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2015 REPORT
A PROGRAM OF THE BIOCOM INSTITUTE
Our MISSION is to ENGAGE and encourage kids in science and engineering
and work with parents and teachers to INSPIRE today’s students to become
tomorrow’s science, technology, engineering, and math (STEM) INNOVATORS
“Through programs like the
S a n D i e g o F e s t i v a l
of Science & Engineering
we can inspire tomorrow’s
leaders to pursue educational
opportunities that will further
San Diego’s legacy of
innovation, grow our economy,
and ultimately, create products
that change the world.”
Jay Flatley, CEO Illumina
ABOUT THE FESTIVAL
“The future is increasingly shaped
by advances in science and
engineering. The San Diego Festival
of Science and Engineering provides
kids from diverse economic
backgrounds with an experience
which sparks their dreams of a
career in science or technology.
Those aspirations carry them through
college and into a successful career
that changes their life.”
Charles Bergan, VP of Engineering
Qualcomm Research
VALUES
PASSION
A D V O C A C Yfor investment in STEM education
as the most effective way to build
an INNNOVATIVE WORKFORCE
C O M M U N I T Y G RO W T H
LEAD BY EXAMPLE
SPARKa sustained interest in science, technology, ENGINEERING and MATH
for showing students that SCIENCE and
TECHNOLOGY is in everything we do
“What fascinates me about the
San Diego Festival of Science &
Engineering is the engagement
level of kids of all ages, backgrounds,
and ethnicities. San Diego is
fortunate to have the Festival and
will reap the benefits of the
sparks it generates in our
students to pursue careers in
STEM well into the future”
Liisa Bozinovic, Executive Director
Biocom Institute
2 0 1 5 H I GH L I GH TS
STEM FOR ALL
INCREASED OUTREACH
COMMUNITY ENHANCEMENT
The Festival unites 45 SPONSORS, 8 FOUNDATIONS
and 105 COMMUNITY PARTNERS
for a celebration of STEM in Southern California
90% of Festival Week Events
are FREE, including EXPO Day,
which welcomed 24,000+ to
PETCO Park to experience over
1 3 0 hands-on, interactive exhibits!
Festival week engagement
increased by 10k
50K 100K0K
7 5 k i n 2 0 1 5
6 5 k i n 2 0 1 4
74%
of attendees are spending
up to $50/person on LOCAL food
and retail while attending EXPO Day
74%
ECONOMIC IMPACT
EXPO
DAY
75,000
47
ATTENDEES
EVENTS
85
LEARNING
EXPERIENCES
F E S T I VA L W E E K I M PA CT
Festival Week provides a platform for community and industry leaders to unite
as one, highlights the opportunities in the growing field of STEM,and provides
the reach for all students to know their own potential to be the next innovator!
E N G A G I N G
T H E S A N D I E G O
C O M M U N I T Y
65%of attendees gained an
increased awareness
of the STEM schools, museums, companies
&/or research institutions in San Diego
= Event Location(s)
85%
of San Diego
communities
represented
69%ofSanDiegoCounty
schooldistrictsrepresented
30%
28%
27%
7%
2%
Caucasian
Hispanic
Asian
African
American
Native
Hawaiian
2015 Expo Day attendees networked with a
STEM PROFESSIONAL
EXPO DAY
DIVERSITY
61% 39%
61% OF EXPO DAY
ATTENDEES WERE FEMALE
GIRLS CAN “SCIENCE” TOO!
