7. Sensation is a Core Motivator
SMS AGAINST GENDER BASED VIOLENCE
http://www.texttochange.org/news/sms-against-gender-based-violence
8. Anticipation is a Core Motivator
CHRISTMAS IN UGANDA AND THE MOBILE REVOLUTION
http://www.texttochange.org/news/christmas-uganda-and-mobile-revolution
9. Social Cohesion is a Core Motivator
USING SMS TO REDUCE MATERNAL MORTALITY
http://www.texttochange.org/news/using-sms-reduce-maternal-mortality
10. In order to perform a target behavior, a person must have the ability to do so.
That seems obvious, of course.
But designers of persuasive experiences sometimes assume people have more
ability than they really do.
Appropriate solutions for the local context
