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Kick Off Project
Indihome DTH Transvision
26 Agustus 2016
JOURNEY TO THE TOP
Agenda
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 2
Direct to Home Overview1
Perbaikan Proses Bisnis2
Organisasi Synergy Group Transvision3
DTH (Direct To Home)
Measat 3B
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 3
1
2
3
4
5
Value Proposition
Kualitas Tayangan
Terbaik
Pelayanan
Terbaik
Banyak
Keuntungan
• Kualitas gambar super tajam
• Bauran channel terbaik
• HD channel terlengkap
(premium channels)
• Pengalaman berlangganan terbaik
• Instalasi yang baik & berkualitas
• Tagihan & Pembayaran akurat
• Customer service tanggap &
cermat
•Benefit tambahan dari group
•Diskon group
•Promosi yang menarik
Transvision Pay-TV Kualitas Terbaik, Pilihan Keluarga Indonesia
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 4
Premium Packages
©2016 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only
12 months contract, IDR 500,000 penalty for disconnection before 12 months
50
HD
61
SD
39
HD
56
SD
111 Channels 95 Channels 72 Channels
26
HD
46
SD
5
Harga Retail Harga Retail Harga Retail
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 6
Gold+ vs Kompetitor
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 7
Paket dasar Rp 199,000 Rp 169,900 Rp 169,999
Paket tambahan (minipack) Rp - Rp 55,000 Rp 55,000
Channel SD 48 77 103
Channel HD 24 0 21
Duplikasi channel Tdk ada duplikasi duplikasi duplikasi
Channel unik 72 77 82
Biaya dekoder Rp - Rp - Rp 30,000
Biaya PPN Rp - Rp - Rp 25,500
Total Iuran bulanan Rp 199,000 Rp 224,900 Rp 280,499
Selisih Harga dgn Transvision Rp 25,900 Rp 81,499
Transvision Mini Packs
BLOCKBUSTER
Rp. 100.000
/ per bulan
HBO Plex
Rp. 75.000
/ per bulan
FOX SPORTS
Rp. 50.000
/ per bulan
FOX MOVIES PREMIUM
Rp. 25.000
/ per bulan
Ala-carte
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only
• HBO HD
• HBO Hits HD
• HBO Signature HD
• HBO Family HD
• Cinemax HD
• Fox Sports HD
• Fox Sports 2 HD
• Fox Sports 3 HD
• Fox Sports News
• Fox Movies Premium HD
• Celestial Movies
• HBO HD
• Cinemax HD
• Cinema World HD
Order dari
TELKOM
Verifikasi
Pelanggan
Verifikasi
Payment
Dispatch
Order
Instalasi Check In
Perbaikan Proses Bisnis PSB
9
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only
KENDALA AWAL TAHAP PSB
PROSES BISNIS PASANG BARU
- Proses input data sales baru di StarClick
- Proses MC untuk pelanggan eksisting di i-Siska
- Data alamat tidak lengkap (Teknisi kesulitan menemukan alamat)
- Informasi dari Transvision terkait hasil pemasangan DTH
- Proses PS setelah dipasang dan PS di Transvision
PS
TELKOM
APIAPI
Perbaikan Proses Bisnis After Sales
10
©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only
PROSES BISNIS BUKA TUTUP ISOLIR
Rekonsiliasi
data Payment
per bulan
Isolir
Tayangan
Mati
Pelanggan
Komplain
Buka Isolir
API Customer
Payment
API Customer
Payment
PROSES BISNIS FAULT-HANDLING
- Sosialisasi complain gangguan DTH ke no 1500060
- Current : Manual transfer informasi gangguan dari 147
- On progress : Develop automatic transfer informasi gangguan ke CS Transvision
Synergy Coordinator
Relationship
Coordinator
DTH & Internet
Coordinator
Ads Sales
Coordinator
Content
Coordinator
Operational
Coordinator
Synergy Group Organization
©2016 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only
Regional Sales
Manager
Service Ops
Manager
Relationship
Manager
Agung DM Sahidi
Lufthi Halif Agung Trijoko Budi Setyawan Bidharma S Albert Agung
Regional WITEL/Kota
• Support untuk sales training
• Support join sales
• Support sales activity
• Dispatching & control pemasangan
• Memastikan kualitas pemasangan
• Penanganan komplain dan gangguan
• Kontak person Transvision & Koordinasi dengan Sales Telkom
• Memastikan pemasangan
• Koordinasi data Telkom-Transvision
Ratnadi Aurelia Ricca
5_132092002656321541

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5_132092002656321541

