1. User Experience (UX) Design in Software Product Development How to Create Exceptional Product Value www.altexsoft.com 2. The Big Question Have you ever left a website frustrated, not being able to find what you needed? Are you already familiar with examples of poor user experience? You most likely are. But once it’s you who decides to build your own product. With an outstanding user experience, clearly. How do you do that? 3. The Answer Establish a proper UX design process. 4. “UX is a lot more than buttons and wireframes. The stuff that seems obvious is only the tip of the iceberg, and the stuff that matters most is completely invisible." JOEL MARSH, A WELL-KNOWN O’REILLY AUTHOR AND PROFESSIONAL DESIGNER 5. Here Is How The Typical Approach to UX Design Looks Like: 1. Discovery 2. Analysis/ Research 3. Prototyping 4. Testing & Improvements 6. Let’s Get Down to Details 7. Discovery What’s going on: The customer shares the high-level requirements and business goals with the team Who’s involved: Customer, sales representative, business analytic (BA), UX designer What to expect: Documented basic functional and business requirements 8. Analysis/ Research What’s going on: BA and UX expert analyze the requirements, define the target audience and user personas, conduct market and competitors research to make sure future product is viable and competitive Who’s involved: BA, UX designer What to expect: Information architecture and basic interface structure for the product 9. Prototyping What’s going on: Based on the gathered and approved information, the UX experts build basic wireframes for your product Who’s involved: UX designer, software engineers and UI designers (for occasional consulting), BA What to expect: Product wireframes (prototypes) - visual representation of the software functionality. At the same time, BA writes the functional specifications for the product. 10. Testing & Improvements What’s going on: The experts conduct preliminary usability testing and enhance the prototypes based on the user feedback. Who’s involved: UX designer, user focus groups What to expect: Polished wireframes that meet the user requirements and industry standards - ready to be turned into UI designs 11. Maintaining and Evolving the Product After Launch 12. What can you do after the product hits the market? Easy! Make your valuable business data work through: • Testing (A/B testing or split testing, which employs several options of the same page or interface element in order to find out which one performs best) • UX Analysis • Interface Audits • Conversion Rate Optimization (CRO) 13. So Why Invest in UX Design? 14. Better UX = Increased conversion and revenue ... 19. See more insights (https://www.altexsoft.com/blog/?utm_source=Slideshare&utm_medium=Social) Email: sales@altexsoft.com Contact number: +1 (877) 777-9097 Website: www.altexsoft.com

1. UX DESIGN IN
SOFTWARE PRODUCT
DEVELOPMENT
H O W T O C R E A T E E X C E P T I O N A L
P R O D U C T V A L U E
W W W . A L T E X S O F T . C O M

2. THE BIG
QUESTION
Have you ever left a website frustrated, not being able to find
what you needed? Are you already familiar with examples of
poor user experience? You most likely are. But once it’s you
who decides to build your own product. With an outstanding
user experience, clearly. How do you do that?

3. THE
ANSWER
Establish a proper UX design
process.

4. "UX is a lot more than buttons and
wireframes. The stuff that seems
obvious is only the tip of the iceberg,
and the stuff that matters most is
completely invisible."
J O E L M A R S H , A W E L L - K N O W N
O ’ R E I L L Y A U T H O R A N D
P R O F E S S I O N A L D E S I G N E R

5. HERE IS HOW
THE TYPICAL
APPROACH TO
UX DESIGN
LOOKS LIKE:
1. Discovery
2. Analysis/ Research
3. Prototyping
4. Testing & Improvements

6. LET'S GET DOWN
TO DETAILS

7. What’s going on: The customer shares the high-level
requirements and business goals with the team
Who’s involved: Customer, sales representative,
business analytic (BA), UX designer
What to expect: Documented basic functional and
business requirements
DISCOVERY
1.

8. What’s going on: BA and UX expert analyze the
requirements, define the target audience and user
personas, conduct market and competitors research
to make sure future product is viable and competitive
Who’s involved: BA, UX designer
What to expect: Information architecture and basic
interface structure for the product
ANALYSIS/
RESEARCH
2.

9. What’s going on: Based on the gathered and
approved information, the UX experts build basic
wireframes for your product
Who’s involved: UX designer, software engineers and
UI designers (for occasional consulting), BA
What to expect: Product wireframes (prototypes) -
a visual representation of the software functionality.
At the same time, BA writes the functional
specifications for the product.
PROTOTYPING
3.

10. What’s going on: The experts conduct preliminary
usability testing and enhance the prototypes based on
the user feedback
Who’s involved: UX designer, user focus groups
What to expect: Polished wireframes that meet the
user requirements and industry standards - ready to
be turned into UI designs
TESTING &
IMPROVEMENTS
4.

11. MAINTAINING
AND
EVOLVING
THE PRODUCT
AFTER
LAUNCH

12. WHAT CAN YOU DO
AFTER THE PRODUCT
HITS THE MARKET?
Testing (A/B testing or split testing, which employs
several options of the same page or interface element in
order to find out which one performs best)
UX Analysis
Interface Audits
Conversion Rate Optimization (CRO)
EASY! MAKE YOUR VALUABLE BUSINESS
DATA WORK THROUGH:

13. SO WHY
INVEST IN UX
DESIGN?

14. BETTER UX = INCREASED
CONVERSION & REVENUE
94%
According to the Customer
Experience Optimization Report by
eConsultancy.com, 94 percent of
respondents have seen higher
conversion rates as a result of
their commitment to customer
experience.

15. BETTER UX = LOWER
DEVELOPMENT &
OWNERSHIP COSTS
$100
In his bestselling book “Software
Engineering: A Practitioner’s Approach”,
Robert Pressman describes a
situation when a proper UX process
can help you save money in the long
run. He states, that if an issue costs
$1 to be solved at the design stage, it
would cost $10 to be solved during
the development and $100 – after the
product’s release.

16. BETTER UX = INCREASED
USER RETENTION &
BRAND LOYALTY
62%
The numbers don’t lie: The study finds
that 23 percent of users uninstall an
app after only one use. Furthermore,
an impressive 62 percent will use it
less than 11 times. While UX might
not be the only problem that pushes
your users away, it is one of the
things you can and should fix.

17. BETTER UX = HIGHER
EFFICIENCY WITH LESS
SUPPORT
90%
This is especially true for enterprise
products and corporate applications.
Simple and easy to use tools require
less training, minimize the risk of
error, and improve the efficiency of
your business operations. In case of
McAfee Inc., the company was able to
cut the support effort (and the
corresponding cost) by 90 percent,
simply by providing a clear and user-
oriented design.

18. FINAL
THOUGHTS
Proper UX design has a major impact on
the business ROI and plays a significant
role in the software product
development process in general,
contributing to the creation of a more
consistent, relevant and overall higher
quality software product.

19. sales@altexsoft.com
E M A I L C O N T A C T N U M B E R
+1 (877) 777-9097
W E B S I T E
www.altexsoft.com
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