Using Todays Tools To Get Linked M317 slides

USING TODAYS TOOLS TO GET
LINKED
M317 MARCH 2, 2015 3:45-
5:15 PM
Eric Ly, CEO Presdo &
Co-Founder of LinkedIN
Ann Windham, CEO
Imagine Xhibits, Inc.

ABOUT INSTRUCTORS-
ERIC LY
Eric Ly is a successful entrepreneur from Silicon Valley, where he is
Founder
and CEO of Presdo. Presdo provides a platform that connects
exhibitors and attendees and attendees to attendees for business
opportunities. Eric is most
well known as co-founder at LinkedIn, where he helped achieve a
quickly
growing user base now reaching more than 300 million and
enabled the
company to reach profitability.
Connect with Eric Ly:

ABOUT INSTRUCTORS- ANN
WINDHAM
Ann Windham is the CEO of Imagine Xhibits & Events. Ann
and her companies have managed logistics for 4000+ trade
shows/events per year, for 10+ yrs. She has done live
speaking & webinars to over 5000 professionals and
published articles for over 60M readers. Ann has also been
featured on live radio national talk shows as expert on
technology for event marketing & management. She
produces a trade show to help train Event Professionals
called TS Tech Summit.
E: Ann@imaginexhibits.com
P: 972.238.0635
C: 214.727.9725
T: @AnnImagineX
L: wwwLinkedin.com/AnnWindham

COURSE OVERVIEW
 Hear first hand how LinkedIn got started & how platforms like LinkedIn and
other social media technologies can be applied specifically to the events
industry.
 Hear about the evolution of technology & what to expect for the meeting
industry in the next five years.
 Increase ROI of your events with today's tech tools including: mobile apps,
social media, and matchmaking.
 LinkedIn is the top social network for professionals & offers several ways to
build both your personal brand & your business reputation.
 This interactive class will show you areas on LinkedIn for branding and
traffic including your personal profile, groups, answers, and company
pages.

ESSENTIAL LEARNING
COMPONENTS:
ELC #1:
Learn the history behind Linked-In from the co-
founder himself, Eric Ly. Understand why Linked-
In was originally developed.
ELC #2:
Introduction to LinkedIN
ELC #3:
Take a look at the effective components of a
Linked-In personal profile.

ESSENTIAL LEARNING
COMPONENTS CONT
ELC #4:
Company Linked-In profiles are set up
uniquely. Learn More about Effective
Company Pages and Showcase Pages.
ELC #5:
Learn about Getting LinkedIN with
Networking, adding Connections and
Joining Groups.

ELC CONT.’
ELC #6:
Learn the Advantages and How Tos to Create
Your Own Group for Events, Trade Shows,
Associations
ELC#7:
Understand the impact of social media to
events. Social media plays important roles in
every stage of trade show marketing before,
during and after the show.
ELC #8:
Learn how to integrate LinkedIn into your
event campaigns.

ELC CONT.’
ELC #9:
Learn how to use tools at show site for
interaction, networking, gamification and learn
effective ways to communicate with new leads
before, during and after the show
ELC #10:
Learn how to identify prospects buying habits
and event preferences to better conform an
event for attendees.
ELC #11:
Learn how to use social media tools to promote
your event. Increase attendance through social
media and crowd peer pressure. Help establish
relationships through pre-show, at-show and

ELC #12:
Learn how to incorporate other tools with
LinkedIn for automation and efficiency
ELC # 13:
Create a Social Media Plan for your events.
Attendees will apply knowledge learned during
the event to prepare their social media
strategies. Specific course of action will be
identified in each stage of a trade show (before,
during and after the show/event)
ELC CONT.’

ELC #1 HISTORY OF LINKEDIN
LinkedIn to get Hooked
Up?
The dating site
LinkedIn
Interview with Eric Ly

ELC #2 INTRODUCTION TO
LINKEDIN
300 million+ members | More than 200 Countries|
1 out of 2 professionals on the planet is now on linkedIn
Manage your professional identity. Build and engage with
your professional network. Access knowledge, insights
and opportunities.

ELC#2 LINKEDIN GETTING
STARTEDIn order to use LinkedIn- you must join LinkedIn and
create a personal Profile
Then your Company wants to join LinkedIn and create a
company page/profile
Event Pages were discontinued on LinkedIn but your
company can create a show case page about your event
and share with groups and members
LinkedIn is about getting Linked and Networking so Join
Groups of Interest, Create Groups. You will Learn how in
this session.
LinkedIn is perfect for events before, during and after
events. We will talk about objectives, strategies, Social
media Plan along with implementation, and important
tools for automation and interaction.

ELC #3 PERSONAL PROFILE
Understand that the personal profile is
a brand and will be used in all stages
of a career.
What is your Brand? Think of
adjectives that describe your brand.
What should that look like. What tools
can you use to help convey that
consistency?
A LinkedIn profile is like a resume.
Past education work experience, skills,
current work position, profile picture,

ELC #3 PERSONAL PROFILE
CONT’Step 1: Pick an audience.
We can’t control who visits our profiles, but we also can’t be all things to all people. So who’s most
important? What group do you really want to impress? Write down who this group is. Then, picture one
representative from the group. Give the person a name. Write that name down. You’re going to write
for him (or her).
Step 2: Decide on a goal.
What do you want that person to know about you? Write down exactly what impression you want that
person to have of you after he or she visits your profile.
These two steps have just established the context for your LinkedIn profile. With these answers, those
open ended text fields will start to feel more concrete—in a good way.
Step 3: In a few words, write down what you do, from the perspective of
the person you’re writing for.
That person may use different language than you would use, and that’s OK. You’re not writing this for
yourself, you’re writing for them. And by the way, you just created your headline.
Step 4: Imagine the person you’re writing for seeing what you do and
saying, “Oh, interesting! Tell me more.”
Picture yourself answering the question at a networking event, and write down what you’d want to say:
Repeat what you do, only with a touch more detail. Add a sentence or two that shows why you’re good
(this could include a short anecdote, a list of companies you’ve worked with, or results you’ve
achieved). Close with a sentence that makes you approachable. You just wrote your summary.
Step 5: Repeat Step 4 for previous jobs and educational
experiences.

