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Andrea Kate Bell Resume 2016

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Andrea Kate Bell Resume 2016

  1. 1. Andrea Kate Bell 1265 Estes Road Lorena, TX 76655 254.715.8172 andeebell@gmail.com Sales Professional I am dedicatedandhighlydrivensalesprofessionalwithover20 yearsof experience.Ihave the abilityto workin a fast-pacedandcompetitivemarket. Withaconsultative approach,Iamable to helpmyclients meettheirgoalsbydisplayingastronglevel of integrityandhavingextensiveknowledge of the marketplace. Ihave consistentlyexceededmygoalsthroughcoldcalling,utilizingsocial mediaand continuinglyeducatingmyselfwithnewsalestechniques. Additionally,Iamheavilyinvolvedin organizingandgainingsponsorshipsforlocal charityorganizations. Core Strength and Knowledge Expert in prospecting new clients Strongand proven closing skills Excellent written and oral presentations Able to negotiate contracts and develop advertising budgets Training new sales professionals Professional Experience Mood Media 8/2015 to 6/2016 A global companyspecializinginenhancingcustomer’sexperience inanyandeverytype of businessor industrybyprovidingscent,over-headmusic,social presence inseveral diversities,visual solutions, digital signage;toinclude digital menus,drive-thrusystems,messaging,anddesigns.Voice atthe pumps,Commercial TV,customdesignimaging. Territory Account Manager (Central,East,Westand NorthTexasRegions)  Maintainand growexistingclient base coveringmultiple businessverticals,inindustrieswhich includesquickserve restaurantfranchises,casual diningrestaurants,fine diningrestaurants, hospitality,healthcarefacilities,convenientstoreschains,retail store chainsineverybusiness vertical,franchisesof all industriesandautomotive.  Presentationof all servicesarticulatelytopotential clientsthroughqualifyingeachprospectand consultative selling.  Planningandexecutingadaily,weekly,andmonthlystrategyonthe number of phone calls,face to face set appointments,cold-calls(walk-ins),presentations,andclosesImustmake perday,and weektoassure that I alwaysbe at my personal besteachmonth,andexceedthe goalssetforme. Key Accomplishments:  Newcustomer– National foodchainwithover270 locations  Newcustomer–Regional foodchainwith130 locations  Newcustomer-Convenientstore withover50 locations  Complete newbuildoutof historichotel remodel withall servicesandinstallation  Complete newbuildof 20,000 SF buildingwithall servicesandinstallation
  2. 2. M&MBroadcasters 11/2014 to 8/2015 Regional SalesManager (Waco,Temple andKilleen)  TrainednewsalespeopleonusingTapscan, the operationsof the station, productiondeadlines, copy writing,proposals,developmentof one sheetpromotions,keepingrate integrity,andcross promotions  Createdadvertisingcampaignsforall radiostationsownedbyM&MBroadcastersand reconnectedwithformerclientstoreturntoadvertisingwithour stations.  DevelopedMarketLaunchesandBrandingCampaigns,topositionclientsinthe marketplace.  Ensuredeachof my clientswere “qualified”withthe properfundingpriortosuch launches Key Accomplishments:  Increased salesby$10K withinfirsttwo monthsof myreturn  Increasedsalesbya consistent12%withinthree months  Collectedpaymentforcampaignsupfrontpriortoairing Waco Tribune Herald 2/2014 to 11/2014 Territory Manager  Responsible forsellingservicestolocal business bydiligentlyprospectingandidentifyingdecision makers.  Developedclientsthroughstrategicgeographicplanningandorganizationanddesignedlay-outsfor paper. Key Accomplishments:  Recognizedas“Rookie MostSales”onfour occasionsforselling“Waco’sBestChoice AwardGuide”  Recognizedthree timesformostsalesin“TV Guide Special Interest”inserts  Responsible forsecuring“BaylorSpecialGuide”inserts M&MBroadcasters 3/2011 to 2/2014 SeniorAccount Manager  SoldB2B forall stationsownedbyM&M Broadcastersand managedover75 on-airaccounts.  Negotiatedannual budgetswithbothlarge andsmall advertisingagencies,aswell aspromotions.  