Managing SEO in a Complex Business

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Alina Ghost Tesco PLC ManagingSEO in a Complex Business @MrsAlinaGhost http://www.slideshare.net/AlinaGhost/managing -seo-in-a-complex-business

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@MrsAlinaGhost 5 Years 3 Retailers 1st Talk ✓5 Years ✓ 3 Retailers ✓ 1st Talk

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@MrsAlinaGhost Know Your Customers

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@MrsAlinaGhost 2. Prioritisation 3. Enablisation 1. Categorisation

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@MrsAlinaGhost 1. Categorisation

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@MrsAlinaGhost General Merchandise

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@MrsAlinaGhost Categories

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@MrsAlinaGhost Sub-Categories

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@MrsAlinaGhost Sub-Sub Categories &Products

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@MrsAlinaGhost ?

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@MrsAlinaGhost

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@MrsAlinaGhost

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@MrsAlinaGhost

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@MrsAlinaGhost THIS WAY

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@MrsAlinaGhost

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@MrsAlinaGhost

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@MrsAlinaGhost 2. Prioritisation

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@MrsAlinaGhost Know your BusinessObjective

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@MrsAlinaGhost

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@MrsAlinaGhost

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@MrsAlinaGhost

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@MrsAlinaGhost 2.1 Prioritise for SEO

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@MrsAlinaGhost Dog Beds: 60k PetSupplies: 5k Dog Supplies: 1k

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@MrsAlinaGhost Don’t Look atPages in Isolation

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@MrsAlinaGhost Find Pages thatRank

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@MrsAlinaGhost Build Your Doorway

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@MrsAlinaGhost 3. Enablisation

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@MrsAlinaGhost Relationship Building

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@MrsAlinaGhost Consultation

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@MrsAlinaGhost Training

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@MrsAlinaGhost Repetition

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@MrsAlinaGhost Access to Tools

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@MrsAlinaGhost Processes

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@MrsAlinaGhost 2. Prioritisation 3. Enablisation 1. Categorisation

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@MrsAlinaGhost Thank you

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