ELC#3 PERSONAL PROFILE
Take a look at the effective
components of a LinkedIn personal
profile
Components of an effective LinkedIn profile include:
 Background- customize to stand out and reflect your
brand
 Picture- Not an Instagram
 Headline- People see Picture and Headline First MOST
IMPORTANT
 SEO Optimization KEY WORDS so profile can be searchable
 Summary- “About US” section
 Profile URL
 Recommendations
 Contact Information
 History
 Public or Private?
*Appendix Pages 83-86 will show you How

ELC #4 LINKEDIN COMPANY
PROFILECompany Linked-In profiles are set up uniquely
Understand how to incorporate logos and how to manage your
Linked-In profile
Settings are unique
Incorporate logo
Link employees
Invite clients and vendors to like page
Advantages:
Easy way to send notifications
We can create Show Cases under company page for events

•Home: Provides a friendly introduction to your business. It's a
place where companies can start spreading their message and
engaging with members. Members will see:
• A high-level overview of the business.
• Company updates on topics ranging from announcements
to product releases to industry news. Companies can
target their updates * so they're only shown to specific
audiences.
• Friends & colleagues who are connected to the business.
•Careers: This tab is a way for companies to interact with
millions of passive and active job seekers on LinkedIn. The
Careers tab requires a paid subscription by the company.
•Analytics: Provides metrics and trends about the Company
Page. Data is consolidated into specific sections: Updates,
Followers, and Visitors.
Note: Analytics are only visible to administrators of the

ELC#4 COMPANY PAGE-
SHOWCASE PAGE
Showcase Pages let you extend your Company
Page presence to additional aspects of your
business, and offer many of the same features as
Company Pages. However, there are some
differences with Showcase Pages due to their
different purposes.
Key features of a Showcase Page:
•Distinct design includes a larger hero image with
a Two-column feed design to highlight the most
relevant content.
•Attract a distinct set of followers to a dedicated
page.
•Deliver updates directly in the feed of your
followers across mobile, tablet, and desktop.

Features for both Showcase Pages and Company Pages:
•Analytics - Note: Showcase Page analytics and Company Page analytics
are calculated separately.
•Sponsor updates from the page
•Feature groups on the page
•Managing content through social media management
•Appear in search results for searches and Ads business
accounts on LinkedIn
•Following - Followers and follower counts are not shared
between Showcase Pages and Company Pages. Followers can
choose to follow as many pages they'd like. Followers from the
parent Company Page cannot be migrated or carried over to a
Showcase Page.

Only available for Company Pages:
•Associating employee profile with a company
•Associating job posting with a company
•Career Pages - Showcase Pages don't have Career Pages. The
Career Page for the Company Page is a great channel to
showcase your employment brand and culture. This page has a
variety of targeting capabilities that allow you to promote the
right opportunities to the right audience. If you still need a
Career Page that is distinct from your parent company’s
Careers Page, then we recommend you create a Company Page
for this part of your business.

ELC#4 HP- SHOWCASE PAGE
EXAMPLE

ELC#5 JOINING GROUPS
Join various groups that align with your interests and
participate in discussions. Having a group in common
with another LinkedIn user is one way you can invite
others into your network. Each group discussion contains
its own job listings

Why?
Create a Group where people with the same goals,
challenges can network with peers.
Event groups are great to keep momentum all year
Invite Peers
Get Spekaers and Members to Post
70% Content
Only Post updates or group messages 1 or 2 X a month
How? See Appendix 81-85
ELC#6 CREATE GROUP

1. Create the group
What's in a name If you haven’t already, create a group for your
event. This is particularly useful for new events to help build brand
awareness and credibility. Stepping away from an event mind frame
when doing this will bring you closer to those you want to reach.
How? By making sure the name is relevant you will improve your
searchability in LinkedIn and relevance to your audience.
For example, if your event is called ‘PROMob’ and it is targeted
towards mobile marketing professionals in e-commerce, it is better
give the group and its description a name that reflect this and will
attract your target audience. An example would be ‘Mobile
Marketing e-Commerce Group’.
SEO friendly keywords = bonus points!
ELC#6 CREATE A GROUP
EXCERPT FORM BLOG BY Hanna
Leerink.

2. Build your members
One of the best places to start building your members is inviting
your current database contacts to join. Here is a useful tutorial
on How to send invites to join a LinkedIn Group (thanks
LinkedIn!). Send your friendlies such as current and past
delegates, media partners, speakers and sponsors the link to
join your group, too. For the friendies that are big influencers,
encourage their participation in LinkedIn discussions.
Remember to list the benefits of joining the group and how it is
relevant to your audience. One example could be using the
‘Richard Branson’ equivalent of your industry: “Participate in
exclusive debates from industry leaders such as X, X and X“.
Promote your LinkedIn group as part of an integrated marketing
campaign. Include the LinkedIn logo and group url on your
website, press releases, brochures, e-mails, banners and e-mail
signatures. Do the same for any external partners you work with.

3. Content
Aim to post around 70% on content, and 30% on the event
itself. By building credibility and demonstrating your
knowledge about the industry, you’ll represent a brand that
people can expect good quality information from, and
therefore will be more likely to invest in your event.
Ideas for content include:
◦Industry topics
◦Debates and themes linked into your event agenda
◦Who’s speaking / attending / discounts / link to agenda / link
to registration
Include trackable URLs to your website and landing pages to
drive traffic, generate leads and encourage registrations.
Google Analytics is a great tool to help you spot what kind of
posts create spikes in traffic – keep an eye on what works and
drop what doesn’t so you can make the best use of your time

4. Share your content in relevant, related groups
You can share the discussions and announcements from your own event
group with other relevant groups. The quickest way to do this is to a
status update on your own profile – make sure you include a url to your
event website – and click ‘share’.
5. Make your Group an Open Group
This enables prospective members to take a peek at the conversations
going on. It also helps with boost your SEO ranking with discussions
picked up by Google. For more information-sensitive or exclusive
groups, you may want to keep them ‘Members-Only’.
6. Direct e-mails
Advantage- Group Managers can direct email group member even if they are
not personally connected. Can send group message all at once pertinent to
group about event.
Limit to once or 2 X month.

A particularly useful tactic is to reward people for being a
member of your group by offering a free gift in the form of a
link to a whitepaper (which in turn drives traffic to your
website), or 10% discount on a show pass.
Be clear and specific with any offer for who, when, expiration
and any exceptions. This is even more important for groups
with a large membership.
The results
Be patient – it can take several days or weeks for you to start seeing
tangible results so give yourself enough time out from the event to
start your LinkedIn group activities. Revisit point 1 by asking
yourself if what you’re doing supports the overall objective.

