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No More “Half-Fast”: Improving
US Broadband Download Speed
Georgetown University – 2015 Data Science Capstone
Brittne Nelson PhD, Amgad Sirag, Ernest S.
Approach and Overview
What?
•  Broadband Data Story
•  Research Problem
•  Data Science Pipeline
So What?
•  Data Visualization Story
•  Findings
•  Lessons Learned
Now What?
•  Future Research
•  Conclusions
WHAT?
There were
communities
with no
broadband
access
Every day,
residents and
businesses had
limited or no
access to
resources,
services,
content, new
customers, and
new technology
limiting
opportunities and
community
empowerment
One day, the
US government
created the SBI
to facilitate the
integration of
broadband and
information
technology into
state and local
economies
Because of
that, states
did more to
quickly
expand
broadband to
more areas
Because of
that, the SBI,
decision
makers, and
researchers-
including us-
were able to
assess how
broadband is
being
implemented
across the
US
Until finally,
residents and
businesses
gained more
access to
resources
services,
content, new
customers,
and
technology
that
empowered
and gave
them a
competitive
edge
Data Story
Benefits of Broadband
•  Increased job opportunities
•  Increased employment opportunities due to telework
•  Higher pay
•  Increased economic security
•  Recruitment of job seekers, especially in rural areas
•  Increased access to and quality of healthcare
•  Availability of a wide variety of entertainment
•  Increased participation in everyday economic, social, and community life
•  Improved social connections to existing friends and acquaintances
•  Creation of new relationships based on common interests
•  Improved social integration of minority populations
•  More positive attitudes toward aging
•  Higher levels of perceived social support and connectivity among seniors
•  Lower prices for online purchases
•  Improved variety of items available for purchase
•  Better purchasing decisions based on online information
•  Savings in time and money for online vs. paper-based activities
•  Improved connectivity for social or political action
Sources: Center for Social Inclusion,. (2010). The Promise and Challenge of Community Broadband Models. New York City: Center for
Social Inclusion.
Analytics ASR,. (2014). Final Report: Social and Economic Impacts of the Broadband Technology Opportunities Program. Potomac
Maryland.
Research Problem
•  Does	
  broadband	
  availability	
  and	
  speed	
  make	
  a	
  
state’s	
  economy	
  and	
  it’s	
  residents	
  compe55ve?	
  
•  When	
  will	
  every	
  state	
  reach	
  98%	
  broadband	
  
connec5vity?	
  	
  
•  How	
  are	
  community	
  economic	
  features	
  impac5ng	
  
or	
  related	
  to	
  broadband	
  development?
Hypotheses
•  Broadband	
  speed	
  and	
  accessibility	
  will	
  cluster	
  in	
  
urban	
  areas	
  
•  Areas	
  with	
  more	
  broadband	
  speed	
  will	
  have	
  lower	
  
unemployment,	
  more	
  businesses,	
  and	
  	
  larger	
  
popula5ons	
  	
  
•  Broadband	
  growth	
  is	
  not	
  consistent	
  across	
  all	
  
coun5es	
  
•  Based	
  on	
  past	
  growth,	
  broadband	
  coverage	
  is	
  not	
  
expected	
  to	
  be	
  available	
  in	
  98%	
  of	
  all	
  coun5es	
  in	
  
2016	
  
Data Sources
•  Na5onal	
  Broadband	
  Map	
  Maximum	
  and	
  Minimum	
  Download	
  Speed	
  by	
  
County,	
  June	
  2011-­‐June	
  2014	
  
–  Na5onal	
  Telecommunica5ons	
  and	
  Informa5on	
  Administra5on	
  
hRp://www.broadbandmap.gov/data-­‐download	
  	
  	
  
•  Labor	
  Force	
  Data	
  by	
  County	
  Annual	
  Average,	
  2011-­‐2013	
  
–  U.S.	
  Department	
  of	
  Labor	
  Local	
  Area	
  Unemployment	
  Sta5s5cs	
  
hRp://www.bls.gov/lau/	
  	
  	
  
•  Demographic	
  Popula5on	
  by	
  County,	
  2010	
  
–  U.S	
  Census	
  Bureau	
  
hRp://fac[inder.census.gov/faces/nav/jsf/pages/index.xhtml	
  	
  
•  Total	
  Number	
  of	
  Business	
  Establishments,	
  2011-­‐2012	
  	
  
–  U.S	
  Census	
  Bureau	
  
hRp://fac[inder.census.gov/faces/nav/jsf/pages/index.xhtml	
  	
  
Resources
Data Science Pipeline
Sources: Ojeda, T., Murphy, S., Bengfort, B., & Dasgupta, A. (2014). Practical data science cookbook. Birmingham: Packt Publishing.
SO WHAT?
Switch to Tableau Data Visualization
Hypotheses	
  Results
•  Broadband	
  speed	
  and	
  accessibility	
  will	
  cluster	
  in	
  urban	
  areas	
  