5out of4
24,000 ATTENDEES
K - 1 2 E N GA G E M E N T
Title 1 Schools Served:
Percent of
Students receiving
free or reduced
lunch:
87%
Percent of ESLA
Students:
36%
WE LOVE STEM
FUNDING EXPERIENTIAL STEM-RELATED FIELD TRIPS AND CLASSROOM PROJECTS
$25k
Sponsor Donations
35
Field Trips and
Classroom Projects
2,500
Future Innovators
Inspired
21
= Geographic
location(s) of
schools served
F R O M T H E K - 1 2
STUDENTS WE SERVE
THANK YOU
BRIGHT IDEA SOCIETY
STUDENTS BRING THEIR BRIGHT IDEA TO FRUITION AT THEIR OWN BOOTH AT EXPO DAY,
RECEIVE MEDIA SPOTLIGHT, AND A SPECIAL RECOGNITION FROM THE SAN DIEGO CITY COUNCIL
Geekos
GREEN ELEMENTARY
“High Chance of
Small Showers”
TWIN PEAKS MIDDLE
“STEM Challenge”
Science Matters
HIGH TECH HIGH
“Cyanotypes”
STEM DESIGN CONTEST
ADDING THE A IN STEAM AND INSPIRING CREATIVITY; OVER 200 STUDENTS SUBMITTED
THEIR ART TO BE USED ON OUR 2015 MERCHANDISE AND PROMOTIONAL MATERIALS
BRIDGING CONNECTIONS BETWEEN INDUSTRY PROFESSIONALS AND K-12
CLASSROOMS TO INSPIRE STUDENTS TO PURSUE STEM CAREERS
INSPIRE, IGNITE, INNOVATE
S AV E T H E D AT E
M A R C H 5 - 1 3
2 0 1 6*Expo Day will kick off the Festival March 5th
WWW.LOVESTEMSD.ORG
L E AV I N G A FO OT P R I N T
MEDIA
PLACEMENTS
151 10.8M
AUDIENCE
REACH
$381K
ESTIMATED
PUBLICITY VALUE
#loveSTEMsd15 REACHED 2 1 2 , 6 9 7
W E A R E S O C I A L !
LIKES
3.5K 4K
FOLLOWERS
L O V E S T E M S D . O R G
120K
PAGEVIEWS
5 0 K
SITE VISITS
6 0 %
INCREASEINVIEWS
MARKETING & PR VALUE
THANK YOU COLLABORATORS
Air Group One, Commemorative Air Force - American Association for
Laboratory Animal Science San Diego Chapter - American Chemical
Society San Diego Chapter - Association for Women in Science San Diego
Balboa Park Conservancy - Biofuels Action and Awareness Network
Biomedical Engineering Society - Birch Aquarium at Scripps Institution
of Oceanography - Boys & Girls Clubs of Greater San Diego
California Baptist University - California Space Grant Consortium
California State University San Marcos - California Virtual Academies
Caltech - Castle Park High School - CCI Solar - Center for Research in
MathematicsandScienceEducation-CenterforSelectiveC-HFunctionalization
Center For Sensorimotor Neural Engineering at SDSU - Circle Painting
City of San Diego Environmental Services Department -City of San Diego
Public Utilities Department - Coleman Tech Charter High School
e2 Young Engineers - EcoVivarium - Elementary Institute of Science
EngineeringEncounters-EscondidoPoliceDepartment-FeasterCharterSchool
FrancisParkerHighSchool-GirlScoutsSanDiego-GreenElementarySchool
Greater San Diego Science & Engineering Fair - High Tech High
International - High Tech Middle Media Arts - I Love A Clean San Diego
ILUS Art - Legoland - Leidos - Living Coast Discovery Center
Mad Science of San Diego - Magnolia Science Academy San Diego
Malashock Dance - MiraCosta College - Ms. Smarty Plants - Music Notes
NASA Jet Propulsion Laboratory - National Marine Mammall Foundation
National Marine Mammal Foundation - National University
NDIA San Diego Chapter - Optics Institute of Southern California
OPT Telescopes - Poway Unified School District - Project Cornerstone, Inc.
