RouteSms Solutions Limited (RSL) is a leading mobile messaging and global SMS hub that was founded in 2004. It has grown significantly over the past 10 years and now covers over 650 networks globally. RSL provides wholesale SMS, SMS hubbing, SMSC solutions, cloud SMSC platforms, voice and IVR solutions, and SMPP platforms to various clients including Skype, Viber, Tata, BSNL, and others. Key features include hosting their own SS7 infrastructure with SMSCs globally, processing over 1.3 billion SMS per month, and connections to over 650 networks worldwide.

1. Global
SMS HUBSince 2004
www.routesms.com
RouteSms Solutions Limited

2. ABOUT
COMPANYRouteSms solution limited (RSL) is
a leading mobile messaging and Global
SMS HUB. It's journey begins way back
in may 2004 and it has reached many
milestones in the past 10 years, in the
field of Mobile Messaging, SMS
HUBBING, Messaging Platform, IVR
Solutions and Mobile Application.
RouteSms solution limited (RSL)
believes in complete enhancement of
the client's expectations, with the latest
wireless technology available.
RouteSms always believes in single-tier-SMSC
connection to give better and faster service to
end users. RSL now covers more than 650+
networks across the globe. With state of Art
Messaging and Routing platform RSL able to
give LCR to its clients.
Key Features:
1. RSL has its own SS7 infrastructure with
hosted SMSC across globe.
2. GSMA Certified Open Connectivity
Solutions Provider.
3. 27 Global Title
4. Processing over 1.3 Billion SMS per month.
5. Covering More than 650+ network
worldwide
6. Some of our Key clients are SKYPE,VIBER,
TATA , BSNL , SBI , Citic Tel, KPN Mobile.
7.More than 150 Distributor worldwide
8.More than 650 Reseller worldwide.
www.routesms.com
info@routesms.com
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www.routesms.com
Milestones Solutions Our Team
Redefining Messaging……..
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Milestones
1. Founded in 2004
2. 2006 Team size increased to 51
3. 2008 Started UK operations
4. 2009 Shifted to New office in Malad Mumbai
with seating capacity of 250 People
5. 2010 Hosted first SMSC with Loop Mobile india
with capacity of 2000 TPS
6. 2011,2012,2013 Exhibited in MWC
7. 2011 Started Canada operations
8. 2011 Hosted UK SMSC
9. 2012 Started India Enterprise Divison
10.2012 Got GSMA open Solution connectivity
provider certification.
11. 2012 team size increased to 150
12. 2012 Fully functional SS7 Infrastructure
launched
13. 2013 Hosted another SMSC in APAC
14. 2014 Process more than 1 Billion SMS in a
month
15. 2014 Interconnected with TATA , Comfone and
Bics as SCCP partner
16.2014 Team size increase to 200+

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Solutions

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www.routesms.com
Wholesale Sms..
Benefits
1. Available as web service for users to send messages
2. 7 dedicated SMSCs hosted worldwide with 27 Global titles
3. Worldwide coverage of 650+ mobile operators
4. LCR based routing system
5. Real Time Statistics, tracking & reporting
6. SMPP/HTTP/SOAP/XML connectivity
7. Total 5000 TPS Platform with 102 Direct operators connection
Reliable & fast interaction with the client becomes increasingly
important in today's business environment, together with the
ever-increasing number of communication channels.
The competitive business environment forces the companies to
achieve this objective in the most cost-effective way. Many
companies need to reach their customers periodically and also
at special occasions for various reasons.
Sending news, warnings or reminders, credit card statements,
bills, promotional advertisements and greeting messages are
just some of the common examples where BulkSms can work
as perfect solutions.
SOLUTIONS

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SMS Hubbing..SOLUTIONS
Benefits:
1. With SMS Hubbing model, an operator looking to increase their international SMS
coverage does not need to manage multiple bi-lateral agreements.
2. Mobile operators can simplify this by connecting to RouteSms HUB.
3. RouteSms Hubbing model reduces complexity for operators, as well the cost for SMS
interworking agreements
4. SIGTRAN ,SS7,SMPP,CMID2 protocol connectivity
5. Postpaid Billing model for Operators and MVNO's
6. Complete Coverage with operator wise pricing
7. Unlimited throughput
8. Complete MIS Reporting for billing and other reports
SMS hubbing is a new structure for the international flow of
SMS between operators, MVNO's reshaping the way that
international mobile inter-operability works by implementing
hubs to intermediate the SMS traffic and to offer a larger
SMS coverage.
RouteSms SMS hubbing enables a broad international SMS
coverage for mobile operators, MVNOs through dedicated
multiple Hosted SMSC worldwide.
Fraudsters and spammers are finding every day new
opportunities for bypassing standard interconnections and
delivering messages to mobile subscribers without any
extensive control.

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SMSC Solutions..SOLUTIONS
RSL SMSC is a highly scalable Store and Forward Platform for
Operators & SMS Aggregators. For better performance, it is
architected to make a First delivery attempt and undelivered
message are stored and retried. The architecture provides high
performance throughput per Server and provides seamless
scalability both vertically and horizantly.
It comes with a flexible framework to enable different functional
modules as per the needs of the mobile Operators. Multiple
services like SMSC, Spam control, Bulk Messaging, etc. can be co-
hosted on the same framework.
Benefits of RSL SMSC :
1. Configurable Validations based on Origination and Destination Parameters
2. SMPP interface Supporting Multiple Sessions
3. Variety of Message Formats
4. Configurable Destination Rules
5. Flexible Message Routing based on configurable Origination / Destination parameters.
6. Error Based Flexible Retry Mechanism.
7. Subscriber Profiling and Personalised Services
8. MNP support
9. Flexible configuration of DSR's
10. Configurable CDRs
11. Application wise Flexible throttling
12. Spam Control Features ( Spoof, Spam and fake check )
13. Traffic Reports and Application Reports
14. Event Tracker and Online Traffic Viewing Tool

