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Little things that delight
“It’s the little things that delight”
Is a value proposition that came about as a quantifier
of the customers experience.
This is very important because, the service industry is all about
delivery of service. This is what determines satisfied customers
and directly translates to good business.
Background
“It’s the little things that delight”
Develop an internal campaign based on the
value proposition,
The objective of the internal campaign is to create engagement and
ownership of, ‘Little things that delight’ to Enashipai employees.
The brief
“ It’s the little things that delight”
Engagement and ownership is an integral part of brand
building. It builds motivation that yields satisfaction.
A satisfied employee is a happy employee.
The basic expression of satisfaction and
contentment is a SMILE.
Build-up
The theme
that we undertake in our day-to-day activities that
puts a smile on the faces of colleagues and customers.
It’s all about the SMILE.
It’s the little things that delight
Message platform
How far would you go to delight?
Human element inspiration
Expression evoked
when somebody
does something
that makes you feel
happy and content.
Texture & style inspiration
Enashipai is Maasai > Hence texture inspiration picked in relation to Maasai artefacts, clothing and sorroundings.
Associated
with the brand
personality
Warm, Happy
and Welcoming
Texture & style definition
Pre-Launch
Going the extra Mile...
How far would you go to delight?
Teaser 1
Teaser 2
Exceeding expectation far beyond imagination...
How far would you go to delight?
Teaser 3
Doing things right the first time...
How far would you go to delight?
“It’s the little things that delight”
Venue: Entumo Conference Centre
Time: 8:00am
How far would you go to delight?
the
Date!Save
6th.Sep.14
Save the Date Invite
How far would you go to delight?
You are cordially invited
The Directors and Management Team
of Enashipai Resort and Spa
are delighted to invite you to attend
the auspicious occasion of
“flagging off the Delight Campaign”
6th September 2014 at the
Entumo Conference Centre, at 8.00am
Invitation (to be printed / sent on email)
By-Launch
“It’s the little things that delight”
The little book
of Delight
Manifesto Booklet (A6)
Rollup Banners
Thematic Poster (A1)
Have you delighted
someone today?
“It’s the little things that delight”
Message card
Andiatur secab illende rempori andaectem fuga. Ossi volore volo
eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent,
sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime
ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodi-
pis untibusam ut et volorat estrum
BILLAN WAMANGA (Food and Beverage Department)
Andiatur secab illende rempori andaectem fuga. Ossi volore volo
eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent,
sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime
ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodi-
pis untibusam ut et volorat estrum
NASERIAN OLE NTUKU (Front Office)
“It’s the little things that delight”
Share the Delight wall
Andiatur secab illende rempori andaectem fuga. Ossi volore volo
eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent,
sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime
ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui
sequodipis untibusam ut et volorat estrum
BILLAN WAMANGA (Food and Beverage Department)
Andiatur secab illende rempori andaectem fuga. Ossi volore volo
eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent,
sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime
ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui
sequodipis untibusam ut et volorat estrum
NASERIAN OLE NTUKU (Front Office)
Have you delighted someone today?
“It’s the little things that delight”
How far would you go
to delight someone?
“It’s the little things that delight”
Screen Saver
Have you delighted
someone today?
“It’s the little things that delight”
Let delighting people
be your everyday act...
“It’s the little things that delight”
We are your
Delight Ambassadors
Agret Pason, Bwana Mkubwa
Agret Pason, Bwana Mkubwa
Anotha Pason, Bwana Mheshimiwa
Have you delighted someone today?
Brand Champions Screen Saver
“It’s the little things that delight”
Brand Champions Poster (A1)
We are your
Delight Ambassadors
“It’s the little things that delight”
Agret Pason
Bwana Mkubwa
Agret Pason
Bwana Mkubwa
Anotha Pason
Bwana Mheshimiwa
Have you delighted someone today?
Mugs
Pens
“It’s the little things that delight”
Post-Launch
Customers facing branded wall
Front
T-Shirts
“It’s the little things
that delight”
Back
Front
Delight
Ambassador
Back
T-Shirts
Digital screens
Looping various
smiling images
in sequence
The last frame
has all the pics
and the tagline
appears.
Thank you.

