Final Presentation for ADV 420

1. KitchenAid
Digital Presentation Strategy
By: Andrea Coon

2. Target Audience
• Professional Men and Women
• Ages 25-40 years
• Disposable Income

3. Where To Measure Sales
¡ Demographic concentration
¡ Suburbs
¡ Cities
¡ Headquarters

4. How To Measure Success
¡ Google Adwords
¡ Pay-Per-Click
¡ $25 Million Budget
¡ $68,493.15/ day
Mix$Like$A$Pro$
www.KitchenAid.com$
1$(800)$541<6390$Cooking$was$never$so$easy.$
Bring$the$restaurant$to$your$kitchen.$
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What’s$For$Dinner?$
http://blog.kitchenaid.com$
Entertain$your$taste$buds!$
Simple$Recipes$–$Click$to$learn$more$
$

5. Is There An App For That?
§ Phone App
§ Why is necessary
§ Effective?
§ Access

6. You Can Make What?
¡ Whip
¡ Stir
¡ Knead
¡ Grind
§ Whip
§ Stir
§ Knead
§ Grind
§ & More
Photo Credit: www.shelikespurple.com

7. Reaching The Audience
¡ Networking
¡ SEO
¡ Blogging
¡ Video
¡ Social Media
¡ Vine & App Store
¡ Registries

8. Marketing Budget
¡ $115 Million
¡ Internet marketing: $30 Million
¡ Google Adwords/ PPC: $25 Million
¡ Referral Marketing: $5 Million
¡ Interactive Marketing: $15 Million
¡ Blog Partnerships
¡ Video Demos
¡ Contests
¡ Phone App
¡ Traditional Marketing: $70 Million

9. Connecting Through KitchenAid

10. World Of Whirlpool