8 steps to lead generation success
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8 steps to lead generation success. From identifying your ideal customer profile, building a list and contacting your customers. This quick slideshow will help you understand the steps required to contact your customers. For more information contact me @andy_farq or andy@thefarqway.com
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8 steps to lead generation success
- 1. 8 Steps to help LIST BUILDING for LEAD GENERATION SUCCESS www.thefarqway.com andy_farq
- 4. Identify your ideal customer
- 5. LIST BUILDING - Narrow your focus to your ICP - Where is their digital playground - Gathering details - Validating accuracy Find their digital playground
- 6. Scrape together a list
- 9. Identify the universal truth
- 10. ICP profile dictates the channel mix
- 11. channels Dictate the cadencechannels dictate the cadence
- 12. never give up
Editor's Notes
- ICP = Ideal Customer Profile Narrow your focus Identify a independent segments, rank target profiles Find your perfect LinkedIn & Twitter profiles
- Where is their digital playground, what are they playing with? Where does your ICP go online to learn & share? What type of content are they liking/sharing Where do they learn about similar products or services
- Gather details, i.e. scrape a list Use technology to expedite the process Fertile grounds – LinkedIn, Twitter, Events/Conferences Virtual Assistants can fill the hole
- Validate accuracy prior to outbound effort Use technology to validate ICP information Gamify a team of VA’s based on data accuracy Test accuracy by out bounding to a subset of ‘C grade’ ICP’s
- What is the universal truth for this ICP That compelling, relevant information speaks to themn Narrow your messaging. WIIFM – “what is in it for me” What measurable impact can you have for them
- Playgrounds and personality dictate the channel mix Use your research to identify the primary channel Avoid personal channels without an introduction Leverage referrals & introductions as much as possible
- Channels dictate cadence Persistence is key but respect their time How many contacts to make before moving to the next ICP Which channels are you going to use for which touch
- You rarely get it right the first time, try & try again. Use technology to track your performance & engagement Create a cadence for review performance regularly Mystery sign-up to other providers for best practices