Some points which can enhance the luxury real estate selling.

1. MARKETING TIPS FOR LUXURY REAL ESTATE
Aniket Shrestha
Dy. Manager.
Sales (GULSHAN HOMZ)
Marketing a luxury home isn’t just about selling its most distinctive features. It’s also
about creating a certain prestige that sparks desire among interested buyers.
“High-end buyers are interested in purchasing not just any property but rather a
“lifestyle residence” that piques their interest, says Donahue. “Incorporating this
“lifestyle” marketing strategy is key to the successful sale of luxury residences.”
This might involve taking a more “experiential” approach to selling your home. For
example, “if your marketing copy promotes the spacious size of your kitchen, you
could expand on this by mentioning how it’s a great space for hosting dinner parties
or enjoying lazy breakfasts with the family.”
Essentially, is to think about the kind of “lifestyle” potential buyers can enjoy.
As a high-end real estate marketer, your primary responsibility is to create a
perception of luxury for a home that becomes the reality and expectation of the
potential home buyer. Creating that luxury perception becomes the key. It requires
effective marketing strategies that draw the affluent home buyer. That means every
potential customer contact – from online listing, advertisements, listing flyers,
brochures, direct mail contact – must communicate the luxury story aimed to entice
the potential luxury buyer.
In today’s marketplace, luxury brands are cultural currency. They talk to the quality
and value of a million-dollar home. Real estate marketers should take a full
inventory of the brands reflected in the home, not just the appliances, but the
fixtures, local name-brand architects, designers, and contractors that are reflected in
the home. Luxury brands in the home testify to the luxury price tag, Use them.
Real estate listings are just that: fact-based objective listings of the home’s features.
But such listings – square footage, lot size, number of bedrooms, baths, etc. – tell the
prospective buyer nothing about the experience of living in the home. Story-based

2. MARKETING TIPS FOR LUXURY REAL ESTATE
Aniket Shrestha
Dy. Manager.
Sales (GULSHAN HOMZ)
listings that weave the home’s facts and figures into the story romance the listing and
make it come alive. Don’t just write a listing, tell a story about the home.
According to the real estate association 90% of buyers are first drawn to a property
(online or otherwise) by good quality photographs. Don’t use your smartphone! This
is one area you want to spend your money. Bright, spacious, clean photos bring
people in!!
Advertising doesn’t have to be expensive. Once you’ve created great content,
advertise it across social media. This is a cheap and effective way to reach people
who may be interested in the property. You can target people based on location, age,
gender, interests and much more, allowing you to target your ideal demographic and
encourage them to come and view the property.
Provide a unique single-property website solely for the purpose of marketing the
home to potential buyers. Buyers can use this site to view information and photos of
your home while also scheduling a showing with just a click.
Uniqueness of the property to be show case in every prospect. Whether it is
ambience of the living or dining area or they view from the balcony, dreamy
bedroom to contemporary caboose. Everything should be show cased in manner that
it’s entered from the eyes directly to heart.
Could be another medium, but yet again, the locations has to be very cleverly
selected to make sure that it is put up in specific recreational places where the ‘Rich’
people frequently visit. It could be clubs, yacht clubs, shopping complexes, and
movie theatres etc. Typically, new luxury housing projects target top-level

3. MARKETING TIPS FOR LUXURY REAL ESTATE
Aniket Shrestha
Dy. Manager.
Sales (GULSHAN HOMZ)
professionals and executives. I think events like art/antique auctions, high tea or
wine and dine etc. could be some good options. These could be useful when there is
abundant influencing word-of-mouth advertisement and some satisfied clientele
acting like brand ambassadors
If you want to get into the world of online advertisements, there’s no greater place to
look than Google.
Sending out real estate marketing postcards on a regular basis is a great way to inspire
interest in your business, and raise brand awareness. You can showcase just listed or
sold properties or announce your next open house.
Like all great social media platforms, it was only a matter of time until clever Realtors
started using them to close more deals, using Snapchat and Instagram in innovative
ways to market their listings and their personal brands.