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P C I-C O F F M A N
Changing the
CONVERSATION
 Building an Engaged Organization

    India Research Study
       2009 Employee Engagement



  P C I-C O F F M A N
A Challenge
When you:
“Change the way you look at
 things, the things you look at
 change.”

       “Heisenberg Uncertainty Principle”
Which line is longer?
Which line is longer?




     Gotcha!
Engagement Drives Execution of Strategy
A Challenge
A Challenge
2 Critical Dimensions   of culture

                             macro
2 Critical Dimensions

of culture              macro



IN
Perspective             local
Brain Drain   Vs   Brain Gain
Brain Drain   Vs   Brain Gain




          Vs
Brain Drain   Vs   Brain Gain




          Vs
Items That Differentiate High Performing Local Cultures

     High	
  Performing	
  
     Work	
  Groups                1                    2                  3                  4                5
     Average	
  Performing	
  
     Work	
  Groups




                                 Q1.	
  	
  “I	
  feel	
  I	
  am	
  paid	
  the	
  right
                                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  amount	
  for	
  the	
  job	
  I	
  do…”




                                  Q2.	
  	
  “My	
  manager	
  really	
  knows	
  me…”
“I know the outcomes for which I am accountable.”
           “My manager really knows me.”
           “My talents and abilities are fully utilized.”
Cultural
LOCAL

Little C




           “My successes are recognized by my manager and coworkers.”
           “My manager does a good job of coaching me to build on my strengths.”
           “Of all the managers I’ve had, my current manager is the best.”
           “Every day, I see clearly the value that I bring to this organization.”
           “I am a member of one of the strongest teams in this organization.”
           “In the past year, I have grown professionally more than any other year.”
MACRO
Culture




           “I am extremely satisfied with this organization as a place to work”
 Big C




           “I have full confidence in our leaders’ decisions and direction.”
Items Linkage to Outcomes
India Research Study
Overall Satisfaction*

                                                                                                    5.0


                                                                                                    4.5

                         4.12
     3.82                                                                                          4.0


                                                                           3.67                   3.5


                                                                                                  3.0
Coffman Benchmark
                    Coffman Benchmark
                                                                   India Research Study




        50
        PCTL
                           75
                            PCTL
                                                                           41
                                                                            PCTL

                                  *Overall, I am extremely satisfied with this organization as a place to work.
India Research Study
Overall Satisfaction By City*



                                                                                                                             5.0

                                                                                                                             4.5
                 4.12
  3.82                                                     3.90
                               3.71                                                                                         4.0
                                             3.68                            3.66
                                                                                                3.52               3.60
                                                                                                                            3.5

Coffman        Coffman India Research Study                                                                                 3.0
Benchmark                                   Bangalore    Chennai
               Benchmark                                                  Delhi/ NCR
for Business                                                                                  Kolkata            Mumbai
               for Business




50 75 41 41                                               58                40
                                                                             PCTL
                                                                                              32                   37
 PCTL            PCTL           PCTL         PCTL          PCTL                                PCTL                 PCTL

                                                        *Overall, I am extremely satisfied with this organization as a place to work.
India Research Study
Confidence in Leaders’
Decisions and Direction*
                                                                                                  5.0



                                                                                                 4.5



                          3.95                                                                   4.0

     3.52
                                                                         3.71                   3.5


                                                                                                3.0
Coffman Benchmark
                    Coffman Benchmark
                                                              India Research Study


         50
         PCTL
                           75
                            PCTL
                                                                          60
                                                                           PCTL

                                        *I have full confidence in our leaders’ decisions and directions.
India Research Study
Confidence in Leaders by City


                                                                                                                                   5.0

                                                                                                                                  4.5
                3.95
                                    3.71                         3.86                                                             4.0
 3.52                                                 3.63                       3.75
                                                                                                    3.65                3.65     3.5
Coffman
               Coffman
Benchmark
for Business
               Benchmark      India Research Study
                                                     Bangalore                                                                  3.0
               for Business                                      Chennai
                                                                              Delhi/ NCR
                                                                                                   Kolkata
                                                                                                                       Mumbai




 50 75 60 57
  PCTL                                 PCTL           PCTL
                                                                 69
                                                                  PCTL
                                                                                64
                                                                                 PCTL
                                                                                                   58
                                                                                                    PCTL
                                                                                                                        58
                                                                                                                         PCTL
                   PCTL

                                                                           *I have full confidence in our leaders’ decisions and directions.
India Research Study


   Overall
 Engagement
                *Derived by taking the average of the nine engagement items
India Research Study
Overall Engagement*



