New Delhi: 25/2/2013- China sportswear industry structure has changed overtime in terms of the business model and distribution platform. The sportswear market in China which includes footwear and apparel has expanded rapidly in the recent years. The growth of the overall GDP in the country, rising income levels and shifting consumption preferences of increasingly affluent consumers have stimulated the demand for sportswear in the country. A combination of government support and promotion of sporting programs for the public, China’s hosting of international sports events; increasing media exposure and rapid development of the economy have been the key drivers to sustain double digit growth for China’s sportswear market beyond 2008. It has been observed that China sportswear industry has reached a certain level of maturity and has entered a phase of stabilized growth after a period of rapid expansion from 2008 to 2010, with a growth rate of nearly 25%. The market competition continued to intensify in 2011 as well, as both sports performance brands and casual brands strive to expand in the Chinese market. For more information on the industry research report please refer to the below mentioned link: http://www.kenresearch.com/consumer-products--retail/textiles--apparels/349-95/China-Atheletic-Apparel-and-Footwear-Industry.html

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2. TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. China Athletic Apparel and Footwear Industry Introduction
3.1. China Athletic Wear Market Size, 2006-2012
3.1.1. By Athletic Apparel, 2006-2012
3.1.2. By Athletic Footwear, 2006-2012
3.2. China Athletic Wear Market Segmentation
3.2.1. By Athletic Apparel and Footwear, 2006-2012
3.2.2. Atheltic Apparel by Gender, 2012
3.2.3. Athletic Footwear By Product Categories, 2012
3.2.4. Athletic Footwear by Gender, 2012
3.2.5. China Indoor Athletic Wear Market
3.2.5.1. Indoor Athletic Wear Market Size, 2007-2012
3.2.5.2. Indoor Athletic Wear Market Segmentation, 2007- 2012
3.3. China Athletic Apparel and Footwear Industry: Trends and Developments
Increasing Sports Participation
The Post Olympics Effect: Leading to a Slowdown in Demand
Emerging Fashion Trends in Sports Industry
3.4. Market Share of Major Players in China Athletic Wear Market, 2011
3.4.1. By Athletic Apparel, 2011
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3. 3.4.2. By Atheltic Footwear, 2011
3.5. China Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017
3.6. Company Profiles of Major Domestic Players in China Athletic Apparel and Footwear
Market
3.6.1. Anta Sports Products Ltd.
3.6.1.1. Company Overview
3.6.1.2. Business Strategy
3.6.1.3. Financial Performance, 2008-2011
3.6.2. Li-Ning
3.6.2.1. Company Overview
3.6.2.2. Business Strategy
3.6.2.3. Financial Performance, 2008-2011
3.6.3. 361 Degrees International Limited
3.6.3.1. Company Overview
3.6.3.2. Business Strategy
3.6.3.3. Financial Performance, 2008-2011
3.6.4. Xtep International Ltd.
3.6.4.1. Company Overview
3.6.4.2. Business Strategy
3.6.4.3. Financial Performance, 2008-2011
3.6.5. Kappa
3.6.5.1. Company Overview
3.6.5.2. Business Strategy
Enhancing Creativity in Design and Development
Optimizing Sales Channels
3.6.5.3. Financial Performance, 2008-2011
3.7. Macro-Economic Factors of China Athletic Apparel and Footwear Industry, 2006-2017
3.7.1. Population, 2006-2017
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4. 3.7.2. Per Capita Annual Consumption Expenditure on Clothing, 2006-2017
3.7.3. Per Capita Income of Households, 2006-2017
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic
Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
5.1.3. Financial Performance, FY’2008-FY’2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
Data Collection Methods
Approach
Variables (Dependent and Independent)
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5. Multi Factor Based Sensitivity Model (SPSS Analysis)
Final Conclusion
6.4. Disclaimer
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6. LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic
Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 6: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012
Figure 7: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 8: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 9: China Athletic Wear Market Segmentation by Athletic Footwear and Athletic Apparel
on the Basis of Contribution in Percentage (%), 2006-2012
Figure 10: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis
of Contribution in Percentage (%), 2012
Figure 11: China Athletic Footwear Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2012
Figure 12: China Athletic Footwear Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012
Figure 13: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012
Figure 14: China Indoor Athletic Wear Market Segmentation by Swimwear, Fitness wear and
Underwear on the Basis of Contribution in Percentage (%), 2007-2012
Figure 15: Market Share of Major Players in China Athletic Wear Market by Revenue in
Percentage (%), 2011
Figure 16: Market Share of Major Players in China Athletic Apparel Market by Revenue in
Percentage (%), 2011
Figure 17: Market Share of Major Players in Athletic Footwear Market in China by Revenue in
Percentage (%), 2011
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7. Figure 18: China Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
Figure 19: Anta Sports Products Revenue by Athletic Footwear and Apparel in USD Million,
2006-2011
Figure 20: Li-Ning Revenue from Athletic Apparels and Footwear in USD Million, 2008-2011
Figure 21: 361 Degrees International Limited Revenue by Athletic Footwear and Apparel in
USD Million, 2008-2011
