1. NEWS RELEASE
___________________________________________________________________________________
For Immediate Release Contact: Alison Elsner-AEPR
May 7, 2015 760-413-5053, allalis@aol.com
‘MADISON RISING’ BENEFIT CONCERT AT AGUA CALIENTE
ELEVATES SWIM LESSON OPPORTUNITIES FOR YOUTH
-Event Benefits Swim To Win, Provides Swim Lessons at Family YMCA With
Olympian Janet Evans and 10 Olympic Swim Champs
(Rancho Mirage, CA). -- On Friday, May 22, 2015, the
patriotic rock band “Madison Rising” will perform a special
Memorial Day weekend benefit concert at Agua Caliente
Resort and Casino’s THE SHOW, starting at 8:00pm. The
concert will benefit Swim to Win Foundation, based in Palm
Desert, California, to provide swim lessons to hundreds of kids
through a partnership with the Family YMCA of the Desert’s
aquatic program for kids who would not otherwise be able to
participate or learn the lifelong skill of swimming and water
safety.
The concert serves
as a precursor to the 3rd
annual Swim To Win water safety clinic
taking place at the Palm Desert Aquatic Center and conducted
by the Family YMCA on Saturday, May 23 from 8:30am to
3:30pm. The clinic provides swim instruction to several hundred
deserving kids administered directly by the following impressive
group of 11 Team USA Olympic champions: Janet Evans,
Aaron Piersol, Jason Lezak, Amanda Beard, Misty Hyman,
Lexie Kelly, Margaret Hoezler, Megan Jendrick, Ariana Kukors,
Lynette Lim and Rowdy Gaines. Event sponsors will have the
chance to race against these legendary swimmers, and the Olympians will also be available throughout
the day to sign autographs for kids, family members and sponsors. To attend or sponsor the Swim To Win
clinic, please visit http://www.pdpool.com or http://www.swimtowin.org.
The benefit concert will be emceed by all 11 Olympic swim stars who will also welcome a squad of
Marines out of San Diego, California. Concert tickets are available starting at $35 with various seating
levels available. Private box suites are available for $2000 which include invitations to a private pre-
reception at 6:30pm, where guests will meet and have a photo taken with the Madison Rising band
members and the Olympians. Concert tickets are available by visiting
http://www.startickets.com/events/item/madison-rising. THE SHOW is located at 32-250 Bob Hope Drive,
Rancho Mirage, CA 92270.
-more-
Madison Rising
Olympian Janet Evans

2. Madison Rising Concert to Benefit Swim To Win and YMCA – May 22, 2015 – page 2
The headliner band, Madison Rising, describe themselves as “America’s most patriotic rock band,” and
they are committed to promoting the principles of liberty and independence. The band recently released
their second album, “American Hero,” dedicated to members of the armed forces along with the police,
firefighters and other first responders “whose sacrifice and selfless dedication to the service of this country
help this great nation to remain the land of the free and the home of the brave.” The band members are:
lead singer Dave Bray, drummer Sam Fishman, lead guitarist AJ Larsen and bassist Tom DiPietro. For
more information, please visit http://www.madisonrising.com.
The Swim To Win Foundation was launched by Steve Little, CEO of CLARO Pools, who currently serves
as the Chairman of the Board of Swim To Win. Steve is responsible for conceiving and establishing the
Swim To Win Clinics and coordinating the participation of the Olympians. For more information, please
visit http://www.swimtowin.org. Steve may also be reached at steve@swimtowin.org or 760-837-7919.
The Family YMCA of the Desert is the largest provider of licensed childcare in the valley, having been in
the desert for 32 years. Nearly 3400 kids and families each day are served at 43 sites, with many
opportunities in youth and family programming, including a vibrant aquatics program in partnership with
the City of Palm Desert. The primary focus of the Family YMCA is to reinforce caring, honesty, respect,
and responsibility while allowing kids to develop social skills, confidence, leadership, and fitness. For more
information, please visit http://www.ymcaofthedesert.org.
# # #