YouTube is essential for reaching audiences aged 18-34, surpassing cable networks in viewer numbers for this demographic. Nielsen data shows that over 554 million users engage with the platform within this age range. The document emphasizes the importance of social media channels like Twitter and Facebook alongside YouTube.

3. 554 million
1 billion 1.1 billion

4. 7 mins
13 mins
15 mins
Twitter Facebook YouTube

7. 59%
78% 80%
Twitter Facebook YouTube

8. If your target audience falls in the 18-34 year old range, you need to be on YouTube. According
to Nielsen, YouTube reaches more more viewers in this group than any cable network.