                                                                                           5.0

                                                                                          4.6

                                                                                          4.2
         3.7                 3.95
                                                                                         3.8
                                                                    3.84
                                                                                         3.3

                                                                                        2.9

    Coffman Benchmark                                                                   2.5
                        Coffman Benchmark

                                                           India Research Study



        50
         PCTL
                               75
                                PCTL
                                                                       62
                                                                        PCTL

                                            *Derived by taking the average of the nine engagement items
Who Comes To Work
Who Comes To Work
The Engagement of Three Employees
                                                                               Productive in:
                                                                              -Relationships
                                                                                 -Innovation
                                             *     India Study = 52%
                                                                                  -Efficiency
                                                                                     -Impact


                                                                            -Holding Pattern
                                                         *                   -No Attachment
                                                                       -Negative or Positive
                             India Study = 26%                         -Options = “I’m gone”


                                                                               Unproductive
                                                                                  -Unhappy

                              India Study = 22%
                                                             *                     -Acts Out
                                                                                   -Miscast
                                                                     -Stuck “Problem Mode”

*Normative Comparison Data
                                   Goal between Engaged and Actively Disengaged should
                                                     be 3.5:1; current India ratio is 2.4:1
Engagement Compared to                   Target Goal 3.5:1
The Coffman Benchmark

 TCO Benchmark
                         Overall India          Bangalore
N America/Europe


      29%                                         23%
                               22%
                         52%                               27%
                 40%           26%
  31%                                          50%

        1.07:1              2.41:1                2.21:1

   Engaged
   Not Engaged
   Actively Disengaged
Engagement Compared to                    Target Goal 3.5:1
The Coffman Benchmark

   Delhi/NCR               Chennai                       Mumbai

          19%                      18%                        23%
 56%                     59%                            48%
           25%                      23%                       28%


     2.96:1                    3.38:1                     2.10:1
                                          Kolkata

                                                26%
                                        47%
   Engaged                                        27%
   Not Engaged
   Actively Disengaged
                                              1.82:1
India Research Study
    Each Engagement Item By City

5




4




      54th         73rd           57th             60th             49th              46th            70th            72nd            62nd           62nd
3
      Outcomes    Mgr Know Me   Talents Utilized   Recognized   Coaching - Strengths Best Manager   See My Value   Strongest Team   Grown More    Ov Engagement


             Coffman Benchmark 50th Pctl                Coffman Benchmark 75th Pctl                    India Research Study                      Bangalore
             Chennai                                    Delhi/ NCR                                     Kolkata                                   Mumbai
             Information Technology                     Property Development                           Performance Improvement
Progress & Challenges

    1985 - Quality Process
Progress & Challenges

    1985 - Quality Process
    1993 - Customer Satisfaction
Progress & Challenges

    1985 - Quality Process
    1993 - Customer Satisfaction
    1997 - Employee Satisfaction
Progress & Challenges
    1985   -   Quality Process
    1993   -   Customer Satisfaction
    1997   -   Employee Satisfaction
    2000   -   Employee Engagement
Traditional Engagement Approaches Put All the Emphasis On the Survey

                                    Engagement
                               Treated	
  Like	
  an	
  “Event.”   Oops… Time
                 Take The
          100%                                                     to re-survey
                  Survey
          90%
          80%                       Distribution
                                     of Results
          70%
          60%
  FOCUS




          50%
          40%
          30%
          20%
          10%




                            P C I-C O F F M A N
In the
“old days”

     The Employee Survey WAS the Intervention

     The Action Plan WAS the Answer

     The Seminar WAS Development


          P C I-C O F F M A N
Even when engagement scores went up,
performance rarely did


      $

      Customer Loyalty

      Engagement




            P C I-C O F F M A N
India Research Study
   1985   -   Quality Process
   1993   -   Customer Satisfaction
   1997   -   Employee Satisfaction
   2000   -   Employee Engagement
   2010 - Leading 2 Engage
P C I-C O F F M A N
Today We Know
 Itʼs CULTURE that drives success.
 And Culture has 2 critical dimensions:
 1. Big C - leadership, strategy, and vision; and
 2. Little C - local work teams, close to the action




                  P C I-C O F F M A N
So…
How Do We Continue to Build and Sustain
     A High Performance Culture?