Figure 22: Xtep Revenue from Athletic Footwear and Athletic Apparel in USD Million, 2008-
2011
Figure 23: Kappa Revenue by Athletic Apparel and Footwear in USD Million, 2008-2011
Figure 24: China Population in Million, 2006-2017
Figure 25: China Per-Capita Annual Consumption Expenditure of Households on Clothing in
USD, 2006-2017
Figure 26: China Per-Capita Income of Households in USD, 2006-2017
Figure 27: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
Figure 28: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian
Countries in Percentage (%), FY’2012
Figure 29: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD
Million, FY’2008-FY’2012
Figure 30: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,
FY’2008-FY’2012
Figure 31: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 32: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 33: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 34: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD
Million, 2008-2012P
Figure 35: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and
Accessories on the Basis of Contribution in Percentage (%), 2012P
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8. Figure 36: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the
Basis of Contribution in Percentage (%), 2012P
Figure 37: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,
2008-2012
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9. LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on
the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 4: China Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the
Basis of Revenue in USD Million, 2006-2012
Table 5: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of
Revenue in USD Million, 2012
Table 6: China Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2012
Table 7: China Athletic Footwear Market Segmentation by Gender on the Basis of Revenue in
USD Million, 2012
Table 8: China Indoor Athletic Wear Market Size by Swimwear, Fitness Wear and Underwear
on the Basis of Revenue in USD Million, 2007-2012
Table 9: Revenue of Major Players from Athletic Apparel and Footwear in China in USD
Million, 2011
Table 10: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011
Table 11: Revenue of Major Players from Athletic Footwear in China in USD Million, 2011
Table 12: Li-Ning Total Number of Retail Stores Operated in China by Franchised Retail Stores
and Directly Operated Retail Stores on the Basis of Eastern, Northern and Southern Regions,
2009-2011
Table 13: 361 Degree International Limited Number of Units Sold by Athletic Footwear and
Apparels and Accessories on the Basis of Pairs in Thousands, 2008-2011
Table 14: 361 Degree International Limited Average Wholesale Selling Price by Athletic
Footwear and Apparels in USD, 2008-2011
Table 15: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of
Revenue in USD Million, 2013-2017
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10. Table 16: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis
of Revenue in USD Million, 2013-2017
Table 17: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic
Apparel and Footwear Industry Prospects
Table 18: Total Number of NIKE Stores in the World in Units, 2011
Table 19: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,
FY’2012
Table 20: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 21: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 22: Adidas Group Asia –Pacific Research and Development Centers in Asian Countries
Table 23: Adidas Group Global Research and Development Expenditure in USD Million, as a
Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 24: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and
Accessories in USD Million, 2012
Table 25: PUMA Number of Employees by Geography, 2009-2011
Table 26: Correlation Matrix of China Athletic Apparel and Footwear Market
Table 27: Regression Coefficients Output of the China Athletic Apparel and Footwear Market
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11. ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE,
2006-2012
BY ATHLETIC APPAREL, 2006-2012
Performance apparel is one of the fastest growing segments of textile industry in Asia-Pacific
region. This can be attributed to rapid changes in the lifestyle…active sports such as aerobics,
athletics, running, cycling, swimming, snowboarding have gained prominence in countries such
as India, China in the last few years. There has been an increase in the range of high tech fabrics
and…
Moreover, China and India have emerged as the
Active sports such as aerobics, athletics,
running, cycling, low cost outsourcing destination for clothing
swimming,
snowboarding have gained prominence
manufacturing for the developed economies of
in countries such as India, China in the
North America and Western Europe in the last
last few years. few years… these factors have aided the growth
of athletic apparel market in Asia-Pacific region
which has grown at a CAGR of 7.2% from 2006-2012…
…athletic apparel market in 2012 has recorded a remarkable value of USD ~ million as
compared to USD ~ million in 2006. This was due to an increase in the purchasing power…
Figure: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
20,000.0
18,000.0
16,000.0
14,000.0
USD Million
12,000.0
10,000.0
8,000.0
6,000.0
4,000.0
2,000.0
0.0
2006 2007 2008 2009 2010 2011 2012P
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12. ASIA-PACIFIC ATHLETIC WEAR MARKET
SEGMENTATION, 2006-2012
BY GEOGRAPHY, 2006-2012
In Asia-Pacific region, the sports and sport inspired apparel & footwear market has been on an
up rise. Despite a sluggish Japanese market, Asia has several emerging markets such as India and
China soaring….