Project Lead The Way - Project Wildlife -Reuben H. Fleet Science Center
Salk Institute for Biological Studies - San Diego Air & Space Museum
San Diego Center for Sustainable Energy - San Diego Children's Discovery
Museum - San Diego Coastkeeper - San Diego Futures Foundation
San Diego Industrial Hygiene Association - San Diego Junior Theatre
SanDiegoMesaCollege-SanDiegoMiramarCollege-SanDiegoModelRailroad
Museum - San Diego Natural History Museum - San Diego Science Alliance
San Diego State University - Scripps Institution of Oceanography
SD Archaeological Society - SDSU Mechatronics - Society of Asian
Scientists and Engineers - Society of Hispanic Professional Engineers
San Diego Chapter - Society of Women Engineers San Diego Chapter
SolanaBeachSchoolDistrict-SouthernCaliforniaChapter of the Society of
Toxicology - SPAWAR Systems Center Pacific - Taylor Guitars
The 1 to 1 Movement - The Classical Academies - The League of
Extraordinary Scientists & Engineers - The Learning Choice Academy
The New Children's Museum - The San Diego River Park Foundation
The Scintillon Institute - Tijuana Estuary - Twin Peaks Middle School
U.S. Naval Academy - UCSD Bioengineering Graduate Society
UCSDBioinformaticsandSystemsBiology-UCJacobsGraduateStudentCouncil
UCSD Neuroscience Outreach Program - UCSD Physics Department
UCSD/RCSB Protein Data Bank - UCSD Skaggs School of Pharmacy and
Pharmaceutical Sciences - USD ACS Chemistry Club - USS Midway Museum
Washington Elementary STEAM Magnet - Water Conservation Garden
T H A N K YO U
2015 SPONSORS
Gold Sponsors
Bank of America - Mission Federal Credit Union - Northrop Grumman - Pfizer, Inc.- Sequenom
Ardea Biosciences - AT&T - Cox Cares Foundation - D&K Engineering - EMD Millipore
General Atomics - International Bridge Technologies, Inc - Kaiser Permanente - LEGOLAND California
Point Loma Nazarene University - Raytheon - San Diego National Defense Industry Association - STEM Jobs
American Elements - Canale Communications - PromoShop - San Diego Financial Literacy Center
Thermo Fisher Scientific - UTC Aerospace Systems - Vertex
PRESENTED BY:
Silver Sponsors
KryptonSponsors
Titanium Sponsors
WeLoveSTEMSponsors
CopperSponsors
Ackerman Foundation - County of San Diego - Cubic Corporation - Cymer
Ferring Pharmaceuticals - Scatena Daniels Communications - Think Blue San Diego
Thermo Fisher Scientific - UTC Aerospace Systems - Vertex

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2015_Annual_Report

  • 1. 2015 REPORT A PROGRAM OF THE BIOCOM INSTITUTE
  • 2. Our MISSION is to ENGAGE and encourage kids in science and engineering and work with parents and teachers to INSPIRE today’s students to become tomorrow’s science, technology, engineering, and math (STEM) INNOVATORS “Through programs like the S a n D i e g o F e s t i v a l of Science & Engineering we can inspire tomorrow’s leaders to pursue educational opportunities that will further San Diego’s legacy of innovation, grow our economy, and ultimately, create products that change the world.” Jay Flatley, CEO Illumina ABOUT THE FESTIVAL “The future is increasingly shaped by advances in science and engineering. The San Diego Festival of Science and Engineering provides kids from diverse economic backgrounds with an experience which sparks their dreams of a career in science or technology. Those aspirations carry them through college and into a successful career that changes their life.” Charles Bergan, VP of Engineering Qualcomm Research VALUES PASSION A D V O C A C Yfor investment in STEM education as the most effective way to build an INNNOVATIVE WORKFORCE C O M M U N I T Y G RO W T H LEAD BY EXAMPLE SPARKa sustained interest in science, technology, ENGINEERING and MATH for showing students that SCIENCE and TECHNOLOGY is in everything we do “What fascinates me about the San Diego Festival of Science & Engineering is the engagement level of kids of all ages, backgrounds, and ethnicities. San Diego is fortunate to have the Festival and will reap the benefits of the sparks it generates in our students to pursue careers in STEM well into the future” Liisa Bozinovic, Executive Director Biocom Institute