ELC #7 SOCIAL MEDIA PLAYS IMPORTANT
ROLES IN EVERY STAGE OF TRADE SHOW
MARKETING. BEFORE, DURING AND AFTER
THE SHOW
Before the Show:
Create an event Linked-In Page (Twitter
& Facebook)
Create a Groups for your Event
Why? How? Advantages?

#7: Before: Promote your event on your
LinkedIn Company Page
If you have a LinkedIn Company Page for
your business, you can now add status
updates that will be visible to your
Company Page followers. Review this
recent article for more information on how
to leverage the new LinkedIn Company
Pages to grow your business.

ELC #7 USING SOCIAL MEDIA
BEFORE: PROMOTE EVENT
#1: Promote your event on LinkedIn, Twitter and Facebook
On your LinkedIn Events Page, you will have the ability to grab a link to
the page and promote it on LinkedIn, Twitter and Facebook. Always
promote your event by stating the primary benefit that your target
audience can expect to receive from attending the event! How is it going
to help them grow their business or be more successful?
Encourage attendees and non-attendees alike to also promote the event
for you. Simply stating something like, “Please help us spread the word”
can go a long way in social media promotion efforts!
Grab your LinkedIn Event link and share it on social networks.
#2: Promote your event weekly in relevant LinkedIn groups
I ran a LinkedIn event several months ago and primarily focused my
promotional activities on highly relevant LinkedIn groups. These are the
places where clusters of professionals hang out together and discuss
mutual topics of interest. It is the perfect place to promote events that
may be of interest to those members.
I would recommend promoting your event weekly until there is a day or
so left to register, and also promote it at that time, offering one last
opportunity to sign up. People tend to act when time is running out!
If members are receiving weekly or daily digests from their LinkedIn
groups, your event will show as a current discussion!

#7 BEFORE: SEND
PERSONALIZED INVITES TO
YOUR CONNECTIONS.YOU CAN SEND A DIRECT MESSAGE ABOUT YOURR EVENT TO ANY OF
YOUR CONNECTIONS. THIS IS A GREAT WAY TO GET THE EVENT DIRECTLY
IN FRONT OF ATTENDEES WHO MAY BE INTERESTED IN ATTENDING WITH
A PERSONALIZED MESSAGE. 1 Click Connections 2) Click KEEP IN TOUCH
3) Select who to send Message 4) type personal message with invite & link
lm event link

ELC#7 SOCIAL MEDIA DURING
EVENT
Twitter handle –Create Twitter Handle for Event and Tie to Registraion
Connect your Twitter handle to your registration system
such that it tweets out a message like “I just registered for the SAP
WorldTour. Will I see you there? [add URL]“. To drive attendance
Also distribute discount codes, tickets and early birds .Make sure you
include a field in which attendees can enter their Twitter handles on
your registration page. You may also want to include a checkmark box
that gives you permission to promote their attendance. Then you can
connect with them, retweet their tweets and publicly thank them for
registering for your event.
Facebook
Facebook can be used for your event from adding photos, to inviting
guests, to collecting RSVPs, the site makes it easy to get people
together for your event. You can also link the Facebook page of the
event to your Twitter handle, to attract more traffic to your page.
Make sure you engage with your fans! Post real-time updates and
answer posted questions, tag pictures and encourage attendees to
vote by “liking” the best wall posts and offering a Facebook-only
discount for Facebook “likers”. After the event, you can provide an
event recap with photos and video. Thank people for participating,
collect feedback by posting “Questions” or a survey link, and invite
them to stay connected by subscribing to your company’s blog or e-
newsletter.

ELC#7 SOCIAL MEDIA DURING
EVENT
RSVP your event on LinkedIn
Once you’ve done that, you can point out whether you are presenting,
exhibiting, attending or organizing the event. Communicate the
LinkedIn RSVP Page and encourage people to ”RSVP” so their networks
know. Start up a discussion asking for input/feedback on your event
and add a link To your event. The great thing about using social tools
like LinkedIn is that word spreads quickly – even to people you’re not
connected with.
Encourage people to share via Foursquare
Via the check ins, you can see which areas of your event are most
popular and lets attendees find each other and meet easily. When users
check-in to locations, they earn points. These points can be converted
into for instance discounts for other upcoming events. Or reward the
first person who checks-in. Another possibility is to use Foursquare
badges. Although this won’t be an option for most events, it’s
definitely worth looking into. Be imaginative in your approach, think
about how attendees would earn their badge or what the badge entitles
them to.Whatever you choose make sure you announce it well
beforehand to maximize the buzz!

ELC#7 SOCIAL MEDIA DURING EVENT
Video and Audio Materials to Drive Awareness
Creating a video of your best presentations is a great way to build awareness of your
event, and a way to give your sales team something to talk about when calling up
prospects. It’s also a great way to help prospects realize what they can expect when
coming to your event. Consider the difference between a printed brochure with a
bunch of heads on it versus a series of video posts that show highlights or the entire
presentation of presenters.
Monitoring the conversation around your event is critical
Tweetdeck for instance makes this simple by allowing you to monitor several
keywords, hastags, and people at once. You can also set up Tweetdeck on large
format monitors for attendees to see what content is buzzing in the twitterverse
while they’re at your event.
As said there are lots of ways that social media tools can add to the
experience. Events extended by social media get talked about more, get
more coverage and get more exposure. If done right, your event can
become a global experience
Read more at http://www.business2community.com/social-media/how-to-use-
social-media-during-events-059698#XwIXQM2CLeYE4Jio.99

ELC#7 SOCIAL MEDIA AFTER
THE EVENT-
8 STEPSAFTER A CONFERENCE ADD YOUR FACE TO FACE CONNECTION INTO
YOUR SOCIAL MEDIA PLATFFORM TO STAY IN TOUCH
1. Sort Through Your Cards And The People You Met
Hopefully, every card you got was a person you owned a moment with,
or had a meaningful exchange with. I like to write a word or two or note
on the card to remind me of what we exchanged.
2. Review All The Sessions You Attended
Take the program and review all the sessions you attended and what
was presented. Add notes to the notes you actually took during the
session while reviewing it.
3. Review All The Notes You Took
Go through all your notes and highlight the key ideas from the speakers
and that you wrote down.
4. Review The Handouts And Information You Got
Take the time to review all the handouts, leave behinds, worksheets,
post cards you took home with you. Take advantage of any incentives
offered to you by the speakers and conference presenters.

