The Business Show 2018

“I genuinely believe when it’s delivered correctly sales and
customer service is exactly the same thing.” – Alison Edgar
Licensed Copyright ©

E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
@ENTREPRENEURS_GODMOTHER
@ALIEDGAR13
THE
ENTREPRENEUR’S
CAN CLAN
ALISON EDGAR

SALES AND MARKETING IS LIKE GOLF…

FOUR KEY PILLARS OF SALES
BEHAVIOURS
PROCESS STRATEGY
CONFIDENCE

UNDERSTANDING BEHAVIOURS

TASK FOCUSED
RELATIONSHIP FOCUSED
ExtrovertIntrovert
WE HAVE DIFFERENT VIEWS OF THE WORLD…

Blue
Be prepared
Slow down
Be formal and structured
Take notes
Propose logical alternatives
Red
Focus on Facts, not feelings
Be direct and certain
Don’t waffle or hesitate
Follow their pace
Watch for impatience
Propose options clearly
Green
Slow down, don’t push
Show genuine care for their needs
Discuss people benefits
Ask for commitment in a friendly way
Yellow
Ask open questions to allow them to talk
Be upbeat, expressive and SMILE!
Don’t give too much detail
Focus on future benefits
Tell stories
HOW DO WE INTERACT?

SALES PROCESS

WINTRODUCTION

QUESTIONING TECHNIQUES
THE MOST IMPORTANT PART OF THE CALL...

THINK LIKE A CHILD

SALES STRATEGY

MY SALES STRATEGY
“One of the UK’s Top 10 Business Advisers” – Enterprise Nation

Alison Edgar is one of the most
entrepreneurial people that we
have ever come across at
Enterprise Nation.
Alison inspires people to start a
business and then applies her skills
to help them grow. The
entrepreneurial landscape in Britain
is a better place with her in it.
Emma Jones, Founder of Enterprise
Nation and Start Up Britain. Exporting
advisor to government. SME
Representative for Crown Commercial
Services.
BRITAIN IS A BETTER PLACE WITH ALISON IN IT

SECRETS OF SUCCESSFUL SALES
“Hallelujah! Straight talking, sensible,
gritty and very knowledgeable
author. A successful sales
representative with integrity. I have a
small business and found myself in a
sales swamp - Alison saved me. I love
her honesty, passion and motivation.
Looking forward to the next book.”

CONFIDENCE

“I THINK I AM, THEREFORE I AM”

WIN-WIN MINDSET

SECRETS OF SUCCESSFUL SALES LIVE
LONDON
11th July, 10AM – 4PM
BRISTOL
18th July, 10AM – 4PM

The Business Show 2018

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The Business Show 2018