  • 3. 2 0 1 5 H I GH L I GH TS STEM FOR ALL INCREASED OUTREACH COMMUNITY ENHANCEMENT The Festival unites 45 SPONSORS, 8 FOUNDATIONS and 105 COMMUNITY PARTNERS for a celebration of STEM in Southern California 90% of Festival Week Events are FREE, including EXPO Day, which welcomed 24,000+ to PETCO Park to experience over 1 3 0 hands-on, interactive exhibits! Festival week engagement increased by 10k 50K 100K0K 7 5 k i n 2 0 1 5 6 5 k i n 2 0 1 4 74% of attendees are spending up to $50/person on LOCAL food and retail while attending EXPO Day 74% ECONOMIC IMPACT
  • 4. EXPO DAY 75,000 47 ATTENDEES EVENTS 85 LEARNING EXPERIENCES F E S T I VA L W E E K I M PA CT Festival Week provides a platform for community and industry leaders to unite as one, highlights the opportunities in the growing field of STEM,and provides the reach for all students to know their own potential to be the next innovator! E N G A G I N G T H E S A N D I E G O C O M M U N I T Y 65%of attendees gained an increased awareness of the STEM schools, museums, companies &/or research institutions in San Diego = Event Location(s)
  • 5. 85% of San Diego communities represented 69%ofSanDiegoCounty schooldistrictsrepresented 30% 28% 27% 7% 2% Caucasian Hispanic Asian African American Native Hawaiian 2015 Expo Day attendees networked with a STEM PROFESSIONAL EXPO DAY DIVERSITY 61% 39% 61% OF EXPO DAY ATTENDEES WERE FEMALE GIRLS CAN “SCIENCE” TOO! 5out of4 24,000 ATTENDEES
  • 6. K - 1 2 E N GA G E M E N T Title 1 Schools Served: Percent of Students receiving free or reduced lunch: 87% Percent of ESLA Students: 36% WE LOVE STEM FUNDING EXPERIENTIAL STEM-RELATED FIELD TRIPS AND CLASSROOM PROJECTS $25k Sponsor Donations 35 Field Trips and Classroom Projects 2,500 Future Innovators Inspired 21 = Geographic location(s) of schools served
  • 7. F R O M T H E K - 1 2 STUDENTS WE SERVE THANK YOU
  • 8. BRIGHT IDEA SOCIETY STUDENTS BRING THEIR BRIGHT IDEA TO FRUITION AT THEIR OWN BOOTH AT EXPO DAY, RECEIVE MEDIA SPOTLIGHT, AND A SPECIAL RECOGNITION FROM THE SAN DIEGO CITY COUNCIL Geekos GREEN ELEMENTARY “High Chance of Small Showers” TWIN PEAKS MIDDLE “STEM Challenge” Science Matters HIGH TECH HIGH “Cyanotypes” STEM DESIGN CONTEST ADDING THE A IN STEAM AND INSPIRING CREATIVITY; OVER 200 STUDENTS SUBMITTED THEIR ART TO BE USED ON OUR 2015 MERCHANDISE AND PROMOTIONAL MATERIALS
  • 9. BRIDGING CONNECTIONS BETWEEN INDUSTRY PROFESSIONALS AND K-12 CLASSROOMS TO INSPIRE STUDENTS TO PURSUE STEM CAREERS INSPIRE, IGNITE, INNOVATE S AV E T H E D AT E M A R C H 5 - 1 3 2 0 1 6*Expo Day will kick off the Festival March 5th WWW.LOVESTEMSD.ORG
  • 10. L E AV I N G A FO OT P R I N T MEDIA PLACEMENTS 151 10.8M AUDIENCE REACH $381K ESTIMATED PUBLICITY VALUE #loveSTEMsd15 REACHED 2 1 2 , 6 9 7 W E A R E S O C I A L ! LIKES 3.5K 4K FOLLOWERS L O V E S T E M S D . O R G 120K PAGEVIEWS 5 0 K SITE VISITS 6 0 % INCREASEINVIEWS MARKETING & PR VALUE
