫ﭼﻪ‬
armansafayi.com

87. •‫؟‬ ‫ﭼﯿﺴﺖ‬ ‫ﻣﺸﮑﻞ‬
•‫؟‬ ‫ﭼﯿﺴﺖ‬ ‫ﺣﻞ‬‫راﻩ‬
•‫؟‬ ‫هﺴﺘﯿﺪ‬ ‫ﮐﻪ‬ ‫ﺷﻤﺎ‬
•‫؟‬ ‫دارﯾﺪ‬ ‫ﻧﯿﺎز‬ ‫ﭼﯿﺰ‬ ‫ﭼﻪ‬ ‫ﺑﻪ‬
‫اﯾﺪﻩ‬ ‫اراﺋﻪ‬
armansafayi.com

88. ‫ﻧﻄﻖ‬
‫آﺳﺎﻧﺴﻮری‬
armansafayi.com

89. ‫اﻃﻼﻋﺎت‬ ‫ﻧﻪ‬ ‫اﺳﺖ‬ ‫ﻣﻬﺎرت‬
‫ﺧﻮاهﺪ‬‫ﻣﯽ‬ ‫ﺗﻤﺮﯾﻦ‬ ‫ﭘﺲ‬
armansafayi.com

90. ‫ﺷﻤﺎ‬ ‫ﺗﻮﺟﻪ‬ ‫از‬ ‫ﺳﭙﺎس‬
‫آرﻣﺎن‬‫ﺻﻔﺎﯾﯽ‬
‫اﺟﺘﻤﺎﻋﯽ‬ ‫هﺎی‬‫ﺷﺒﮑﻪ‬ ‫در‬:
@armansafayi
٠٩١٢٨٠٤٤٥٣١
Arsenic.ir , leco.ir
‫ﺳﺎﯾﺖ‬‫ﺳﺎزﻣﺎﻧﯽ‬ ‫هﺎی‬
Armansafayi.com
‫ﺷﺨﺼﯽ‬ ‫ﺳﺎﯾﺖ‬
)‫ﺑﺮوزرﺳﺎﻧﯽ‬ ‫دﺳﺖ‬ ‫در‬(
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