1. Things to Know About Email Marketing
Now a days Marketers are so buzy, So they haven't
time to choose the best email service Providers
so read the basic guidelines for marketers.

2. Things to Know About Email
Marketing
Presentation should be very attractive, Some times
your newsletter performance depend on how it is
presented to your audience. The user's must be
feeling good and positive to view it.

3. Things to Know About Email Marketing
The email should have an unsubscribe button, to using
this button reader can easily do unsubscribe. The Spam
button brings some fuzzy functionality. Automatic
unsubscribe so many users hit the Spam button as an
alternative to unsubscribing.

4. Things to Know About Email
Marketing
The mails should be double opt-in This is okay in some circumstances, but
this decision should be left up to the company. One difficulty in
implementing opt-in mailing lists is that many means of gathering user
email addresses remain susceptible to forgery. For instance, if a company
puts up a Web form to allow users to subscribe to a mailing list about its
products, a malicious person can enter other people's email addresses —
to harass them, or to make the company appear to be Spamming.

5. Things to Know About Email
Marketing
Always use targeted marketing so it's much easier
to increase your business and your conversion rate
would be also double.

6. Things to Know About Email
Marketing
You should use two IPs – one for marketing and another for transactional
emails. So what is transactional email? Coming from a Mail Chimp state of
mind, you might simply think of it as “anything that isn’t bulk“. Basically, it
is email sent to an individual based on some action. It could be.
1. an action they took directly
2. an action they were the target of or,
3. perhaps even inaction on their part

7. Things to Know About Email Marketing
The marketer should have flexibility to choose which email engine
or browser they want to use to view your email Server-based
systems similar to the earlier mainframe systems were developed.
Again these systems initially allowed communication only between
users logged into the same server infrastructure.& Web browser.

8. Things to Know About Email
Marketing
Give freedom to recipients to forward a link to friends,click link
within your email, or in social networking sites It is difficult to see
how third-party lists can be compiled and used legitimately except
where the individual subscriber expressly invites (solicits)
marketing by electronic mail.

9. Things to Know About Email Marketing
Every details of your newsletter must be double checked for
accuracy, so you can avoid embarrassing mistakes. Make sure
these seven embarrassing mistakes don’t find their way into your
email.
1.Correct Names
2.Appropriate Email Address
3.Typos
4.All Caps
5.Slang
6.Emoticons
7. Grammar

10. Things to Know About Email Marketing
● email Security is a big issue. The easy answer is to go into the Advanced settings
of the email account and make sure Accept All Certificates is checked. If that isn’t
checked, check it and try again. If it is checked and it’s still not working, try the
following:
● Make sure your Android platform is fully up to date. If it isn’t, update and try
again.
● Once you get to the point where the setup has connected to the server (but
giving you the warning), you should be able to unchecked the Verify Certificate
section in your incoming and outgoing settings.

11. For More Information
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