  • 1. Kick Off Project Indihome DTH Transvision 26 Agustus 2016 JOURNEY TO THE TOP
  • 2. Agenda ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 2 Direct to Home Overview1 Perbaikan Proses Bisnis2 Organisasi Synergy Group Transvision3
  • 3. DTH (Direct To Home) Measat 3B ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 3 1 2 3 4 5
  • 4. Value Proposition Kualitas Tayangan Terbaik Pelayanan Terbaik Banyak Keuntungan • Kualitas gambar super tajam • Bauran channel terbaik • HD channel terlengkap (premium channels) • Pengalaman berlangganan terbaik • Instalasi yang baik & berkualitas • Tagihan & Pembayaran akurat • Customer service tanggap & cermat •Benefit tambahan dari group •Diskon group •Promosi yang menarik Transvision Pay-TV Kualitas Terbaik, Pilihan Keluarga Indonesia ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 4
  • 5. Premium Packages ©2016 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 12 months contract, IDR 500,000 penalty for disconnection before 12 months 50 HD 61 SD 39 HD 56 SD 111 Channels 95 Channels 72 Channels 26 HD 46 SD 5 Harga Retail Harga Retail Harga Retail
  • 6. ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 6
  • 7. Gold+ vs Kompetitor ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only 7 Paket dasar Rp 199,000 Rp 169,900 Rp 169,999 Paket tambahan (minipack) Rp - Rp 55,000 Rp 55,000 Channel SD 48 77 103 Channel HD 24 0 21 Duplikasi channel Tdk ada duplikasi duplikasi duplikasi Channel unik 72 77 82 Biaya dekoder Rp - Rp - Rp 30,000 Biaya PPN Rp - Rp - Rp 25,500 Total Iuran bulanan Rp 199,000 Rp 224,900 Rp 280,499 Selisih Harga dgn Transvision Rp 25,900 Rp 81,499
  • 8. Transvision Mini Packs BLOCKBUSTER Rp. 100.000 / per bulan HBO Plex Rp. 75.000 / per bulan FOX SPORTS Rp. 50.000 / per bulan FOX MOVIES PREMIUM Rp. 25.000 / per bulan Ala-carte ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only • HBO HD • HBO Hits HD • HBO Signature HD • HBO Family HD • Cinemax HD • Fox Sports HD • Fox Sports 2 HD • Fox Sports 3 HD • Fox Sports News • Fox Movies Premium HD • Celestial Movies • HBO HD • Cinemax HD • Cinema World HD
  • 9. Order dari TELKOM Verifikasi Pelanggan Verifikasi Payment Dispatch Order Instalasi Check In Perbaikan Proses Bisnis PSB 9 ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only KENDALA AWAL TAHAP PSB PROSES BISNIS PASANG BARU - Proses input data sales baru di StarClick - Proses MC untuk pelanggan eksisting di i-Siska - Data alamat tidak lengkap (Teknisi kesulitan menemukan alamat) - Informasi dari Transvision terkait hasil pemasangan DTH - Proses PS setelah dipasang dan PS di Transvision PS TELKOM APIAPI
  • 10. Perbaikan Proses Bisnis After Sales 10 ©2015 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only PROSES BISNIS BUKA TUTUP ISOLIR Rekonsiliasi data Payment per bulan Isolir Tayangan Mati Pelanggan Komplain Buka Isolir API Customer Payment API Customer Payment PROSES BISNIS FAULT-HANDLING - Sosialisasi complain gangguan DTH ke no 1500060 - Current : Manual transfer informasi gangguan dari 147 - On progress : Develop automatic transfer informasi gangguan ke CS Transvision
  • 11. Synergy Coordinator Relationship Coordinator DTH & Internet Coordinator Ads Sales Coordinator Content Coordinator Operational Coordinator Synergy Group Organization ©2016 PT Indonusa Telemedia - Confidential & Proprietary, for internal use only Regional Sales Manager Service Ops Manager Relationship Manager Agung DM Sahidi Lufthi Halif Agung Trijoko Budi Setyawan Bidharma S Albert Agung Regional WITEL/Kota • Support untuk sales training • Support join sales • Support sales activity • Dispatching & control pemasangan • Memastikan kualitas pemasangan • Penanganan komplain dan gangguan • Kontak person Transvision & Koordinasi dengan Sales Telkom • Memastikan pemasangan • Koordinasi data Telkom-Transvision Ratnadi Aurelia Ricca