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it's the little things

  • 2. “It’s the little things that delight”
  • 3. Is a value proposition that came about as a quantifier of the customers experience. This is very important because, the service industry is all about delivery of service. This is what determines satisfied customers and directly translates to good business. Background “It’s the little things that delight”
  • 4. Develop an internal campaign based on the value proposition, The objective of the internal campaign is to create engagement and ownership of, ‘Little things that delight’ to Enashipai employees. The brief “ It’s the little things that delight”
  • 5. Engagement and ownership is an integral part of brand building. It builds motivation that yields satisfaction. A satisfied employee is a happy employee. The basic expression of satisfaction and contentment is a SMILE. Build-up
  • 6. The theme that we undertake in our day-to-day activities that puts a smile on the faces of colleagues and customers. It’s all about the SMILE. It’s the little things that delight
  • 7. Message platform How far would you go to delight?
  • 8. Human element inspiration Expression evoked when somebody does something that makes you feel happy and content.
  • 9. Texture & style inspiration Enashipai is Maasai > Hence texture inspiration picked in relation to Maasai artefacts, clothing and sorroundings.
  • 10. Associated with the brand personality Warm, Happy and Welcoming Texture & style definition
  • 12. Going the extra Mile... How far would you go to delight? Teaser 1
  • 13. Teaser 2 Exceeding expectation far beyond imagination... How far would you go to delight?
  • 14. Teaser 3 Doing things right the first time... How far would you go to delight?
  • 15. “It’s the little things that delight” Venue: Entumo Conference Centre Time: 8:00am How far would you go to delight? the Date!Save 6th.Sep.14 Save the Date Invite
  • 16. How far would you go to delight? You are cordially invited The Directors and Management Team of Enashipai Resort and Spa are delighted to invite you to attend the auspicious occasion of “flagging off the Delight Campaign” 6th September 2014 at the Entumo Conference Centre, at 8.00am Invitation (to be printed / sent on email)
  • 18. “It’s the little things that delight” The little book of Delight Manifesto Booklet (A6)
  • 20. Thematic Poster (A1) Have you delighted someone today? “It’s the little things that delight”
  • 21. Message card Andiatur secab illende rempori andaectem fuga. Ossi volore volo eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent, sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodi- pis untibusam ut et volorat estrum BILLAN WAMANGA (Food and Beverage Department) Andiatur secab illende rempori andaectem fuga. Ossi volore volo eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent, sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodi- pis untibusam ut et volorat estrum NASERIAN OLE NTUKU (Front Office) “It’s the little things that delight”
  • 22. Share the Delight wall Andiatur secab illende rempori andaectem fuga. Ossi volore volo eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent, sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodipis untibusam ut et volorat estrum BILLAN WAMANGA (Food and Beverage Department) Andiatur secab illende rempori andaectem fuga. Ossi volore volo eat duntis doluptate periaer empelic aecumquidem. Itasimi ncillent, sit, optatiis sin poris dolor acestiatur, untor sunt asin ra quasime ma dolor alicaer ibusto beatur? Atemod maiosapiciis qui sequodipis untibusam ut et volorat estrum NASERIAN OLE NTUKU (Front Office) Have you delighted someone today? “It’s the little things that delight”
  • 23. How far would you go to delight someone? “It’s the little things that delight” Screen Saver Have you delighted someone today? “It’s the little things that delight” Let delighting people be your everyday act... “It’s the little things that delight”
  • 24. We are your Delight Ambassadors Agret Pason, Bwana Mkubwa Agret Pason, Bwana Mkubwa Anotha Pason, Bwana Mheshimiwa Have you delighted someone today? Brand Champions Screen Saver “It’s the little things that delight”
  • 25. Brand Champions Poster (A1) We are your Delight Ambassadors “It’s the little things that delight” Agret Pason Bwana Mkubwa Agret Pason Bwana Mkubwa Anotha Pason Bwana Mheshimiwa Have you delighted someone today?
  • 26. Mugs
  • 27. Pens “It’s the little things that delight”
  • 30. Front T-Shirts “It’s the little things that delight” Back Front Delight Ambassador Back T-Shirts
  • 31. Digital screens Looping various smiling images in sequence The last frame has all the pics and the tagline appears.