ELC#7 AFTER THE EVENT
5. Prioritize And Define Who To Follow Up With And Why
Although we gather cards at these events, prioritizing the warm connections
and ones that make the most sense to follow up on should be followed up on
first. Qualify why, and be specific about what you will follow up with them
about.
6. Draft A Customized Follow-Up Letter To Each Group
Divide your connections into groups and customize a follow-up letter to them,
that makes sense and is appropriate for why you should continue. Being
thoughtful about this to them will make a big difference.
7. Invite Them To follow Up On Social Media
This is the bridge that can help you get into people’s communities, stream,
conversations and get you started in building commonality. Use LinkedIn as a
starting point, add Twitter and then if appropriate Facebook. Comment on
their blog, or invite them to yours.
8. Create A 30-Day Follow-Up Plan
Make a 30-day plan for each person or group of contacts that you would like
to develop a relationship with. Be consistent, and interact as regularly as
possible. Show up and be a part of the conversation.
Relationships don’t happen in a week!
Work through these eight steps immediately. The timeliness of follow-up is
critical. You will want to get back to people while you are both fresh in each
other’s minds.

Here are some tips for how events can use LinkedIn as a part of
their promotion plan.
1. Create an event page {EventBrite, Company page, Website,
Presdo etc}
This means that anyone can see who is coming, which can
create social pressure for others to attend your event. You can
also invite people to an event on LinkedIn, and they can invite
others. This can create social spread.
2. Status Update
Post your event as a status update, and ask other organizers to
do the same. You can also update your status to reflect
announcements or promotions. These will help your contacts
to learn more about your event and get them excited.
3. Post in Group Discussions
Find groups that would naturally be interested in your event or
meeting. You can search groups to find the most relevant
ones. Start a discussion about something that pertains to your
event. Like, “As a Industry Professional, what are you most
interested in learning about at a conference?” or “What topics
do you think are most likely to drive your business in 2016? We

ELC#8 LINKEDIN FOR EVENTS
4. Promotions in Groups
Groups in LinkedIn also allow you to post free promotions.
Post your event (and sponsorship opportunities) in the
promotion section of groups that your target audience
participates in.
5. Let your mobile app manage
communications
Let your mobile app and event software help manage social
media campaign
6. Get Your Speakers Involved
Most professional speakers are active on LinkedIn, and
their audience should be interested in your event. Ask
your speakers to update their status with their
participation in the event and to post about it in groups
that it might be relevant to.

ELC#8 LINKEDIN FOR EVENTS
7. Ask Sponsors and Exhibitors to Promote
Many sponsors and exhibitors will also ready be active
on
LinkedIn. Much like speakers, you can ask your
sponsors and
exhibitors to promote the event through their
LinkedIn connections.
8. Company Pages can be created for an Event
Make sure that your event has a company page set up.
These are quick and easy to create and they give
people a place to find more information about your
organization. It also boosts the credibility of your
event.
9. Company Show Case Page

ELC#8 USING LINKEDIN FOR
YOUR EVENTS10. Create a Group
Depending on the size of your event and whether or not participants are
already active on LinkedIn, creating a group can be a great way to connect
people from your event and continue to build their interest for next year.
It is also a great place to share updates and announcements.
11. Finding Sponsors
If you are looking for sponsors for your event (which many of us are),
LinkedIn can help you find the right person at the companies that you are
trying to target. LinkedIn allows you to search for people with specific job
titles at specific organizations. This allows you to connect with the right
person when making calls for sponsors.
12. Getting Feedback
In the section under discussions in groups I talked about asking questions
to build publicity. Questions are also a great way to get real and useful
feedback. You can ask questions about the timing of the event, format,

ELC#8 LINKEDIN FOR YOUR
EVENTS CONT’
13. Finding Speakers
If you are looking for great speakers for your event, why not turn to
social media to find them by asking your prospects or attendees?
You can also qualify your candidates by looking at their LinkedIn
profiles.
14. Advertising
LinkedIn also allows conferences and events (and anyone for that
matter) to advertise. These ads can be targeted based on
information in the profiles of the people that you want to see your
ad. While you will pay over $2.00 per click, if the ads are reaching
the right people and converting it might be worthwhile.
15. Prospecting Attendees
If you have a sales team to contact possible attendees, LinkedIn
can be a great prospecting tool. You can search by attendees who
are group members of other conferences, or based on information
in their profile. This can be followed up with contact from a sales
rep, or a message on LinkedIn.
16. A Word of Caution
When using these techniques on LinkedIn, be careful that you are not
spamming people or
groups. LinkedIn has strict policies about sending unsolicited messages, and
you don’t want to

ELC#9 TOOLS FOR A LINKEDIN
MULTIPLIER/MOBILE APP
Accessories that work with LinkedIn
Mobile Apps and cloud based applications can allow
you to get more benefits from your Linked-In Network
Survey
Understand Preferences
Group Communications
Appointment Setting

PRESDO
“LinkedIn for
Conferences”
LinkedIn profiles
Private messaging
between users
Event guide

PEER NETWORKING
Learn how to use social media tools to promote your
event. Increase attendance through social media and
crowd peer pressure. Help establish relationships
through pre-show, at-show and post show networking.

NETWORKING
Recommendations on
Who to Meet
Who you know
Similar interests

LEAD GENERATION
Customized leads
for each
exhibitor/sponsor
are generated in
real-time based on
“big data” (profile
interests and user
activity with the
app).

SOCIAL INVITATIONS
Users can share and
invite contacts in their
social networks
(LinkedIn, Facebook,
Twitter) to your event.
Conversions are tracked
and reported.
Invitations customized
for exhibitors/sponsors
vs. attendees.

SHOULD TEAM BUILDING
ACTIVITY BE GOLF OR DEEP
SEA FISHING?
ELC# 10:
Learn how to identify prospects buying habits
and event preferences to better conform an
event for attendees. Presdo Mobile App helps
you identify the demographics and
preferences of attendees. This can make or
break your conference.