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Cloud SMSC..SOLUTIONS
RouteSms SMSC platform supports different approaches to cloud-
based operations, both private and hosted third-party solutions.
RouteSms SMSC includes Virtual SMSC functionality that enables
the hosting of several virtual SMSCs on a single hardware
cluster. The solution even makes it possible to operate a
separate SMSC for an individual enterprise customer if needed.
With a product architecture adapted to the needs of multi-
network operators, functionality can be shared between all virtual
SMSCs with service configuration specific to each market.
Benefits of RSL Cloud SMSC Platform :
1. No installation fee, Charging based on TPS only
2. Seamless integration with operators and aggregators over SMPP
3. Highly scalable redundant platform, providing operational continuity assurances
4. Complete end-to-end interoperability to the mobile carrier's network
5. SMS / MSU count daily reports
6. Route management and filtering options

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Voice Solutions..SOLUTIONS
RSL Voice Portal is a complete end to end service
platform which allows the subscribers to enjoy voice
based value added services. Voice services can be
utilized as both outbound and inbound applications.
Features of Voice and IVR Solutions :
1. Both Inbound and Outbound
2. DTMF Sound Play
3. Advanced Call Transfer
4. Call Record and Voice Mail
5. DB Look up
6. Excel Look up
7. Complex Business Logic Execution
8. Trigger based on Missed Call and SMS
9. Reduced OPEX and Overheads on manual out bound voice calls
10. Optimal utilisation of resources and increase staff productivity
11. Increased customer satisfaction and loyalty
12. Automation and Customised analytics. Detailed MIS

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SMPP Platform..SOLUTIONS
SMS Plus Messaging platform acts an aggregator by receiving
messages from various Users, using the different types of
interfaces supported (SOAP, Desktop, Web Client and HTTP) and
then processes these messages and forwards them to the
destination Routes.
Features of SMS Plus Messaging platform :
1. Euro based routing system.
2. Price assignments of a user are based on a country & operator pair that validates
against the coverage of different routes.
3. Supports multiple routing with multiple vendors.
4. Prefix based routing only for special prefixes.
5. Separated HTTP and SMPP submission.
6. Available as web service for users to send messages.
7. Includes a desktop client for users not only to send messages but to manage they
contacts, groups and distribution lists.
8. Includes a web interface for sending messages, viewing profile, balance and
routing.

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Some of our Key Clients :

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SMPP Platform..SOLUTIONS
SMS Plus Messaging platform acts an aggregator by receiving
messages from various Users, using the different types of
interfaces supported (SOAP, Desktop, Web Client and HTTP) and
then processes these messages and forwards them to the
destination Routes.
Features of SMS Plus Messaging platform :
1. Euro based routing system.
2. Price assignments of a user are based on a country & operator pair that validates
against the coverage of different routes.
3. Supports multiple routing with multiple vendors.
4. Prefix based routing only for special prefixes.
5. Separated HTTP and SMPP submission.
6. Available as web service for users to send messages.
7. Includes a desktop client for users not only to send messages but to manage they
contacts, groups and distribution lists.
8. Includes a web interface for sending messages, viewing profile, balance and
routing.

14. 12
www.routesms.com
OUR TEAM
Sandip Gupta
Managing Director
Rajdip Gupta
Chief Executive Officer
Sandip Gupta is a Chartered Accountant
and a SAP Certified Consultant. He is a
Finance Specialist with over 18 years of
extensive experience in Business Analysis,
SAP Configuration and Software Systems
Consulting. He has worked for many
organizations which includes
PriceWaterhouseCoopers - India and
Covansys (India) Pvt. Ltd. Being a
Chartered Accountant and SAP Certified
Consultant, he brings with him a very
unique combination of domain / functional
knowledge along with the technical skills
needed for providing end-to-end solutions
from inception to reality.
Rajdip Gupta is a Computer Science Graduate from
Mumbai University with over 16 years of industrial
experience in the Software and Telecommunications
domain. Rajdip is among the few early mobile and
telecom enthusiasts, who pioneered in exploration
and implementation of Handled Device application in
late 90's. With an extensive knowledge in software
life cycle and implementation strategy, he brings
with him a set of immense technical and
management skill on board. Prior to co-founding
RouteSms Solutions Limited, he has worked with a
number of renowned multinational organizations in
India and Abroad, which include MBT, AIS-Comp-
USA, Gurukul Online and IBM-UK

15. KEEP IN TOUCH
CONTACT US
13
www.routesms.com
https://www.facebook.com/Routesmssolutionslimited
https://twitter.com/RslSmsEmail : info@routesms.com
India ( Head Office )
RouteSms Solutions Limited
Office No. 401, 4th Floor,
Evershine Mall, Mind Space,
Malad (W), Mumbai - 400 064, India.
Tel : 91-22-4033767691-22-40337676 /
77-99, Fax : 91-22-40337650
India Branches :
Delhi , Hyderabad , Pune , Kolkata
United Kingdom :
RouteSms Solutions Limited
Suite 14, Easylet offices Ltd,
First Floor, Wellesley House,
102 Cranbrook Road Ilford,
IG1 4NH, London, United Kingdom
Email : sales@routesms.com
Canada :
RouteSms Solutions Limited
Unit #403, 760 Sheppard Ave. W,
Toronto, Ontario M3H 2S8, Canada
Tel :1-416-727-46261-416-727-4626 / 4966
Email : sales@routesms.com
United Arab Emirates :
Routesms Solutions FZE
P.O. Box No. 31291,
Al-Jazeera Al-Hamra, RAK, UAE
Email : sales@routesms.com