Arka Sarkar

India India

Product Manager, Search Analytics

Product Manager - Search Advertising Analytics & Optimization, Personalization Key Projects: + SEM Optimizer - Built predictive forecasting and machine learning based Optimizer product for search engine marketing, built-in intelligence helps to allocate marketing spends such that overall ROI is maximized + Homepage Personalization - Building end-to-end product features to provide customized user experience based on user behaviour, prior interactions and segmentation