`ELC# 10: Learn about Attendees Preferences

ELC#11 DEVELOPING YOUR SHOW
STRATEGIES FOR GETTING LINKED AT
EVENTS
Outline your show goals and strategies
Set a schedule on calendar
Set Goals
Measure Analytics
Use Curator like Scoopit
Use Automation like Hoot Suite
Incorporate Cross platforms Twitter, Facebook,
Instagram and Linkedin, Four Square, others?
Content Rich
Measure Results

ELC#11 SOCIAL MEDIA-
CONTENT IS KING
Focus on the right content
If you produce content that doesn’t get you results, you’re wasting time
and effort. So think about what kind of content will get you the best
results.
a). Content that is optimized for a relevant search term that will drive
you relevant, ongoing traffic – If you write a piece of content that
doesn’t rank on Google then it will probably be forgotten about pretty
quickly. There are some posts on this site that get thousands of
visitors every month: they were posts that were well worth writing. So,
optimize your content – check out this SEO Checklist to find out where
to start.
b). Write content that your competitor gets traffic on – SEMRush is a
cool tool that we use on a regular basis. This will show you the top
keyword terms that your competitor gets traffic on. Why not write
some of this content and take your competitor’s traffic?
c). Write content that gets shared like crazy – There are some types of
content that do very well. For example, infographics are very popular
and will typically generate you a lot of shares, links, comments, and
attention. So consider the variety of content, as some will give you
more benefit than others. Read this post on tools for creating your
own infographic.

ELC#12
Use Curation Tools
You need to find the content that is really relevant to you,
so wasting time on reading random content is not going to
help. Fortunately, there are some great content curation
tools that will help you identify the best content and will
help you share the content. For example:
a). Triberr – You join a ‘tribe’, which consists of people you
respect who write content that is relevant to your
business. This means you get lots of good content that you
can easily share with your audience.
b). Swayy – This helps you find content you’re interested in
based on the topics you select,what the community finds
popular or the things that are trending in your circles.
c). Scoopit - Scoopit is a community of people finding and
sharing content. You find great content and add it to
appropriate boards. If you find people there who are good
at curating content relevant to your audience, follow them
and save yourself a ton of time!

ELC #13 SOCIAL MEDIA STRATEGY
PLAN TEMPLATE
1. Objectives
Describe your organization’s objectives for your social
media plan using SMART (Specific, Measurable,
Attainable, Relevant, and Timely) strategy. Social Strategy
Objectives:
Please describe your social strategy:
Engagement Promoting Social Content Network Building

ELC#13 CREATE A SOCIAL
MEDIA PLAN
Tool Selection and Techniques
Describe the specific tools you’ll be using to implement
your social media strategy. Why did you select to use these
tools?
LinkedIN
Mobile App
Facebook
Twitter
Blog
YouTube, Instagram, Four Square, etc.

ELC#13 CREATE A SOCIAL
MEDIA PLAN
During Event:
Social Interview attendees, customers, speakers, influencers for
blog and social content
Facebook X posts per day X photos posted per day
Twitter X tweets per day Tweet out presentations at the start of
each session (if you have a session) X influencer and partner tweets
per day Monitor event hashtag and company mentions Retweet and
reply back to interesting points and questions from attendees
Encourage employees who are attending the event to engage by
posting updates, photos, and retweeting as well
Google+ X posts per day Monitor hashtag and company mentions
Host live Google+ hangout
LinkedIn X posts per day Monitor LinkedIn groups for event
relevant content
Live Blogging X posts per day live from the event

ELC#13 POST EVENT
STRATEGY
Post Event content assessment: videos
uploaded to YouTube, photos posted to Flickr
Measure the buzz with www.hashtracking.com
Sum up the best tweets with www.storify.com
Blog Wrap up blog post about event X blogs
summarizing individual sessions and offering
slides
Social Networks Connect with and thank
influencers Promote follow-up materials

ELC #13 SOCIAL MEDIA STRATEGY
PLAN TEMPLATE
Complete your Own Marketing Strategy - Handout

ELC#13 SOCIAL MEDIA
STRATEGY
Questions to Ask Your Team: What is our LinkedIn
content marketing strategy? How are we incorporating
content marketing sources of engagement into our mix?
Who is in charge of leading these efforts? How will we
determine what content to share and maintain an
always-on content calendar for our Company Page?
What’s our strategy for determining the right content to
promote to our audience? What 3-5 internal subject
matter experts can we work with to publish content on
LinkedIn? Company Updates Sponsored Updates
Publishing Platform Employees Groups How will we
empower our employees to share our content and
broaden reach? How are we leveraging LinkedIn Groups
to drive meaningful discussions with our audience?

ELC#3 LINKEDIN PERSONAL
PROFILE
Customize Your Profile URL
By default, your LinkedIn profile URL will consist of
random alphanumerical characters. However, you can
elect to have a customized profile URL by going to
Settings > Edit Public Profile > Customize Your Public
Profile URL.

ELC#3 PERSONAL PROFILE-
ADD COMPANY LOGO
If you select a company from the type-ahead menu when
adding a position to your profile, the logo from that
company’s page on LinkedIn will display next to the
position listed on your profile. If your company doesn’t
have a company page on LinkedIn, no logo will be
shown.
If a page is created for your company after you’ve
created your position, you must edit your position and
select the company from the dropdown list in order to
display the logo. Learn more about creating company
pages

ELC#3 PERSONAL PROFILE -
PRIVACYHow to Control What's Visible to the Public
1.Log into LinkedIn.
2.Hover over Profile with your mouse or pointer on LinkedIn's main
menu bar at the top of the page and select Edit Profile.
3.Scroll down the page to Public Profile where you'll see your existing
URL and an Edit link to the right (see image). Click this Edit link.
4.The Public Profile page opens. After the top section, you'll see the
main area, which is marked Public Profile.
5.To disallow the public from seeing any part of your LinkedIn profile
(not recommended), click None. Otherwise, be sure Full View is
checked.
Once Full View is selected, Basics is also selected and you cannot
deselect it. Basics include only your name, industry, location and
number of recommendations.
Check all of the other areas you are willing to display to the public. If
there's nothing in your LinkedIn profile you want to hide from the
public, you can check all of the boxes.
6.Click the Save Changes at the bottom of the page when you're done.
7.To see what your profile now looks like to the public, click the View
My Public Profile as others see it link.
This article is part of The Ultimate Guide to LinkedIn.

To add a Company Page:
1.Move your cursor over Interests at the top
of your homepage and select Companies.
2.Click Create in the Create a Company
Page box on the right.
3.Enter your company's official name and
your work email address.
4.Click Continue and enter your company
information.