…impending international sporting events and the consequent increase in the sportswear
penetration in the developed markets in the last few years have shifted the focus towards low
cost manufacturing destinations of India, China, Hong Kong and Indonesia. During 2006-2012,
China and India accounted for the highest growth rates in the market for athletic footwear with
and contributed nearly ~% and ~% to the overall market in 2012…
India has been the smallest contributor to the athletic apparel market and generated revenue
worth USD ~ million during 2011 from the sale of athletic apparels. In 2012, the country’s
contribution inclined further by 0.2% in the overall market and reached ~%...
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13. Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
100.0%
90.0%
80.0%
70.0%
60.0%
Paercentage (%)
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2006 2007 2008 2009 2010 2011 2012P
China Japan Australia India Others
Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Countries 2006 2007 2008 2009 2010 2011 2012P
China
Japan
Australia
India
Others
Total
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14. CHINA ATHLETIC WEAR MARKET SIZE, 2006-2012
…a combination of government support and promotion of sporting programs for the public,
China’s hosting of international sports events; increasing media exposure and rapid development
of the economy have been the key drivers to sustain double digit growth for China’s sportswear
market beyond 2008…
…regardless of the slowdown in China’s footwear industry during the global economic crisis and
sluggish growth in China’s economy in 4Q2008, the growth pace of the industry remained
positive mainly due to the… consequently with the rising consumption coupled with rapidly
surging purchasing power and popularity of sports among the people in China, the revenue of the
sportswear industry inclined by 23.1% in 2010 and reached USD ~ million during the year.
…the market competition continued to intensify in 2011 as well, as both sports performance
brands and casual brands strive to expand in the Chinese market. During 2011, the
macroeconomic environment in China was…
Overall, the country’s sportswear market has grown at a CAGR of 25.2% from the period 2006-
2012 and the revenue generated by the sale of sportswear in China has risen from USD ~ million
in 2006 to ~ million in 2012.
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15. Figure: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012
16,000.0
14,000.0
12,000.0
USD Million
10,000.0
8,000.0
6,000.0
4,000.0
2,000.0
0.0
2006 2007 2008 2009 2010 2011 2012P
BY ATHLETIC FOOTWEAR, 2006-2012
…this segment of the market has grown at a CAGR of 21.9% from 2006-2012 on account of
innovative designs and models which have gained the preference of the people over the years.
…the Beijing Olympics held in 2008 provided a platform for China’s athletic footwear
manufacturers to increase their brand presence. During 2009, the economic crisis held back the
growth of the market due to financial crunch leading to less demand…
Figure: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
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16. 8,000.0
7,000.0
6,000.0
USD Million
5,000.0
4,000.0
3,000.0
2,000.0
1,000.0
0.0
2006 2007 2008 2009 2010 2011 2012P
CHINA ATHLETIC WEAR MARKET SEGMENTATION
ATHELTIC APPAREL BY GENDER, 2012
The athletic apparel industry in China is majorly held by menswear, womenswear and kidswear.
Menswear has occupied the dominant position in the market in 2012 contributing nearly ~% to
the overall market. Menswear segment of the sportswear in China has grown dynamically over
the years… On the other hand, womenswear contributed nearly ~% to the overall sportswear
market in China….
