1. Subject: Event Security Consulting
Industry: Sport & Entertainment
Location: Multiple Sites across Europe
Services: Security Project Management; Security & Contingency Planning; Training;
Embedded Consultants; Intelligence Reporting; Travel Risk Management.
Summary
G4S Risk Consulting is the trusted security partner to Fuse Sport + Entertainment; we help Fuse
ensure that the events they deliver to the world’s leading brands are safe and secure. Our
support underlines Fuse’s commitment to the safety of its customers. Our partnership enhances
guests’ experience by reducing the risk of disruption and providing reassurance that all their
security needs have been met.
About Fuse
Fuse is a leading sport and entertainment agency. With more than 350 staff across Europe, Fuse
create memorable experiences for top global brands, including Nissan, Carlsberg, PepsiCo,
Disney, KPMG, McDonald’s and Visa. Fuse’s innovative approach has earnt the company industry
recognition including two silver Lions at the Cannes International Festival of Creativity 2016 and
named 'Consultancy of the Year' at the UK Sponsorship Awards in 2014 and 2015.
riskconsulting@g4s.com
www.g4sriskconsulting.com
“The team at G4S Risk Consulting work with us so we can operate more efficiently,
effectively and safely to better serve our clients, partners and importantly our own staff. I
can highly recommend G4S Risk Consulting as a security advisor and for on the ground
operational support.”
Ros Robinson, Head of Brand Experiences, Fuse International
Case Study - Fuse Sport + Entertainment

2. riskconsulting@g4s.com
www.g4sriskconsulting.com
The complexity of organising and running events means that disruptive incidents can have multiple
and unforeseen consequences, potentially impacting the experience of guests. Threats to events
may span terrorism and activism through to criminal, protest or nuisance activity. Fuse’s success
is built on developing trusted partnerships with their clients and to ensure the security of their
clients and their guests, Fuse turned to G4S Risk Consulting.
Key elements of G4S Risk Consulting’s support to Fuse include:
Security Project Management: Successful events are a result of careful planning and agile
management. Critical to the success of our partnership is diligent project management, close
client liaison along with our ability to anticipate and mitigate problems. Our flexible and proactive
approach to delivery provides the bedrock for successful support. We have developed a ‘one
team’ approach with Fuse, working to aligned objectives.
Security and Contingency Planning: We provide comprehensive risk assessments and
focussed, appropriate security planning for activities, travel plans and locations including hotels
and venues. Early engagement with Fuse, in particular during the reconnaissance and planning
stages, for their events, was essential. Involvement at the very start ensures that security is
considered holistically, appearing unobtrusive and seamless to guests.
Training: We provide security awareness training and briefings to Fuse staff so they can
anticipate and respond to unforeseen events effectively. For senior Fuse decision-makers, we
provide scenario-driven event security training to enhance the resilience of their events.
Embedded Consultants: Our 30-year heritage in the events industry provides us with the
experience and insight to manage risk in crowded security environments for short-duration, high-
profile and media sensitive events. We deploy experienced consultants ahead of the event to
complete preparations and liaise with stakeholders, sponsors and agents. During the event our
consultants provide dynamic security advice and support as required.
Travel Intelligence: Fuse subscribe to travel alerts and traveller tracking via our Global
Intelligence System.
Please contact us to discuss your requirements:
Email: riskconsulting@g4s.com or Call +44 (0) 20 7963 3100
G4S Risk Consulting has supported Fuse at numerous events including:
 UEFA Europa League Final 2016
 UEFA Super Cup 2016
 One-Day International Cricket (Royal London) 2016
 UEFA Champions League Final 2016
 Cannes Lions Festival 2016
 Wimbledon Championships 2016