ELC#4 CREATING A COMPANY
PAGE
A Company Page helps others learn more about your
business, brand, products and services, and job
opportunities. You can create one from the Add a
Company page. (Ref:
https://www.linkedin.com/company/add/show)
Note: Before starting, you must own a personal LinkedIn
profile set up with your true first and last name.
https://help.linkedin.com/app/answers/global/id/28422
/ft/eng
Also, make sure you meet our requirements to add a
Company Page and that your current company doesn't
already have one.
https://help.linkedin.com/app/answers/global/id/1594/f
t/eng

Add Company Page con’t.
• If the work email address you provide is an
unconfirmed email address on your
LinkedIn account, a message will be sent
to that address. Follow the instructions in
the message to confirm your email
address, and then use the instructions
above to add the Company Page.
• A red error message may appear if you
have problems adding a Company Page.

ELC #4 COMPANY PAGE-
DONE RIGHT
Case Study
19 Hewlett-Packard’s LinkedIn
Company Page serves as a great
example of the balance between
internal content and curated third party
content. While much of the social
messaging on the Company Page points
to HP domains, the company isn’t afraid
to give credit to outside content on
their channels.

ELC#4 COMPANY PAGE-
HP CAREERS TAB

ELC#4 SETTING UP COMPANY
PAGEStep 1: Establish a company presence
Before you build your follower community, it’s important to lay the groundwork of a great
Company Page—your company’s home on LinkedIn. Here’s how to get started.
Showcase Products & Services
We’ve found that marketers who build out their free Products & Services Page tend to have
twice as many company followers. Located as a tab within your main Company Page, Products &
Services allows you to showcase everything your company does best and, most importantly,
gives members a compelling reason to follow you.
Craft a compelling story
Provide a great narrative Click the “Admin tools” button in the upper right of the page to edit
your company description, specialties, industry, website, and more. Use rich, descriptive
language that helps readers understand your vision, purpose, and the value you offer. What
makes you unique? Make sure the spirit of that story lives within all the content and
conversations you publish on LinkedIn.
Include a description, 1-2 paragraphs long Company Pages are very SEO-friendly, and your
description and company name are prominent data for search engines. Google search engine
results pages show previews of your page text (up to 156 characters in length), so be sure your
description leads with powerful sentences.
Insert high-value keywords Our search bar also lets members search for companies by keyword
directly from any LinkedIn page. You can help your target audience find you by including
targeted keywords that describe your business, expertise, and industry focus in each Company
Page field.
Connect members with solutions After you’ve added products to your page, you can design
multiple configurations based on one or two of the following criteria: members’ geography,
company size, seniority, job function, or industry. With this feature, you can select to feature
relevant products to a specific audience.
Go beyond products You can link to just about anything on your LinkedIn Company and
Products & Services pages. Give members a reason to follow you by directing them to white
papers, case studies or how-to content. Rotate this content regularly.
Tell a story through video Video is a proven method for increasing engagement on a site. If
your company has a YouTube channel, embed product or customer testimonial videos that tell
a compelling narrative about the value you offer.

ELC#4 SETTING UP COMPANY
PAGE CONT’.
• A preview of your Company Page is not
available. When you publish the page, it is
live on website.
• Note: To publish your Company Page you
must include a company description (250-
2000 characters including spaces), and
company website URL.

How To Send A targeted update
from Company Page
Note: Must be Company Page administrator.
• In the Share an update box on the Company Page Home
tab, click the Share with menu and select Targeted
audience.
• Select the specific audience you want to share this
update with.
• At the bottom of the box, select either employees and
non-employees or non-employees only.
• Click Select.
• Click Share.

Ref: LinkedIn Help/ inkedin.com/companies
Tailor your content to specific audiences
What resonates most with followers? Content that’s customized to their professional
interests. With LinkedIn’s Targeted Status Updates, you can reach distinct follower
segments with content they’re likely to find interesting.
When you write an update, you’ll notice a feature that lets you share it either with “all
followers” or a “targeted audience.” Selecting the second option lets you send your
update to a subset of followers based on geography, job function, industry, company
size, or seniority.
We’ve seen promising results from early tests of Targeted Status Updates. Philips, for
example, saw a 106% increase in follower engagement after posting Targeted Status
Updates during a six-week period.
Audience targeting best practices
Include your biggest brand advocates: your employees! Employees are 70% more
likely to engage with your posts.
Don’t target ultra-granular segments Limit yourself to one or two targeting criteria
per update to ensure that your content receives many high-value impressions.
Engage locally Your company has a presence all over the map. Use Targeted Status
Updates to let employees in regional offices contribute content that speaks directly to
your customers or prospects in different areas.
Target your ideal customer profile Aim to reach followers who match your target
customer.
LinkedIn U.S. survey-based Follower report, January 2012

Amplify through the network
What is amplification and why does it matter?
Nothing impacts peoples’ perceptions and behavior like the
recommendation of a trusted friend, colleague, or family member.
When you post content to your Company Page, your followers can
“like”, share, or comment on your updates, which “amplifies” your
messages to their entire first-degree networks.
Each amplification action is an endorsement of your content and
brand. As members amplify your posts across LinkedIn, you have
the chance to build relationships with even more members who
discover your company through the recommendation of a close
contact.
Amplification plays an important role in engagement. A LinkedIn
study found that non-followers actually engaged with status updates
30% more than followers did. This is likely because many non-
followers—who saw the updates once their connections “liked”,
shared, or commented on them—reacted to the implicit
endorsement.
Also, a study of thousands of company updates found that over one-
third of all impressions were due almost entirely to amplification.
Each additional impression is a chance for your company to reach
members and convert them into followers.
Ref: Help/linkedin.com/companies

Make your content viral
How do you encourage followers to amplify your content? Here are some ideas to get you
started:
Ask coworkers to share your content with their networks
Employees can show their corporate pride and “shout out” fellow colleagues.
Link to “best-of” lists that focus on industry insights or relevant company
newsResearch shows that, on average, posts can boost their amplification rate by nearly
40% if they steer followers toward “Top” lists (e.g.: “Top 10 social media tactics in B2B
marketing”).
Invite customers to write reviews on your Products & Services page Their
recommendations will get amplified throughout the network.
Post interesting videos One recent study found that when a status update linked to a
YouTube video, followers who engaged with it took twice as many amplification actions
(“likes”, shares, or comments) compared to posts that did not contain videos.
Ask members for feedback about an industry trend, business problem, new
product, and more Your followers will welcome the chance to respond to questions. On
average, status updates received nearly 50% more comments if they contained questions.
Listen to conversations that occur off LinkedIn Collect findings from your various
contact forms, call centers, and blog comments, and create status update content around
the most popular topics. When you post content that better reflects your community’s
interests, your followers will find your updates more worthy of a share, “like”, or comment.
Based on a study of all company Status Updates with at least 1,000 impressions, posted
June 1-15, 2012. Viral reach measured in number of uniques. Best-of list analysis based
on updates that included the words “Top...”: 10, ten, 5, five, 3, three, 100, one hundred,
50, fifty, 30, thirty, 25, or twenty-five. Video analysis based on updates with links to
youtube.com/ or youtu.be/.

