Antony Gordon teaming up with michael jordan

1. Boxing
Manny Pacquiao Teaming Up with Michael
Jordan Would Take Pacman to New
Heights
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By
Mick Akers
(Featured Columnist) on February 27, 2012
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Manny Pacquiao Teaming Up with Michael Jordan Would Take... http://bleacherreport.com/articles/1081974-manny-pacquiao-te...
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According to BoxingScene.com, welterweight champion, Manny Pacquiao is in talks to take his product line
from Nike to NBA legend Michael Jordan's own Nike branch-off, the Jordan Brand.
Pairing up with one of the most well-known sports figures of all time will take Pacquiao's already
enormously successful career to a new level, even after he does eventually retire from boxing.
Hooking up with Nike has given Pacquiao's career a boost, as his line is big success with his ever-growing
fanbase, and adding Jordan's name anywhere near Pacman's will be a double threat that would surely boost
sales of Pacquiao endorsed merchandise even more.
Fans in Pacquiao's home country of the Philippines already compare him to Jordan, according to Antony
Gordan, president of Creative Talent & Advisory Group, the company heading the talks about switching
Pacman over to the Jordan Brand from Nike.
"...the infatuation of sports fans in the Philippines and surrounding areas in Asia with basketball finally hit
a 'marketing tipping point' when the local media began branding Pacquiao as the so-called 'Michael Jordan
of boxing,'" Gordan said.
Along with fellow welterweight champ Floyd Mayweather, Pacquiao is already one of the most known
boxers since Mike Tyson, so it would be a no-brainer for Jordan to bring Pacquiao on board with the
Jordan Brand, making him the third boxer to team up with the Jordan brand behind Roy Jones, Jr. and
Andre Ward.
With Pacquiao saying he has two or three more fights left in him, he most likely has around one or two
more years left in the sport of boxing. The Jordan Brand getting the hype surrounding partnering up with
Pacquiao as he bids farewell to the sport that made him a worldwide star will help ensure Pacquiao's
presence in boxing won't be gone even though he isn't fighting anymore.
If the deal does indeed go through, as it appears it will, Jordan would give Pacquiao's career a breath of
fresh air, one that could have his career soaring, like Jordan once did on the basketball court.
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