1. CLIENT: A MULTINATIONAL CORPORATION ACTIVE IN THE FIELDS OF HEALTH,
NUTRITION, AND MATERIALS
TYPE: IDENTIFYING WHITE SPACE
CASE STUDY
C H A L L E N G E A D D R E S S E D
The client feels that current technology falls short of meeting ostomy care patients needs. They want determine how their advanced
adhesive technology specialized for moist environments will allow them to capitalize on market opportunities in this space.
O B J E C T I V E S
A P P R O A C H
The client hand-selected a facilitator and a team of 14 medical
practitioners, support group leaders, and patients with extensive
knowledge of ostomy care and experience in healthcare industry
marketing to engage in a four day session of asynchronous
dialogue on the Convetit platform.
Each day, the facilitator posed questions for experts to discuss at
their convenience, and shared a summary of the responses with
the client team. Primary insights from the week were distilled into
a 25-slide, custom-designed report.
Identified priorities of ostomy patients and physicians to
understand the market
Mapped and analyzed current options in ostomy care to
define the competitive landscape.
Defined barriers that medical and marketing experts perceive
to attaining full patient satisfaction with existing ostomy
options.
Proposed product concepts to address identified market
needs based on client’s specialized adhesive technology.
I M P A C T
convetit.com
Identify the specific
challenges ostomy
care patients face
Understand how
ostomy care
decisions are made
at the patient and
physician level
Map the competitive
landscape of current
ostomy care options
Position the client’s
adhesive technology
in alignment with
unmet ostomy care
market needs