Relationship between Showcase Pages and
Company Pages:
•A Showcase Page can only be associated to 1
Company Page.
•Ads - The only advertising placement for
Showcase on the page is a 1x1 text ad at the
top of the page.
•Vanity URL - only a basic version exists for
Showcase, but it's not customizable.

ELC#6 CREATING GROUP
Creating a Group
How do I create a group?
You can start a new group by filling out the fields on the
Create a Group page.
You'll be the owner and manager of any group you create,
but you can also assign other members to be managers or
moderators.
To create a group:
1.Move your cursor over Interests at the top of your
homepage and select Groups.
2.Click the Create a group button on the right.
3.Fill in the requested information. A red asterisk means it's
required.
4.Click the Create.. button to create your group as an open
group or a members-only group.

Members-Only and Open Groups -
Overview
The main difference is who can see the
discussions. Members-only group
discussions can only be seen by other
group members. Open group discussions
can be seen by anyone on the web and can
be shared on other social networking
platforms.
In members-only groups:
•There's a padlock icon next to the group
name.
•You must be a LinkedIn member to join.
•Discussions won't show up in search
ELC#6 CREATE GROUP

ELC#6 CREATE GROUP
•The group manager has the option to switch to an open group. This
change can only be made once and cannot be undone. Members are
notified if the group is switched to an open group.
In open groups:
•There isn't a padlock icon next to the group name.
•You must be a LinkedIn member to join.
•Discussions created before switching to an open group are archived
and visible to group members only.
•Discussions created after switching to an open group are searchable
and visible to anyone on the web.
•Discussions can be shared using social networking sites like Twitter
and Facebook.
•Group managers have the option to allow LinkedIn members who
aren't group members to contribute.
Note: Currently, subgroups can't be open groups but we're
considering this option for the future.
If you don't want to be in an open group, you can leave the group at
any time.

EL6- INVITE PEOPLE TO
GROUP
Inviting People to Join Group or Subgroup - Manager Instructions
How do I invite people to join a group or subgroup I own or
manage?
If you're a group manager, you can invite others from the Send
Invitations page within the group.
1.Move your cursor over Interests at the top of your homepage and
select Groups.
2.Click the group's name.
3.Click the Manage tab.
4.Click Send Invitations on the left and then do any of the following:
1. Type a connection's first or last name in the Connections field, and select
their name from the list.
2. Click the address book icon to choose connections.
3. Click the "Add other email addresses" link and enter email addresses of
contacts.
4. Click the "Upload a file" link to upload a file after exporting a CSV file.
5. Click Send Invitations.

ELC#6 CREATE GROUPS-
SUCCESS IS GETTING
FOUND; MAKE SEARCHABLE
Making Your Group Appear in Search Results
How do I make my group appear in search results?
Last Reviewed: 12/19/2013
Expand All
Collapse All
We no longer have a separate Groups Directory. However, groups can be found by
using the search feature. If you are a group owner or manager, you can go to the
Group Settings page to set your group to display in the search results:
1.Move your cursor over Interests at the top of your homepage and select Groups.
2.Click the group's name.
3.Click the Manage tab.
4.Click Group Settings on the left.
5.Scroll down to the Membership section, and select "Display this group in the
Groups Directory". This will make your group appear in search results.

ELC#7 SOCIAL MEDIA
BEFORE, SURING AND AFTER
EVENT
http://www.socialmediaexaminer.com/
10-ways-to-use-social-media-to-
promote-an-event/

#7 BEFORE THE EVENT
Spreading the message
Another good technique is to use direct messages to your connections to
publicize your event. If you are a LinkedIn Premium user you can collate a list of
your connections in different sectors and niches, which you can then mine for
contacts appropriate to your event.
It is important that, even if you are not a Premium user, to select a list of people
to direct message who you think will actually be interested in your event. Not only
does this cut down on the logistics of sending multiple direct messages it also
ensures that you are not bothering people who are never likely to be attracted to
your event.
Get into groups
LinkedIn Groups are another potential destination for event publicity. You can
find a comprehensive list of all LinkedIn groups at
http://www.linkedin.com/directory/groups/ within which you may be able to find
groups that are applicable to your event.
Join up to some of these groups and take some time to gauge the type of content
that works well, and when you feel you have done this a softly softly approach to
promotion works best. Perhaps try and incite a discussion around one of the
topics you are planning to cover in your conference and within that conversation
you will be able to mention your event.
Invest in ads
If you are lucky enough to have been bestowed a small advertising budget to work with in the
promotion of your event, then you may wish to consider investing in a small campaign of LinkedIn ads.
These ads work in a similar way to Google adwords, in that you can specify how much you would like to
spend over how long a period.

By Kristina Cisnero | 5 months ago | Strategy | 3 CommentsHootSuite
Twitter Facebook LinkedIn Google +
With every technological advancement designed to make our lives
easier, our dependence on technology for day-to-day tasks grows.
Technology helps us do things with greater efficiency, and when it
comes to social media, it’s only natural to find a way to automate our
social media effort
For small business owners, social media automation tools are life-
savers when it comes to juggling time to grow a business offline and
online. However, relying on social media automation tools too much
can put you in the risk of ruining your social media presence—it’s
important to remind your social media audience there’s a real person
behind the social media accounts. Here are a few best practices to
achieve social media success while using social media automation
tools.
How to effectively use social media automation (DO!) Do schedule your
posts before you go on vacation When we are out of the office,
vacationing on a beach in Hawaii, we can’t dedicate the same amount
of time and effort to our social media networks. However, remember
that social media never goes on vacation. To ensure that you don’t
neglect your social networks while away, schedule your social media
messages in advance to maintain a consistent social media presence.
ELC#11 SOCIAL MEDIA TIPS
TO AUTOMATE- ARTICLE

