1. Eyes wide shut - usability test by
eye tracking
IMAODBC
Avila, Spain 25-29 September 2006
Annegrete Wulff, Statistics Denmark
awu@dst.dk

2. What I’ll be talking about
• Eye tracking as a method
• Tasks and solutions
• Some live navigation examples
• Conclusions regarding the method

3. About the method
• Equipment built
into a monitor
• Web camera and
infra light sources
• Measure eye
movements and
transforms them to
what the users see

4. What we can learn
• 10 test users, 10 tasks
• Do people pay attention to our
logo?
• Where should we place the most
valuable content?
• What confuses visitors on the site?

5. Find info about the municipality reform

6. Search function
Use the search to find number of cars
Read the links

7. Reading subject areas in StatBank

8. Video
• Find info on municipality changes
(and print it)
• Find the numbers of cars (use
search function)
• Find the number of Swedish
citizens in Denmark (do not use
search)

9. Pros ……
• The user feels anonymous
• Pre-test functionality and design
• Understand user behaviour and
audience responses
• Test results combined with
interviews

10. ….. et cons
• do not separate different layers
• should not stand alone
• the user continues for longer time
to find a correct answer
• expensive equipment

11. Conclusions
• We don’t always see what we look at
• Putting information on the web doesn’t
make it accessible
• Use short pages, short lines
• Do as other web sites
• Combining different test methods
helps us in understanding our users