           Research Methodology,
      Analysis and Executive Reporting
        Developing Manager Impact
Engagement as a way of achieving your goals




But…
we were missing
one critical
DRIVER

P C I-C O F F M A N
Engagement as a way of achieving your goals

                Engagement                                                   2nd Year
                               Survey           MNGR
                 Planning                       Meeting
                                                                           Engagement
         100%                  Begins
                                                               Sustained    Planning
                                                              Engagement
         90%
         80%
         70%
         60%
 FOCUS




         50%                                     Product
                                                           MNGR
         40%                 Results in          Launch
                                                           Meeting
         30%                  14 Days
                                          L2E Impact
         20%                               Session

         10%




                                                           Your
                                                                           Manager Connection
                                                           Organization


                             P C I-C O F F M A N
Manager Scorecard




Manager reports compare the managerʼs team Year 1 and
Year 2 with the organization and the Coffman Benchmark.
Manager Scorecard




  These discussion points are customized and
specific to each Manager/Work Group, based upon
               their unique results!




                                     Copyright © 2009 Coffman Organization
Manager Scorecard 2nd Year




 These recommendations are customized and
focused on each Manager/Work Group, based
          upon their unique results!




                                   Copyright © 2009 Coffman Organization
Thank You
Building an Engaged Organization

   India Research Study
      2009 Employee Engagement



  P C I-C O F F M A N

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India Presentation

  • 1. P C I-C O F F M A N
  • 2. Changing the CONVERSATION Building an Engaged Organization India Research Study 2009 Employee Engagement P C I-C O F F M A N
  • 3. A Challenge When you: “Change the way you look at things, the things you look at change.” “Heisenberg Uncertainty Principle”
  • 4. Which line is longer?
  • 5. Which line is longer? Gotcha!
  • 8. A Challenge 2 Critical Dimensions of culture macro
  • 9. 2 Critical Dimensions of culture macro IN Perspective local
  • 10. Brain Drain Vs Brain Gain
  • 11. Brain Drain Vs Brain Gain Vs
  • 12. Brain Drain Vs Brain Gain Vs
  • 13. Items That Differentiate High Performing Local Cultures High  Performing   Work  Groups 1 2 3 4 5 Average  Performing   Work  Groups Q1.    “I  feel  I  am  paid  the  right                    amount  for  the  job  I  do…” Q2.    “My  manager  really  knows  me…”
  • 14. “I know the outcomes for which I am accountable.” “My manager really knows me.” “My talents and abilities are fully utilized.” Cultural LOCAL Little C “My successes are recognized by my manager and coworkers.” “My manager does a good job of coaching me to build on my strengths.” “Of all the managers I’ve had, my current manager is the best.” “Every day, I see clearly the value that I bring to this organization.” “I am a member of one of the strongest teams in this organization.” “In the past year, I have grown professionally more than any other year.” MACRO Culture “I am extremely satisfied with this organization as a place to work” Big C “I have full confidence in our leaders’ decisions and direction.”
  • 15. Items Linkage to Outcomes
  • 16. India Research Study Overall Satisfaction* 5.0 4.5 4.12 3.82 4.0 3.67 3.5 3.0 Coffman Benchmark Coffman Benchmark India Research Study 50 PCTL 75 PCTL 41 PCTL *Overall, I am extremely satisfied with this organization as a place to work.
  • 17. India Research Study Overall Satisfaction By City* 5.0 4.5 4.12 3.82 3.90 3.71 4.0 3.68 3.66 3.52 3.60 3.5 Coffman Coffman India Research Study 3.0 Benchmark Bangalore Chennai Benchmark Delhi/ NCR for Business Kolkata Mumbai for Business 50 75 41 41 58 40 PCTL 32 37 PCTL PCTL PCTL PCTL PCTL PCTL PCTL *Overall, I am extremely satisfied with this organization as a place to work.
  • 18. India Research Study Confidence in Leaders’ Decisions and Direction* 5.0 4.5 3.95 4.0 3.52 3.71 3.5 3.0 Coffman Benchmark Coffman Benchmark India Research Study 50 PCTL 75 PCTL 60 PCTL *I have full confidence in our leaders’ decisions and directions.