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17. Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the
Basis of Contribution in Percentage (%), 2012
Men
Women
Kids
Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the
Basis of Revenue in USD Million, 2012
Particulars Revenue ( USD Million)
Men
Women
Kids
Total
ATHLETIC FOOTWEAR BY PRODUCT CATEGORIES, 2012
Cross Training shoes have been the largest contributor to the athletic footwear market in China
accounting for a share of nearly ~% in 2012 and generating revenue worth USD ~ million during
the year. This is because cross training footwear…
Running and jogging footwear have been the second largest contributor to the China athletic
footwear market accounting for nearly ~% to the athletic footwear market in the country thereby
generating revenue worth USD ~ million in 2012…
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18. Figure: China Athletic Footwear Market Segmentation by Product Categories on the Basis
of Contribution in Percentage (%), 2012
Cross Training
Running and Jogging
Shoes
Basket Ball
Skating
Indoor Sports footwear
and Others
Table: China Athletic Footwear Market Segmentation by Product Categories on the Basis
of Revenue in USD Million, 2012
Athletic Footwear Categories Revenue( USD Million)
Cross Training
Running and Jogging
Basket Ball
Skating
Indoor Sports and Others
Total
CHINA INDOOR ATHLETIC WEAR MARKET
INDOOR ATHLETIC WEAR MARKET SIZE, 2007-2012
…indoor active wears together share a high degree of similarity in the manufacturing techniques
and consumer group. All three sectors of swimwear, fitness wear and sports underwear
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19. frequently adopt flexible and highly stretchable fibers to produce tight fitting active wear for
people who exercise in fitness gyms and other locations for indoor sports activities, such as
indoor swimming…
The indoor athletic wear market in China has developed rapidly in the recent years growing at a
CAGR of 26.8% from 2007-2012. The revenue generated through the sale of indoor athletic
apparels, footwear and accessories in China was recorded to be USD ~ million in 2011 thus
increasing from USD ~ million in 2006…
Figure: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012
800.0
700.0
600.0
USD Million
500.0
400.0
300.0
200.0
100.0
0.0
2007 2008 2009 2010 2011 2012P
MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC
WEAR MARKET, 2011
BY ATHLETIC APPAREL, 2011
The athletic apparel market in China is dominated by few major players who contribute around
~% of the total revenue of the market in 2011. Of these, Nike with contribution of ~% leads the
share due to the company’s successful product execution track and a strong brand name…
Adidas is the second largest player with contribution of ~% on account of its widespread sales
network…. Li Ning is the third largest player in athletic apparel market in China with a
contribution of ~% to the total athletic apparel revenue of the country. In IH2012, the domestic
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20. market of Li-Ning accounted for nearly ~% of the sales of athletic footwear and apparel and the
rest is contributed by international market…
Figure: Market Share of Major Players in China Athletic Apparel Market by Revenue in
Percentage (%), 2011
Nike
Adidas
Anta Sports
Li Ning
Xtep
Peak
361 Degree
Kappa
Others
Table: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011
Major Players Revenue (USD Million), 2011
Nike
Adidas
Li Ning
Anta Sports
Xtep
Peak
361 Degree
Kappa
Others
Total
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21. CHINA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE
OUTLOOK AND PROJECTIONS, 2013-2017
…is expected that consistently high levels of inflationary pressure will affect consumer
sentiment thereby, hindering the growth in domestic consumption…
While the near term outlook for the sportswear industry in China remains…a few emerging
trends in the industry in the future:
• Rationalization of sportswear industry in China: It involves aggressive promotion
activities to clear excessive inventory, restructuring of retail channels, elimination of
small competitors out of the industry are expected to continue in the short term.
•
•
However, the long term growth potential of the industry remains optimistic of sportswear market
in China. For the swimwear market sector, rising standards of living and increasing urbanization
in China are expected to be the primary drivers in the next five years…
Although the Chinese sportswear industry is facing numerous challenges, several sportswear
brands with clear brand positioning, effective sales management and… are expected to be able to
seize market opportunities in the near future along with striving to be the market leader…
The athletic apparel revenue in the country will reach USD ~ million in 2014 from USD ~
million in 2011 and will further rise by ~% and ~% in 2016 and 2017 respectively to reach USD
~ million in 2017…
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22. Figure: China Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
20,000.0
18,000.0
16,000.0
14,000.0
USD Million
12,000.0
10,000.0
8,000.0
6,000.0
4,000.0
2,000.0
0.0
2013 2014 2015 2016 2017
Atheltic Apparel Atheltic Footwear
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