This Questionnaire Is Designed To Predict Customer Behaviour To Buy A Best Smart Phone Although There Are So Many Companies In The Market

1. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
Assignment #2 Date: 6th Nov 2016
The Questionnaire Is Designed To Predict Customer
Behaviour to Buy a Best Smart Phone Although There Are
So Many Companies in the Market
Subject,
Business Research Methods
Submitted To,
Sir, Usama Bin Iqbal
Submitted By,
Amir Wali Khan
ID: 10093

2. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
Name __________________ Cell:__________________
Area___________________ Gender:________________
1) What isyour Age
2) What isyour qualification
Undergraduate
Bachelor
Masters
Doctor
50 and Above
3) What isyour income group
5000- 10,000
10,000- 20, 0000
20,000-40,0000
50,000 – 60,000
70,000 and Above
10 – 15 Years
16 – 25 Years
26- 38 Years
39 – 50 Years
50 and Above

3. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
4) Do youlike touse Smartphone?If yeswhichmediumyoumostlyprefer. Please rankthe
followingwhere 1isto be givenas mostimportantand5 isto be givenasleastimportant
SAMSUNG_________ ________________
APPLE _______________________
NOKIA___ ________________________
LG _______ __________________
MOTORL __________________________
5) Do youhave any ideaaboutSmartphone?
Yes
No
6) Please rankthe followingSmartphone’swithrespecttoyourawarenessaboutthem
SAMSUNG_________ ________________
APPLE _______________________
NOKIA___ ________________________
LG _______ __________________
MOTORL _________________________
7) How often you used Smartphone?
Everyday
Once in a Week

4. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
Once in a Day
Once in a Month
70,000 and Above
8) Please rankthe followingsmartphoneswithrespecttoyourpreference
SAMSUNG_________ ________________
APPLE _______________________
NOKIA___ ________________________
LG _______ __________________
MOTORL __________________________
9) How would you rate smart phones current market status
Smart phones
+5 +5
+4 +4
+3 +3
+2 +2X
+1 +1
HIGH QUALITY POOR SERVICE
-1 -1
-2 -2
-3 -3
-4X -4

5. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
10) How wouldyourate advertisementstrategyof smartphonesinPakistan
Powerful --:--:--:--:-X-:--:--: Weak
Attractive --:--:--:--:--:-X-:--:--: Unattractive
Modern --:--:--:--:--:--:-X-:Old-fashioned
11) Smart phone isa bettermode forsocializing.Pleasespecifybelow Where 5=StronglyAgree,4=
Agree,3= Not Sure,2= Disagree,1=StronglyDisagree
12 How wouldyourate Smartphone’s Rates?
Probablythe worst -------I-----------------------Probablythe best
13) Howwouldyourate Smart Phone Usage inPakistan?
Probablythe worst -------I-----------------------Probablythe best
10 20 30 40 50 60 70 80 90 100
1 2 3 4 5

6. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
14) WhichSmart phone are you currentlyutilizing?
SAMSUNG
IPHONE
NOKIA
LG
MOTOROLA
15) Do youbelieveadvertisementplayanimportantpillarinsuccesstomaximumsale inPakistan?
Please specifybelowWhere 5=StronglyAgree,4= Agree,3= NotSure,2= Disagree,1= Strongly
Disagree
16) What accordingto you that SmartphoneshighitsmarketinPakistan?
1) Smart Phones:---:---:---:---:---:---:---:S6,Z10 etc
2) Low Rates :---:---:---:---:---:---:---:affordable Rates
3) GoodService :---:---:---:---:---:---:---:goodbatteryService
4) socializing:---:---:---:---:---:---:---: stayconnected
5) Advertisements :---:---:---:---:---:---:---:Boom
6) Modern:---:---:---:---:---:---:---:NewFashioned
1 2 3 4 5

7. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
17) Please rankthe attribute whichmatterthe mostinyour selectedphone
Affordability___________ ________________
Clarity _______________________ _
applications_____________________________
3G.4G etc __ _________________________
Big screens______________________________
18) We are goingto presentyouwith4 pairsof Smart Phones.Foreachpair,please indicate
whichone of the twobrandsof Smart Phone youwouldpreferforpersonal use.
Samsung LG I phone Motorola Nokia
LG
I phone
Motorola
Nokia

8. 2ND
AssignmentofBusinessResearch Methods Amir Wali Khan ID: 10093
19. Please specifyyourdesire qualitiesinaSmart Phone.
Average Responses of Three Segments
Attribute Clifton Garden East Naziabad
1. Applications
2. New fashioned
3. Clarity
4. Price
5. Internet speed
6. 2G.3G.4G
7. Camera result
20) If Smart Phones some applications stopped or banned. Would you use that?
 Yes
 No
 May Be