Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
MKBRF-BCI-update
1. www.thebci.org 1
Business Continuity Institute Update
MK Business Resilience Forum
Andrew Scott CBCI
Senior Communications Manager
Business Continuity Institute
2. Horizon Scan Report
• Cyber attacks are the number one
concern
• Act of terrorism moves up to 4th place
• One third of organizations are not
conducting a trend analysis
• 11% of respondents face budget cuts
over the next year
• bit.ly/22txPXw
3. Working Paper Series
• Digital business requires digital
business continuity
• Rudy Muls MBCI
• Relates cyber resilience to its
implications on BC
• bit.ly/1S9wt1y
4. Cyber resilience survey
• New research project by the BCI
• How do you perceive the cyber threat?
• Have you suffered a cyber attack?
• Do you have adequate protective
measures in place?
• Do you have the backing of top
management?
• bit.ly/1oWxzTX
• Win £100 of Amazon vouchers
5. How to guides
• Due to be launched imminently
• Available at the BCI Shop and on
Amazon
• Policy and programme management
• Embedding business continuity
• Analysis
• More guides to follow
6. Training courses
• New courses to be released soon
• Dates and locations will depend on our
training partners
• Business impact analysis
• Crisis management and incident
response
• Designing and delivering effective
exercises
• Policy and programme management
7. Business Continuity Awareness Week
• 16th – 20th May 2016
• Return on investment
• Posters
• Blogs
• Webinars
• Chance to win £250 Amazon vouchers
• www.bcaw2016.com
Cyber attacks – 85%
Data breach – 80%
IT telecoms outage – 77%
WRT trend, use of internet for malicious attack – 83%
All the top threats are IT related
Survey based on perception, rather than impact or likelihood
Act of terrorism – 10th-4th / 42%-55%
Again this could be down to perception as the survey was live during the Paris attacks
Worth noting that a study by Aon showed that 2015 was the most lethal year in a decade for terrorism in Europe.
One third of organizations not conducting a trend analysis, so how do they know what their threats are.
Of those who do, one third do not use it, so what’s the point.
Despite the Horizon showing that for all but four of the listed threats, the levels of concern are rising, 11% of organizations are still having their budgets cut.
