4. We were told that before working on core product, we need to work
on a “DUMMY PRODUCT”, which we can select from
kickstarter.com. We were taught to consider several things before
selecting products. i.e.:
• Industry
• Target Market
• Filters
• Secondary Data
We were also taught about the influencers and how we can approach
them.
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5. After a discussion, we select “tracking device- Mu Tag” from there.
Targeting the south Delhi region initially and collected data from
secondary source like internet. Making filters like:
• Population
• Online shoppers
• Income factors
• Literacy rate
• People who can return after ordering it online
• Where people can use it
• People who research online before buying
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6. CONTENT
• Election trolls
• IPL trolls
• Technology feeds
• Humor related trolls
• Coupons
• Inspiring videos
• Page 3 news
• Life hacks
• Events in the city
• Just for laugh (gags)
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7. Target Audience BY APLYING FILTERS
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INCOME GROUP - 1071728
AGE GROUP - 443120.64
BRAND LOYALTY 573417.34
EASE TO USE
509079.92
INFLUENCERS-249449.16
ONLINE BUYERS-
167130.93
COMPARISON-
31754.87
RETURN
PALICY-
25086.
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9. Objective Of Second Quarter
• Introduction of the product
• Launching of the product
• Advertising the product through different
channels
• Calculating total likes on the advertisements
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10. Advertisement (trailer)
• Fed up with the naughty pet: a girl went
for a walk with her dog and suddenly her
dog just ran away.
don’t worry we are coming soon-
“The Third Eye”
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11. Full Advertisement
The girl went for a walk with her dog and suddenly her dog
just ran away she found her dog with female dog, as there
was MU-Tag on her dog’s collar she easily tracked the dog
through GPS.
MU-Tag
“The Third Eye”
(smallest GPS tracking device)
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13. Full Advertisement
A man parked his car in the parking area.
He got notification on his watch that his car is parked
100ft away.
MU-Tag
“ The Third Eye”
(smallest GPS tracking device)
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14. Advertisement (trailer)
Now you cant be trolled by your friends.
Coming soon
“The Third Eye”
(the smallest GPS tracking device)
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15. Full Advertisement
Friends played prank by hiding your
laptop bags.
MU-Tag will help you to find your bag
“The Third Eye”
(The smallest GPS tracking device)
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16. Advertisement (trailer)
Take care of your girlfriend, we will take care of
your bag.
Coming soon
“The Third Eye”
(the smallest GPS Tracking device)
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17. Full Advertisement
A boy was sitting in a restaurant with his
girlfriend. his aunt caught comes in the
restaurant . the boy ran away from there and left
his bag.
MU-Tag will help him to get his bag back.
“The Third Eye”
(the smallest GPS tracking device)
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18. Advertisement (trailer)
Fear of brother zone on this
raksha bandhan?
Don’t worry we are coming
“The Third Eye”
(the smallest GPS device)
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19. Full Advertisement
A boy likes a girl . And she comes after him to tie
rakhi . the boy ran away leaving his bag.
He found it later with the help of MU-Tag.
“The Third Eye”
(the smallest GPS tracking device)
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21. Full Advertisement
A girl live with her old dad . her dad use to walk
out of the house every time.
And she can find him through GPS ,as she use to
put MU-Tag in her father’s pocket.
“The Third Eye”
(the smallest GPS tracking device)
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22. Product launching trailer
A girl is leaving her home first time for
further studies . her mother is very tensed
that how will she go alone to her hostel.
Here is MU-Tag that will act like third eye.
The smallest GPS tracking an reminder
device.
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23. Advertisement In Story
• Episode 1:
A girl is leaving for hostel alone for the
first time her mother is tensed that how
she will be able to manage to go alone .
then she get to know about MU-Tag on a
shopping website . she ordered it.
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24. • Episode 2
The girl and her mother r doing packing for her
hostel. Mother place MU-Tag in her bag.
And the girl finally left for the hostel. her bus
stops in between now mother knows that for
how long the bus stops . and how much time
will it take to reach hostel.
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25. • Episode 3
now the bus stops for the lunch.
There r five dhabas the mother
can tell that which dhaba is
good.as she knows what is the
location.
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26. • Episode 4
the girl reaches the hostel . her mother got
a notification . now she is very much
satisfied and relieved.
MU-Tag (rakhe apke apno ka khayal)
“The Third Eye”
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27. Long Battery Life
A guy worrying about the battery drainage of
his out dated Tracker, then his friend
introduces new MU TAG to him by saying,
“get advanced by using the latest MU Tag
with latest lithium battery with the back up
of 3 months”
MU-TAG, The Third Eye
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28. Size, World’s smallest
A thief stoles a bag of a guy who has installed a big
tracker in it, while following, he stops receiving the
signals and then the victim boy says, “I wish I could
have a small size tracker, thief must have noticed
that big fat tracker and would have disabled it,
then his friend suggests him to use MU-Tag, as it is
the smallest Tracker available in the market”.