•  “URBAN”	
  TOO	
  DIFFICULT	
  TO	
  DEFINE	
  GIVEN	
  PROJECT	
  TIMELINE,	
  
NOT	
  ANALYZED	
  
•  Areas	
  with	
  higher	
  broadband	
  speed	
  have	
  lower	
  unemployment,	
  
more	
  businesses,	
  and	
  larger	
  popula5ons	
  
•  NOT	
  TRUE	
  	
  
•  Broadband	
  growth	
  is	
  not	
  consistent	
  across	
  all	
  coun5es	
  
•  TRUE	
  
•  Based	
  on	
  past	
  growth,	
  broadband	
  coverage	
  is	
  not	
  expected	
  to	
  be	
  
available	
  in	
  98%	
  of	
  all	
  coun5es	
  in	
  2016	
  	
  
•  NOT	
  ENOUGH	
  DATA	
  TO	
  COMFORTABLY	
  FORECAST	
  
Summary of Findings
•  Iden5fied	
  economic	
  features	
  are	
  mild	
  drivers	
  of	
  
technology	
  implementa5on	
  specifically	
  broadband	
  
speed.	
  
•  Broadband	
  availability	
  makes	
  a	
  state	
  economy	
  and	
  
it’s	
  residents	
  compe55ve.	
  
•  Implemen5ng	
  broadband	
  is	
  not	
  the	
  silver	
  bullet	
  to	
  
community	
  development	
  or	
  economic	
  growth,	
  it	
  
should	
  be	
  incorporated	
  with	
  other	
  economic	
  and	
  
social	
  features.	
  
Lessons Learned
•  Quantity of data is important for forecasting
•  Source of data is important. SBI reports data from
providers which makes it somewhat difficult to
assess
•  Plan a significant amount of time for data
wrangling
•  Master each step of the data science pipeline
before moving on
•  Operationalize more factors to provide a clear
picture of relationships when identifying
hypotheses
NOW WHAT?
Future Research
•  Develop a matched pairs analysis framework that
compares changes in the availability of broadband at the
state level between counties
•  Measure how much of the growth in availability within
these counties occurred due to funding (Grants, Federal
Government, Private Organizations)
•  Examine broadband’s long-term quantitative
extrapolations and impact on social and economics
•  Index and model additional community factors such as
education, adoption, tax rate, etc in order to broadly
define economic impact
Conclusions
•  There is a business case for continued focus on
broadband improvement
•  Broadband improves the overall communities
•  Drives economic development and shared
opportunities
•  Improve quality of life across the United
States
Thank You to the Georgetown University 2015 Data Science Program
Faculty
Benjamin Bengfort
Allen Leis
Sacha Litman
Laura Lorenz
Salil Mehta
Tony Ojeda
(and lady!)
Questions?
ADDENDUM: TABLEAU STORY
BAE Capstone PPT Broadband
BAE Capstone PPT Broadband
BAE Capstone PPT Broadband
BAE Capstone PPT Broadband
BAE Capstone PPT Broadband

