Harvard Business School’s Springfield Nor’easters Case Analysis

1. Harvard
Business
School’s
Springfield
Nor’easters
Case

2. Marketing Research
Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term
Performance
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time
Become a Status Symbol
Markets as Networks: The Dynamics and Implications of Interorganizational Network
Structures
Digital Labor Markets and Global Talent Flows

3. Quantitative Analysis
THE STRATEGY EXECUTION
SERIES
New management tools and techniques are needed to
implement strategy in the 21st century. Rapid innovation,
entrepreneurial competitors, and increasingly demanding
customers have radically altered competitive dynamics.
While many experts have explored strategy design, little has
been written on the execution of strategy. These modules do
just that, using concepts and techniques that have been
rigorously pre-tested in both the classroom and the
boardroom. This series of 15 modules integrates the latest
performance measurement and control techniques with the
new realities of competition, strategy, and organization
design.

4. Impact Evaluation Methods in Public Economics: A
Brief Introduction to Randomized Evaluations and
Comparison with Other Methods
Decision makers in tax administrations, public procurement
offices, and other public agencies design programs
informed by well-founded evidence. This paper provides
an introductory overview of the most frequently used
impact evaluation methods. It is aimed at facilitating
communication and collaboration between practitioners
and academics by introducing key vocabulary and
concepts used in rigorous impact evaluation methods,
starting with randomized controlled trials.

5. Consumer Marketing

6. According to Montgomery, the motivation
for the pilot program was to improve the
consumer reselling experience and to
enhance "diamond equity". Somewhat
paradoxically, consumers typically
received very low prices when they tried to
sell diamonds (5-20% of the priginal retail
price) leaving them reluctant to purchase
diamonds in the future and making them
into ambassadors of ill will.

7. PRICINGSTRATEGY
Mavi, a leading Turkish apparel retailer, had sales of $419
million in 2015, up 20%. Growth rates like these were
becoming routine at Mavi. But, the path to growth was
getting more challenging, and Turkven, Mavi’s private
equity partner, was planning its options after seven years
of investment. There were four growth levers Mavi could
pull, but each involved selecting one growth path while
neglecting another.

8. Selecting the appropriate method for a given
research question is an essential skill for
organizational researchers. High-quality research
involves a good fit between the methods used and
the nature of the contribution to the literature. This
article describes a contingency framework that
relates the state of prior theory and research to the
design of a current research project, paying
particular attention to when to mix qualitative and
quantitative data. Whereas contributions to mature
literatures are best made with quantitative
methods.

9. CEO Art Peck was eliminating his creative
directors for The Gap, Old Navy, and
Banana Republic brands and promoting a
collective creative ecosystem fueled by the
input of big data. Rather than relying on
artistic vision, Peck wanted the company to
use the mining of big data obtained from
Google Analytics and the company’s own
sales and customer databases to select
the next season’s assortment. Peck was
betting that intelligence fueled by big data
could outperform a fashion industry
creative director at predicting the future
fashion trends and tastes of consumers
Marketing Channels

10. Thank You:)