CONT’
Do use social media automation to fill your social media content calendar One of the most
important jobs of a social media manager is to make sure your company’s social media
channels are never short on high-quality content. However, this task can prove to be difficult. A
social media automation tool like the Hootsuite scheduler can help you view your scheduled
messages for the day, week, or month, to make sure you fill the gaps between posts.
Repurpose popular content from previous months to give the posts another boost. This will
help in search engine ranking, and if they performed so well, repurposing popular content can
bring new viewers to your website.
Do use social media automation tools to find out the best time to post Use tools like the
Hootsuite Autoscheduler to take note of the best time to post to your social networks. The
feature uses a specific algorithm to take note of when the social networks you have chosen to
Autoschedule get the most engagement, and allows you to queue messages to go out for those
times. Take note that it may take up to 48 hours before Hootsuite can find out when your social
network’s most optimal times are. To be safe, schedule and send messages through Hootsuite
several times before using the Autoschedule feature.
Do add a personal touch to your scheduled messages Social media automation isn’t supposed
to replace the humans who own the social networks. Spread out your scheduled posts, and add
a personal touch to each post to avoid sounding like a robot. Put the same amount of time as
you would invest into ad hoc updates. If you are outsourcing your social media management,
create similar expectations.
How not to use social media automation (Don’t) Don’t make auto DMs part of your social media
strategy This is a feature that many Hootsuite users request. However, it is unlikely Hootsuite
will ever support auto DMs (direct messages). Hootsuite has found very few situations in which
Auto DMs were useful to recipients; on the contrary, in many cases they were spammy or
malicious. Since Hootsuite aims to be a friendly social media dashboard, this is a feature that
will probably not be implemented—which shows why you shouldn’t make auto DMs part of your
social media strategy. Instead, if you do need to DM, build a meaningful relationship through
real conversation with your customers.

CONT’
Don’t treat scheduled messages as a ‘one size fits all’ tactic With Twitter’s
140 character limit, Facebook’s 63,206 character limit, and LinkedIn with a
700 character limit, don’t use social media automation to schedule the same
message to all networks. Cater your messages for each social network. With
Twitter, make sure your message is clear and concise. For Facebook, add
more information and an image to increase engagement. And for LinkedIn,
adjust your tone to fit a professional audience.
Don’t forget to analyze your scheduled messages Setting and forgetting it
is a big no-no when using social media automation. Make sure you are
keeping an eye on the performance of your scheduled messages to make
real-time adjustments. Use social media analytics tools to track and
measure how your posts are performing. With effective social media reports,
you’ll be able to know whether or not your social media automation efforts
are actually working.
Don’t forget to read the articles you’re automating A popular form of social
media automation is the use of RSS/Atom feeds. This feature allows you to
automatically send out articles from RSS feeds you follow directly to the
social networks to which the feed is attached to. It’s a great way to always
have content ready to publish to social networks, but this doesn’t mean you
can stop reading your articles or vetting out the poor-quality RSS feeds
you’ve connected. The best practice is to align each of your RSS feeds to the
strategy of each social network, and check your sent posts regularly so you
can catch and delete any inappropriate messages early.se Hootsuite Pro to
execute these social media automation best practices.

ELC#12
Twitter X tweets per day X partner tweets per day X promoted tweets per week
Build event list including all keynotes, partners, and customers who will be
attending Build private list to monitor competitors
Google+ X posts per day
LinkedIn X posts per day Participate in relevant LinkedIn conversations around
event
Pinterest Create event-themed Pinterest board Pin X related images to board
per week Create Pinterest contest for event
Blog Create X blog posts per week Post X infographics per week

ELC#12 SAMPLE SOCIAL
MEDIA PLAN FOR EVENTS
Event Name:
Event Date & Time:
Social Media Manager(s) assigned to event: Event goals for social and mission
statement:
Event Hashtag:
Pre-Event Planning
Pre-Event Social (1-2 weeks before event)
Create timeline for event promotions and announcements
Create visual elements to support your event across all channels
Create event pages on Facebook and LinkedIn
Submit to event to relevant directories, press and post on event websites
Claim location on foursquare and set up offers
Designate social media tactical team members to monitor and engage with your
social channels
Assign or hire a photographer
Facebook ____ posts per day
Participate in or create event Facebook Group

ELC#12 Social Media Plan
 During Event Social -Interview attendees, customers,
speakers, influencers for blog and social content
 Facebook: Make __X posts per day X photos posted per
day
 Twitter: Make X tweets per day Tweet out presentations
at the start of each session (if you have a session)
 Make X influencer and partner tweets per day
 Monitor event hashtag and company mentions
 Retweet and reply back to interesting points and
questions from attendees
 Push messages and announcement in Mobile app

BIBLIOGRAPHY
Slide 26 Company Page Case Study
http://www.slideshare.net/LImarketingsolutions/best-
of-linkedin The Best of LinkedIn: How Brands Are Using
the Platform to Win Deanna Lazzaroni Global Content
Marketing Manager LinkedIn Nick Mangum Senior
Insights Analyst LinkedIn
Slides 27-32 Using Linkedin Groups to promote an event
http://evvnt.com/2014/03/top-7-tips-use-linkedin-
groups-promote-event/by Hanna Leerink
Slides 33- 35 About the Author, Stephanie Sammons
Stephanie Sammons is the Founder and CEO of Wired
Advisor, where she teaches financial advisors and
business professionals how to build digital influence to
win clients. Other posts by Stephanie Sammons »
Slide 36 http://kristaneher.com/use-linkedin-to-

BIBLIOGRAPHY
Slide 37 www.triplepundit.com/podium/promote-
conference-event-linkedin/
Slide 39 after the event
http://www.careerealism.com/build-relationships-
networking-event/
Slide 41: http://www.bizbash.com/social-media-
strategy-what-to-do-before-during-and-after-your-
event/new-york/story/25935#.VO6MZ3TnbIU
Slide 40 http://www.business2community.com/social-
media/how-to-use-social-media-during-events-059698
Slides 44-47 “How to Use Social Media During Events”
Business to Community Blog BY :INGEBORG VAN
BEUSEKOMhttp://www.business2community.com/social-media/how-to-
use-social-media-during-events-059698

BIBLIOGRAPHY
Slide 50 http://www.razorsocial.com/social-media-
automation/
Slide 53 http://www.razorsocial.com/social-media-
productivity/
http://blog.hootsuite.com/social-media-automation/
Slide 54 http://blog.hootsuite.com/social-media-
automation/
Slide 75
http://www.slideshare.net/LImarketingsolutions/best-
of-linkedin The Best of LinkedIn: How Brands Are Using
the Platform to Win Deanna Lazzaroni Global Content
Marketing Manager LinkedIn Nick Mangum Senior
Insights Analyst LinkedIn

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