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29. Ease of Use
A guy was trying to install a tracker which has lot of wires in
it in his car and then suddenly his car’s circuit shorts and
he starts cursing the messed wired system of trackers,
then he watches the add of MU tag, which is easy to use
as well as no expertise is requires to install it, as anyone
can easily just stick it in the car.
MU-Tag, the third eye
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30. Reminder
A man leaving house for an important
meeting and after leaving the house gets
a notification that he forgot his pen drive
via MU-Tag App. in his house and runs
again to get it from his house
MU-Tag, The Third Eye
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31. All Rounder
A person with a funky personality show offs his assets to his
friends and says, “you know I have installed special trackers
in all of my assets so that nobody could steal it”, then his
friend says “you would have bought another asset in the
amount you have spend on all these costly trackers and
would have used MU-Tag, which is all rounder, apart from
tracking, it notifies you, reminds you and much more, that
too in just Rs. 985/-”.
MU-Tag, The Third Eye
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32. Track anything, including couriers
A guy, living in hostel, away from his house decides to
send a gift (IPhone) to his father of his birthday via
courier and puts MU-Tag in that courier, instead of
calling courier company again and again, he
continuously tracks it until it successfully gets
delivered to his house and by the time, it reaches the
door, he calls his dad to wish him and surprise his by
the gift.
MU-Tag, The Third Eye
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33. Can connect with Smart Watch
A guy travelling in a sharing auto which was rushed
very hard, he does not have the space to even move
his hand, his phone is in his pocket and suddenly
reminds that if he has the spectacle’s box in his bag or
not, in which he has plotted the MU-Tag, then he
checks it by the smart watch which he was wearing
and sees that the box in with him and gets happy.
MU-Tag, the Third Eye
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34. Different colors for boys and girls
A girl sitting with her friends in her room and searching for some
accessories and bags online and suddenly she says “we should
order trackers for this expensive bag too”, then her friend says
“yes you take anyone of them, all are same”, then the first one
says,” when our all products are totally different from boys, then
why not tracker, see this tracker is smallest, has 3 months battery
life, and available in the color matching to our bag too, I will go
with this one only”, then the second one says, “order one for me
too, my tracker has different color and has battery drainage
problem”
MU-Tag, The Third Eye.
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36. Competitor Analysis
• How your existing and potential customer
rate the competitors.
• Positive identification of your competitor
strategies and weakness.
• Mechanism to develop effective competitive
strategies in your target market.
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41. CHIP DOT
•CHEAP IN COST
•FEATURES NOT DEFINE
•UNKNOW BY CONSUMER
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42. ADVERTISEMENT FOR MU-TAG
•Malya wapis aae na aae, apka gaya hua saman zarur
wapis ayega.
•Do not get notification other than brands?
Never feel lonely, MU-TAG always notifies you
whenever anyone tries to take that away from you.
•Ap bhale hi “malya” na ho, lekin “vijay” apki hi hogi.
•Why to spy, when we can treacle.
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43. HOW WE INCREASE OUR SALE
•APPLICATION OF PRODUCT.
•INCREASE THE CHANNELS BY (increase the
reach)
•Women empowerment
•Experiential market
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45. ADVERTISEMENT FOR TARGET AUDIENCE
• Not a James bound then don’t try to be spy,
we are there for you (common man)
FOR COVERING OF WHO’S SALARY IS LESS
THAN 50,000.
46. ON THIS ‘NEW YEAR’ WE HELP TO RESOLUTION TO
HAVE CARE OF YOUR BELONGINGS.
FOR BRAND LOYAL AND AGE FACTOR
47. A LOWER MIDDLE CLASS FAMILY
A MIDDLE FAMILY GIRLS WANT TO WORK IN B.P.O
NIGHT SHIFT. BUT FAMILY DON’T ALLOWS TO WORK AT
NIGHT DUE TO SAFETY AND SECURTY REASONS. AFTER
SEE MU-TAG FAMILY MEMBERS ALLOWS FOR WORK AT
NIGHT……
48. MAKING TESTING OF THE PRODUCT (VIDEO)
LIVE DEMONSTRATION (MU-TAG CHALLEGES)
IN MALLS, COLLEGES,ETC.
THE INTERVIEW OF INDIAN SCIENTIST IN
R&D TEAMS.
50. •WE FIND OUR SALES BY STANDARD
CONVERSION RATE WHICH IS 4.10 SO,
•25086 WHICH ARE OUR POTENTIAL
CUSTOMERS
•25086*4.10 = 1028.
•SO WE SOLD 1028 UNITS OF MU-TAG
•PRICE OF MU-TAG =985
•SO, 1028*985= 1012580
•THIS IS OUR TOTAL SALES
•AND OUR MAGIN IS RS. 350 ON ONE MU-TAG
•359800 IS THE PROFIT MARGIN ON MU-TAG