  • 19. India Research Study Confidence in Leaders by City 5.0 4.5 3.95 3.71 3.86 4.0 3.52 3.63 3.75 3.65 3.65 3.5 Coffman Coffman Benchmark for Business Benchmark India Research Study Bangalore 3.0 for Business Chennai Delhi/ NCR Kolkata Mumbai 50 75 60 57 PCTL PCTL PCTL 69 PCTL 64 PCTL 58 PCTL 58 PCTL PCTL *I have full confidence in our leaders’ decisions and directions.
  • 20. India Research Study Overall Engagement *Derived by taking the average of the nine engagement items
  • 21. India Research Study Overall Engagement* 5.0 4.6 4.2 3.7 3.95 3.8 3.84 3.3 2.9 Coffman Benchmark 2.5 Coffman Benchmark India Research Study 50 PCTL 75 PCTL 62 PCTL *Derived by taking the average of the nine engagement items
  • 22. Who Comes To Work
  • 23. Who Comes To Work
  • 24. The Engagement of Three Employees Productive in: -Relationships -Innovation * India Study = 52% -Efficiency -Impact -Holding Pattern * -No Attachment -Negative or Positive India Study = 26% -Options = “I’m gone” Unproductive -Unhappy India Study = 22% * -Acts Out -Miscast -Stuck “Problem Mode” *Normative Comparison Data Goal between Engaged and Actively Disengaged should be 3.5:1; current India ratio is 2.4:1
  • 25. Engagement Compared to Target Goal 3.5:1 The Coffman Benchmark TCO Benchmark Overall India Bangalore N America/Europe 29% 23% 22% 52% 27% 40% 26% 31% 50% 1.07:1 2.41:1 2.21:1 Engaged Not Engaged Actively Disengaged
  • 26. Engagement Compared to Target Goal 3.5:1 The Coffman Benchmark Delhi/NCR Chennai Mumbai 19% 18% 23% 56% 59% 48% 25% 23% 28% 2.96:1 3.38:1 2.10:1 Kolkata 26% 47% Engaged 27% Not Engaged Actively Disengaged 1.82:1
  • 27. India Research Study Each Engagement Item By City 5 4 54th 73rd 57th 60th 49th 46th 70th 72nd 62nd 62nd 3 Outcomes Mgr Know Me Talents Utilized Recognized Coaching - Strengths Best Manager See My Value Strongest Team Grown More Ov Engagement Coffman Benchmark 50th Pctl Coffman Benchmark 75th Pctl India Research Study Bangalore Chennai Delhi/ NCR Kolkata Mumbai Information Technology Property Development Performance Improvement
  • 28. Progress & Challenges 1985 - Quality Process
  • 29. Progress & Challenges 1985 - Quality Process 1993 - Customer Satisfaction
  • 30. Progress & Challenges 1985 - Quality Process 1993 - Customer Satisfaction 1997 - Employee Satisfaction
  • 31. Progress & Challenges 1985 - Quality Process 1993 - Customer Satisfaction 1997 - Employee Satisfaction 2000 - Employee Engagement
  • 32. Traditional Engagement Approaches Put All the Emphasis On the Survey Engagement Treated  Like  an  “Event.” Oops… Time Take The 100% to re-survey Survey 90% 80% Distribution of Results 70% 60% FOCUS 50% 40% 30% 20% 10% P C I-C O F F M A N
  • 33. In the “old days” The Employee Survey WAS the Intervention The Action Plan WAS the Answer The Seminar WAS Development P C I-C O F F M A N
  • 34. Even when engagement scores went up, performance rarely did $ Customer Loyalty Engagement P C I-C O F F M A N
  • 35. India Research Study 1985 - Quality Process 1993 - Customer Satisfaction 1997 - Employee Satisfaction 2000 - Employee Engagement 2010 - Leading 2 Engage
  • 36. P C I-C O F F M A N
  • 37. Today We Know Itʼs CULTURE that drives success. And Culture has 2 critical dimensions: 1. Big C - leadership, strategy, and vision; and 2. Little C - local work teams, close to the action P C I-C O F F M A N
  • 38. So… How Do We Continue to Build and Sustain A High Performance Culture? Research Methodology, Analysis and Executive Reporting Developing Manager Impact
  • 39. Engagement as a way of achieving your goals But… we were missing one critical DRIVER P C I-C O F F M A N
  • 40. Engagement as a way of achieving your goals Engagement 2nd Year Survey MNGR Planning Meeting Engagement 100% Begins Sustained Planning Engagement 90% 80% 70% 60% FOCUS 50% Product MNGR 40% Results in Launch Meeting 30% 14 Days L2E Impact 20% Session 10% Your Manager Connection Organization P C I-C O F F M A N
  • 41. Manager Scorecard Manager reports compare the managerʼs team Year 1 and Year 2 with the organization and the Coffman Benchmark.
  • 42. Manager Scorecard These discussion points are customized and specific to each Manager/Work Group, based upon their unique results! Copyright © 2009 Coffman Organization
  • 43. Manager Scorecard 2nd Year These recommendations are customized and focused on each Manager/Work Group, based upon their unique results! Copyright © 2009 Coffman Organization
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  • 46. Thank You Building an Engaged Organization India Research Study 2009 Employee Engagement P C I-C O F F M A N