CHANNEL CASE
STUDYB UZ Z F E E D : F U T U R E M E D I A S K I L L S
C O M 6 0 0
P r o f e s s o r J . G r y g i e l
A l e x a n d r i a B e n n e t t & D a n i e l l e B u l l u c k
2.
Buzzfeed Strategies
Channel: Nifty
Moneysaving hacks
and DIY for upgrading
your home and life
Short form videos
Fully instructional
content (some with
sound and some
without)
Articles on BuzzFeed
3.
More Buzzfeed Nifty
Strategies
•Nifty Has Stage of Life Journals (Organized, Plan,
Track and Learn ) Adulting 101, General or Busy
Parents
• Appeals to all ages
• Go at your own pace, start when and where you
want
• Make it personal (General BuzzFeed Strategy)
4.
What's Working And
What'sNOT!!
What WORKS:
• You can access Nifty through numerous social
platforms such as YouTube, Facebook, Instagram,
Twitter and Pinterest
• The short video format works for people on the
go
What’s NOT working:
• Nifty has their own section of Nifty articles on
BuzzFeed, but should have their own website to
individualize their brand more.
5.
Ideas For Growth
•Having a Vlog/ Blog where people can share their
Nifty experience
• Represent your audience through shared values and
interest
• Hosting a Nifty store ( Where you can get the
supplies you need to nift your life)
References
• Moses, L.(2016, April 04). BuzzFeed targets DIY with Nifty, a platform-focused video
brand. Retrieved September 24, 2018, from https://digiday.com/media/buzzfeed-new-
socially-optimized-brand-diyers/
• Nifty on BuzzFeed. (n.d.). Retrieved September 24, 2018, from
https://www.buzzfeed.com/nifty
• Nifty (@buzzfeednifty) • Instagram photos and videos. (n.d.). Retrieved September 24,
2018, from https://www.instagram.com/buzzfeednifty/?hl=en
• Nifty. (n.d.). Retrieved September 24, 2018, from
https://www.facebook.com/buzzfeednifty/
• Account, N. (n.d.). Nifty (@buzzfeednifty). Retrieved September 24, 2018, from
https://twitter.com/buzzfeednifty?lang=en
