1. If You Care Strategy Questions
1. Voice (step 4/pt. 5)
How are we speaking to people?
Are we dictating and giving?
How do we react to positive, negative, or neutral tones?
2. Frequency of Activity
How often do we post?
What is the frequency of engagement?
What do we consider important as per Social Media / or are all facets of it
important?
3. Audience Segments (step 4/pt. 5)
Do we gauge group and individual behavior by how they relate to our
topics/posts, or do we guide them on our own, without overtly
monitoring who responds to what?
Should we prioritize audience segments according to a primary Social
Media Network group or should we just focus on privately branded
forums or discussion groups? For example, we can encompass both these
segments on Facebook as well as twitter
Something to consider – Silent Majority, Vocal Minority, and Social
Authority
4. What are the primary goals in the first two months?
Is it tracking our influencers and keeping a detailed history about how
they are interacting with us?
What do we activate (Facebook, Twitter, LinkedIn, Newsletter, Blog)
What do we NOT activate?
Who do we want to interact with the most?
5. Main Objectives
I’ve thought about our main objectives for IF YOU CARE’s Social Media
Strategy. Here’s what I think is the most important. (In No Particular Order)
1. Improve Brand and Product Reputation
2. Improve Brand and Product Awareness

2. 3. Improve Brand and Product Education
4. Improve Public Relations
5. Increase Sales Revenue
Are these objectives on the right track? And what could we add or take off
the list?
6. Who and What are we Monitoring? (Competitors, Newcomers,
Customers, FTC, Natural Food Industry, Sustainable Energy News
Sources, etc.) Step 4