Presented on stage at BrightonSEO April 2017. It covers three basic areas; categorisation, prioritisation and enablisation. I believe that by following these steps you will be able to make SEO more manageable in a complex business. 1. Categorisation focuses on hierarchy and structure of a site which includes navigation and internal linking. 2. Prioritisation covers prioritising tasks using business objectives, category targets, range and availability of product as well as more SEO specific priorities such as search volume, pages that rank and appear already in the SERPs. 3. Enablisation (Enabling) is all about relationship building, training, consultation of internal teams and colleagues. It also shows access to tools, such as PiDatametrics, and there is a final point on processes. Thanks for reading.