- This document provides information about measuring the impact of rewarded ads through the integration of AppLift and Adjust. - Adjust's integration with AppLift uses dynamic tracking URLs to customize how data is structured in the Adjust dashboard for analysis, such as by offer name, affiliate ID, and creative name. - Cohort analysis and features like dynamic callbacks and audience building in Adjust can be used to further analyze user behavior and accurately measure the impact of rewarded ad campaigns.

2. Housekeeping
- 35 Minutes
- Ask questions at any time via this panel -->
- Q&A at the end
- Recording & slides via E-mail

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● Volume:
● Price
● Reach
Benefits:

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WHAT HAS CHANGED?

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13. - Organize data & normalize your KPIs
- Maintaining multiple tools to keep track of your campaigns
- Making educated marketing decisions
Your challenges as a mobile marketer

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#1
iOS
Attribution SDK*
22,000+
Integrated
SDKs
150+
Employees
100+ Billion
Data points
tracked monthly
1000+
Integrated
Partners
2 Petabytes
Monthly
Traffic

15. How AppLift and Adjust integrate
● “Plug-and-play” integration
● Link events for sophisticated targeting
● All relevant data automatically shared
● Use Adjust’s tracker wizard to generate
your tracking URL ready for action

16. How to measure impact of rewarded ads
● Per AppLift’s default setup, users are split using the below structure on
your adjust dashboard:
○ Offer Name
■ Affiliate_id
● Creative name (set manually in tracker URL)
● Adjust’s integration with AppLift uses dynamic tracking URLs, allowing for
customization of this structure to best suit your needs.

17. Example: How to measure impact of rewarded ads
Comparing networks / campaigns / affiliates / creatives

18. Example: How to measure impact of rewarded ads

19. Cohort analysis of user behavior to identify sources of high value
Example: How to measure impact of rewarded ads

20. Using Adjust’s feature set for further analysis
● Use Adjust’s dynamic callbacks to pair together internal IDs and device
information and send to your backend / third-party storage (like AWS)
● Use Adjust’s audience builder to create always-up-to-date segments for
retargeting, A/B testing & comparison purposes
● Use real-time reporting with an infinite look-back window to accurately
analyze your UA campaigns & make well-informed marketing decisions

21. Q&A
Chris Godderidge
AppLift
Michael Paxman
Adjust

22. Thank You!