Allie Johns MSc

Manchester, United Kingdom United Kingdom

Senior Lecturer in Digital Marketing @ManMetUni | Media Psychologist | Digital Brand Strategist

Advertising / Marketing / PR

As a brand planner and media psychologist, I'm focused on helping clients get a deeper understanding of their customers to create more engaging value propositions and persuasive brand experiences. As a new senior lecturer, I specialise in digital brand strategy and digital human behaviour. I focus on employability; enthusing and upskilling the planners and account managers of the future. I specialize in consumer behaviour and specifically why/what motivates us to interact with media and technology, and in particular what persuades us to engage, purchase and/or change behaviour. Core skills > MSc certified brand strategist and planner, skilled in developing unique and authentic value...