  • 11. THANK YOU COLLABORATORS Air Group One, Commemorative Air Force - American Association for Laboratory Animal Science San Diego Chapter - American Chemical Society San Diego Chapter - Association for Women in Science San Diego Balboa Park Conservancy - Biofuels Action and Awareness Network Biomedical Engineering Society - Birch Aquarium at Scripps Institution of Oceanography - Boys & Girls Clubs of Greater San Diego California Baptist University - California Space Grant Consortium California State University San Marcos - California Virtual Academies Caltech - Castle Park High School - CCI Solar - Center for Research in MathematicsandScienceEducation-CenterforSelectiveC-HFunctionalization Center For Sensorimotor Neural Engineering at SDSU - Circle Painting City of San Diego Environmental Services Department -City of San Diego Public Utilities Department - Coleman Tech Charter High School e2 Young Engineers - EcoVivarium - Elementary Institute of Science EngineeringEncounters-EscondidoPoliceDepartment-FeasterCharterSchool FrancisParkerHighSchool-GirlScoutsSanDiego-GreenElementarySchool Greater San Diego Science & Engineering Fair - High Tech High International - High Tech Middle Media Arts - I Love A Clean San Diego ILUS Art - Legoland - Leidos - Living Coast Discovery Center Mad Science of San Diego - Magnolia Science Academy San Diego Malashock Dance - MiraCosta College - Ms. Smarty Plants - Music Notes NASA Jet Propulsion Laboratory - National Marine Mammall Foundation National Marine Mammal Foundation - National University NDIA San Diego Chapter - Optics Institute of Southern California OPT Telescopes - Poway Unified School District - Project Cornerstone, Inc. Project Lead The Way - Project Wildlife -Reuben H. Fleet Science Center Salk Institute for Biological Studies - San Diego Air & Space Museum San Diego Center for Sustainable Energy - San Diego Children's Discovery Museum - San Diego Coastkeeper - San Diego Futures Foundation San Diego Industrial Hygiene Association - San Diego Junior Theatre SanDiegoMesaCollege-SanDiegoMiramarCollege-SanDiegoModelRailroad Museum - San Diego Natural History Museum - San Diego Science Alliance San Diego State University - Scripps Institution of Oceanography SD Archaeological Society - SDSU Mechatronics - Society of Asian Scientists and Engineers - Society of Hispanic Professional Engineers San Diego Chapter - Society of Women Engineers San Diego Chapter SolanaBeachSchoolDistrict-SouthernCaliforniaChapter of the Society of Toxicology - SPAWAR Systems Center Pacific - Taylor Guitars The 1 to 1 Movement - The Classical Academies - The League of Extraordinary Scientists & Engineers - The Learning Choice Academy The New Children's Museum - The San Diego River Park Foundation The Scintillon Institute - Tijuana Estuary - Twin Peaks Middle School U.S. Naval Academy - UCSD Bioengineering Graduate Society UCSDBioinformaticsandSystemsBiology-UCJacobsGraduateStudentCouncil UCSD Neuroscience Outreach Program - UCSD Physics Department UCSD/RCSB Protein Data Bank - UCSD Skaggs School of Pharmacy and Pharmaceutical Sciences - USD ACS Chemistry Club - USS Midway Museum Washington Elementary STEAM Magnet - Water Conservation Garden
  • 12. T H A N K YO U 2015 SPONSORS Gold Sponsors Bank of America - Mission Federal Credit Union - Northrop Grumman - Pfizer, Inc.- Sequenom Ardea Biosciences - AT&T - Cox Cares Foundation - D&K Engineering - EMD Millipore General Atomics - International Bridge Technologies, Inc - Kaiser Permanente - LEGOLAND California Point Loma Nazarene University - Raytheon - San Diego National Defense Industry Association - STEM Jobs American Elements - Canale Communications - PromoShop - San Diego Financial Literacy Center Thermo Fisher Scientific - UTC Aerospace Systems - Vertex PRESENTED BY: Silver Sponsors KryptonSponsors Titanium Sponsors WeLoveSTEMSponsors CopperSponsors Ackerman Foundation - County of San Diego - Cubic Corporation - Cymer Ferring Pharmaceuticals - Scatena Daniels Communications - Think Blue San Diego Thermo Fisher Scientific - UTC Aerospace Systems - Vertex