Usedcreativitytoimplementthrough-outtheiradvertisementcampaigns  CreatedBranding,MarketLaunch Campaigns,writingall creativetopositioningmyclientsinthe marketplace withanidentifyingedge overtheircompetitors. Key Accomplishments:  Consultedatthe conceptiononthe formatof 92.9 ShooterFMby targeting the male demographicof 18-34 by focusingthe stationtowardsTexasArtistwhichbecame #1in their targeteddemographicswithinone year  Firstfemale onstaff tosuccessfullysale ESPN of Central Texas  Signedsix businessestoannual contractsexclusivelywithShooterwithin3weeksof launch Lamar Advertising 6/2010 to 3/2011 Account Manager (Waco, Temple,Belton,all Cities,Counties,LamarBoardswere avail)  Maintainand growexistingclientbase coveringall of Central Texasandbeyond  Strategically researchand plannewprospectslocations,inproximitytotheirexits,andwhere “open”boardswere located,orexpiringboardswere sothatyour prospectswouldhave the best placement.Made contactwithclientssixtydayspriortoexpirationforcontractrenewal.  Handledover60 contractedclients,while continuallyaddednew local business  Conducted“eveningrides”toensure all of my client’sboardswithlightswerefully lit.
  3. 3. Key Accomplishments:  New Client- AVA Self Managementandsoldthem28 Billboardsatone time withinthe firsttwo monthsof my employmentat$2,800 a monthper boardfor 24 months.Abbie Sykora  I workedside byside withthe artistanddesignedall the creative foreveryone of myclients-  NewclientIcreatedan entire marketingcampaignforCarnetthatwasextremelysuccessful and throughmy creative Iwas able tosell them16 boardsat $2,800 a monthfor24 monthseach- DeborahMcGregor  New Clientwithmycreative marketingcampaignIwasable tosell the SalvationArmy8 Boardsat $3,200 each for12 months-Christi Harper  NewClientA-1Buffet- Isoldthisclientnotonly5boards,but alsoan extension(whichisanadd-on above the board itself) valuedat$4,000.00 (1x charge) in additionto a 12-monthcontract of $1,500.00 permonthper board. “Lee”  NewClientDr.Rhoden- Isoldhim4 boards at $1,200 each inWaco, Temple,Hillsboro,Belton-David Rhoden Clear Channel Radio 4/1998-6/2010 SeniorAccount Manager  SoldadvertisingformultipleClearChannelStationsthrough B2Bprospecting,reachingthe decision makers,buildingrelationships withgate keepers,all of these were keyinhelpingbuild stronglong termrelationships.  Wrote my owncreative copyfor mylocal clients while managingthe billingandcollectionson accounts.  Negotiatedannual budgetsandpromotionswithbothlarge andsmall advertisingagencies  Maintainedrate integritywhile managingmybillingandcollections.  Usedcreative skillstobuildcrosspromotionstopromote sellingmore thanone station Key Accomplishments:  Co-createdthe conceptwithOutbackSteakhouse foraChristmaspromotionwhichisstillineffect today.I’mproud to say,I was a part of the conceptionwhenitwasan ideabetweenthe ownerof OutbackSteakhouse,myself,Zack,anda handful of men.  I createdan “on-air”cross promotion forSylvanLearningCenterandFox 44 called;“Are youSmarter than a FifthGrader”.This crosspromotionwasdesignedtoshare withanothersalesrep.who handledFox 44, and throughthispromotionwe bothreceivedabuy,andthe on-airpromotionwas verysuccessful. 97.5FMCindySchafer  Re-establishedarelationshipwithTime WarnerCable,andincreasedtheirspendingwithClear Channel to$75,000.00 a year on a local level. Kari Sanders  September11th - within24 hoursof the attack on the twintowers,Iorganizeda candle lightvigil at FloydCaseyStadium,witheverythingwe neededdonatedatnocost to the station.Over3,000 stick candles,wax papercups,paperplates(notburntheirhands),salespeople workedtogether,we had speakersfromeveryReligion,ScottSchaferputtogethermusicforthe event. ShulandaCurrysang the National Anthem. The MayorSpoke. The stadiumwascompletelyfull. ClearChannelmade the frontpage of the Waco Tribune Heraldthe followingmorning.

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