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BAE Capstone PPT Broadband

  • 1. No More “Half-Fast”: Improving US Broadband Download Speed Georgetown University – 2015 Data Science Capstone Brittne Nelson PhD, Amgad Sirag, Ernest S.
  • 2. Approach and Overview What? •  Broadband Data Story •  Research Problem •  Data Science Pipeline So What? •  Data Visualization Story •  Findings •  Lessons Learned Now What? •  Future Research •  Conclusions
  • 4. There were communities with no broadband access Every day, residents and businesses had limited or no access to resources, services, content, new customers, and new technology limiting opportunities and community empowerment One day, the US government created the SBI to facilitate the integration of broadband and information technology into state and local economies Because of that, states did more to quickly expand broadband to more areas Because of that, the SBI, decision makers, and researchers- including us- were able to assess how broadband is being implemented across the US Until finally, residents and businesses gained more access to resources services, content, new customers, and technology that empowered and gave them a competitive edge Data Story
  • 5. Benefits of Broadband •  Increased job opportunities •  Increased employment opportunities due to telework •  Higher pay •  Increased economic security •  Recruitment of job seekers, especially in rural areas •  Increased access to and quality of healthcare •  Availability of a wide variety of entertainment •  Increased participation in everyday economic, social, and community life •  Improved social connections to existing friends and acquaintances •  Creation of new relationships based on common interests •  Improved social integration of minority populations •  More positive attitudes toward aging •  Higher levels of perceived social support and connectivity among seniors •  Lower prices for online purchases •  Improved variety of items available for purchase •  Better purchasing decisions based on online information •  Savings in time and money for online vs. paper-based activities •  Improved connectivity for social or political action Sources: Center for Social Inclusion,. (2010). The Promise and Challenge of Community Broadband Models. New York City: Center for Social Inclusion. Analytics ASR,. (2014). Final Report: Social and Economic Impacts of the Broadband Technology Opportunities Program. Potomac Maryland.
  • 6. Research Problem •  Does  broadband  availability  and  speed  make  a   state’s  economy  and  it’s  residents  compe55ve?   •  When  will  every  state  reach  98%  broadband   connec5vity?     •  How  are  community  economic  features  impac5ng   or  related  to  broadband  development?
  • 7. Hypotheses •  Broadband  speed  and  accessibility  will  cluster  in   urban  areas   •  Areas  with  more  broadband  speed  will  have  lower   unemployment,  more  businesses,  and    larger   popula5ons     •  Broadband  growth  is  not  consistent  across  all   coun5es   •  Based  on  past  growth,  broadband  coverage  is  not   expected  to  be  available  in  98%  of  all  coun5es  in   2016  
  • 8. Data Sources •  Na5onal  Broadband  Map  Maximum  and  Minimum  Download  Speed  by   County,  June  2011-­‐June  2014   –  Na5onal  Telecommunica5ons  and  Informa5on  Administra5on   hRp://www.broadbandmap.gov/data-­‐download       •  Labor  Force  Data  by  County  Annual  Average,  2011-­‐2013   –  U.S.  Department  of  Labor  Local  Area  Unemployment  Sta5s5cs   hRp://www.bls.gov/lau/       •  Demographic  Popula5on  by  County,  2010   –  U.S  Census  Bureau   hRp://fac[inder.census.gov/faces/nav/jsf/pages/index.xhtml     •  Total  Number  of  Business  Establishments,  2011-­‐2012     –  U.S  Census  Bureau   hRp://fac[inder.census.gov/faces/nav/jsf/pages/index.xhtml    
  • 10. Data Science Pipeline Sources: Ojeda, T., Murphy, S., Bengfort, B., & Dasgupta, A. (2014). Practical data science cookbook. Birmingham: Packt Publishing.
  • 12. Switch to Tableau Data Visualization
  • 13. Hypotheses  Results •  Broadband  speed  and  accessibility  will  cluster  in  urban  areas   •  “URBAN”  TOO  DIFFICULT  TO  DEFINE  GIVEN  PROJECT  TIMELINE,   NOT  ANALYZED   •  Areas  with  higher  broadband  speed  have  lower  unemployment,   more  businesses,  and  larger  popula5ons   •  NOT  TRUE     •  Broadband  growth  is  not  consistent  across  all  coun5es   •  TRUE   •  Based  on  past  growth,  broadband  coverage  is  not  expected  to  be   available  in  98%  of  all  coun5es  in  2016     •  NOT  ENOUGH  DATA  TO  COMFORTABLY  FORECAST  
  • 14. Summary of Findings •  Iden5fied  economic  features  are  mild  drivers  of   technology  implementa5on  specifically  broadband   speed.   •  Broadband  availability  makes  a  state  economy  and   it’s  residents  compe55ve.   •  Implemen5ng  broadband  is  not  the  silver  bullet  to   community  development  or  economic  growth,  it   should  be  incorporated  with  other  economic  and   social  features.  
  • 15. Lessons Learned •  Quantity of data is important for forecasting •  Source of data is important. SBI reports data from providers which makes it somewhat difficult to assess •  Plan a significant amount of time for data wrangling •  Master each step of the data science pipeline before moving on •  Operationalize more factors to provide a clear picture of relationships when identifying hypotheses
  • 17. Future Research •  Develop a matched pairs analysis framework that compares changes in the availability of broadband at the state level between counties •  Measure how much of the growth in availability within these counties occurred due to funding (Grants, Federal Government, Private Organizations) •  Examine broadband’s long-term quantitative extrapolations and impact on social and economics •  Index and model additional community factors such as education, adoption, tax rate, etc in order to broadly define economic impact
  • 18. Conclusions •  There is a business case for continued focus on broadband improvement •  Broadband improves the overall communities •  Drives economic development and shared opportunities •  Improve quality of life across the United States
  • 19. Thank You to the Georgetown University 2015 Data Science Program Faculty Benjamin Bengfort Allen Leis Sacha Litman Laura Lorenz Salil Mehta Tony Ojeda (and lady!)