Powerpoint on communication startegies in digital environments

1. Communication
strategies in digital
environments

2. Digital communication: what is it?
The digital communication can be understood as the set of all activities for the production
and dissemination of content. through the use of digital technologies like PC, tablets,
satellites, smartphones. Digital communication is the only form of communication that allows
targeted personalization.

3. DIGITAL COMMUNICATION PLAN
A digital communication plan must take into account some aspects: digital coach communication plan the
scenario: what is the context in which it operates and how is the company positioned compared to its
competitors, listening to the network: find out what users already know, if they are informed, what opinions they
have, what characteristics these users have, the objectives: what is expected to be achieved with online
communication. Increase in the number of fans, increase in the reputation of a brand, disseminate information
relating to a product / service, a site, create involvement, increase web reputation, are all valid options. the
target: who are the users with whom you want to get in touch. They are defined on the basis of age, sex,
geographical origin, interests, lifestyles. the message: what you want to communicate and how to do it. Different
messages can coexist for different targets. the tools: each tool is suitable for conveying a different message.
monitoring of results: today we have all the tools to understand if our digital communication is successful. And of
all that is useful to establish if and how to intervene to improve, what to do to ride success. Studying the
responses of users to the stimuli provided, for example, can make us understand the availability towards a
brand / product. It can give us information on increasing or decreasing posts on a certain social network, if the
user reached is the target user and much more.

4. DIGITAL COMMUNICATION TOOLS
The ultimate goal of digital communication, as well as its main feature, is to stimulate interaction between
users, whether it is the sharing of content or its enrichment. Users express their points of view, life and / or
consumer experiences, thus contributing personally. Let's see in particular what are the digital communication
tools.
COMPANY SITE The company website will be used to inform and will contain links to social media. It must have
a pleasant appearance, be easily navigated and obviously integrated with control tools and knowledge of its
users such as Google Analytics.
SOCIAL NETWORK Each social network has its own peculiarities. Pinterest and Instagram will be privileged if you
want to focus on storytelling and images (and let's not forget the value of hashtags), Linkedin if you have
professional goals, especially in the B2B field. Twitter is great for sharing short messages, providing information
or customer care, YouTube of course for sharing videos or creating your own channel. Facebook is the most
heterogeneous social network, useful for staying in touch with your users through the company page and
related posts, while Google+ is absolutely essential for positioning on search engines. All social networks,
regardless of their peculiarities, require participation, transparency and sociability. The golden rule is only one:
we do not open a channel if we are unable to manage it, "feed" it and update it regularly and with original and
interesting content.