sales pitch presentation

1. SALES PITCH

2. What is a sales pitch?
A sales pitch is a message or script designed to lead your
audience to a certain action, such as scheduling an
appointment or demo. It can be formal or informal, verbal or
written down. No matter the format, it is important to get it
right—the sales pitch sets the tone for the entire customer
relationship. A good sales pitch is concise and provides value
to the prospect. Use it to begin a conversation, not to sell. The
term encompasses many different types of pitches:

3. Types of Sales Pitch
 One-line sales pitch
 Elevator pitch
 Phone sales pitch
 Email sales pitch
 Social media pitch
 Presentation sales pitch
 Follow-up sales pitch
 Investor pitch
 Pain-point pitch
 One-minute sales pitch

4. The 5-step sales pitch structure
Problem
Lead with the challenge that your audience is
currently facing, and back up your claims with data.
Say you work for an insurance platform. You might
share a stat like, “Insurtech has risen 45 percent
over the past five years, impacting how smaller
insurance agencies do business.

5. The 5-step sales pitch structure
Solution
Detail what needs to happen for your buyer to overcome
the challenge.
Value Proposition
Explain how your product or service can help the
prospect solve their problem and meet their goals. Share
specific benefits, not just features.

6. The 5-step sales pitch structure
Social proof
Tap into social proof by providing testimonials,
references and customer stories that show how
your product or service has helped similar
businesses succeed.

7. The 5-step sales pitch structure
Engaging question and CTA
Continue the conversation by asking an open-ended question. Then, move the
prospect to the next step with a clear call to action (CTA), such as “Let me know
if you are interested and we can talk on the phone later this week.” Do not view
these steps as a checklist—consider them the outline for the story you will
weave for your prospective customers. Use this framework to turn your pitch
into a compelling, authentic narrative.

8. THANK YOU