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In
                                 sucoFnI Focus
                                          February 2011
                                                                                                Edition no. 12

KiMS equips its Danish Fleet with Mobileye CES – Mobileye
        Mobileye is making an whose mission is to sell products of attracts Audience
        impact on the Danish high quality and good flavor, has a
market and is being established in turnover of around EUR 260 million Attention
the fleet sector as a leading safety   per year and employs around 800               Mobileye Inc. exhibited last
brand. Mobileye Danish distributor     people.                                       month at the 2011 Consumer
Bylow has sold Mobileye C2-270 to      KiMS are enthusiastic about the       Electronics Show (CES) in Las Vegas,
the food manufacturer KiMs as well     Mobileye project and have agreed      Nevada (January 6-9). Mobileye
as to additional leading industry      to sponsor Bylow at the upcoming      booth was in the Safe Driver zone,
players. KiMs, the leading Danish-     big Customer Show in April in         featuring products related to driver
owned brand of chips and snacks,       Herning – Transport 2011 (www.        and vehicle safety.
has chosen to install Mobileye         Transport2011.dk), where the          With NHTSA’s recent announcement
C2-270 in their                        Danish Press will meet with all the   that beginning with 2011, their 5-star
entire truck fleet.                    members of the                        crash safety rating for passenger
The Chips Group,                       Trucks Division.                      vehicles would include a vehicle’s
                                                                             ability to provide Lane Departure
                                                                             Warning and Forward Collision
                                                                             Warnings, interest from all market
                                                                             segments for Mobileye solutions
Mobileye featured in Ukraine Movers                                          was very strong.
Companies' Event                                                             This year’s show boasted over
                                                                             120,000 attendees and featured
       Mobileye distributor in                                               over 20,000 products,
       Ukraine Kvinto - Plus                                                 both solid increases over
presented Mobileye functionalities                                           last year.
during a one-day session about
"Technologies for Road Safety
Improvement", last February 17th.
Mobileye was the hot topic of the
event, which gathered executives
from the Ukrainian industry as well
as from the governmental sectors.



                                           New Distributors
  Switzerland                                              Germany
          Autofaszination will start distributing                  Wimacom GmbH, a distributor of innovative
          Mobileye in Switzerland. The company                     products for the vehicle industry in
  has been in the market for the past 20 years,            Germany, is starting distributing Mobileye very
  providing products enhancing driving experience.         energetically and will be launching Mobileye at the
  Autofaszination is thrilled to                           upcoming CeBIT exhibition, March 1-5, in Hannover,
  add Mobileye to its product                              Germany. Mobileye solution will
  portfolio and is tackling all                            be presented in their booth in
  market segments.                                         Hall 7, Stand C20.
News from Taiwan
       Neolec International Inc.             innovative and dynamic markets                 for the addition of Mobileye to
       becomes     a    Mobileye             of Asia. We see this product as a              our product portfolio and we are
distributor in Taiwan and plans              unique Aftermarket system which                already interviewing potential
to sell Mobileye systems to all              has no competitors, and we plan                resellers in South and Central
market segments. Company CEO                 to leverage this fact to achieve               Taiwan. Most of all, we are proud to
Mr. Thomas Kuo said “We are very             excellent sales, starting straight             be selling a product which improves
happy to be Mobileye’s distributor           away. We have boosted our sales,               driver’s behavior, thus saving lives
for Taiwan, one of the most                  marketing and technical teams                  and preventing injuries “.


                                                 Country Focus: Israel
Mobileye's team in Israel has been extremely busy during the past month with several activities…
                                             l    Mobileye is collaborating with
                                                 Forum High Tech Drivers in Israel:
                                                 The Forum is headed by Noam Com,
                                                 a leading figure of the fleet sector
                                                 in Israel, and includes members of
                                                 the most prestigious companies in
                                                 the Israeli market. Mobileye and the
                                                                                           l   A whole morning of test drives…
l    Yearly Automotive Conference:                                                             Mobileye was invited to participate
    took place in Tel Aviv on January 24th                                                     in an event dedicated to road safety
    and hosted the major players of the                                                        awareness sponsored by Maslulim,
    local automotive market. Mobileye's                                                        a company promoting driver safety
    participation included a presentation                                                      in Israel. All attendants received a
    about economic benefits of Mobileye                                                        Mobileye training session and had a
    for the fleet sector, made by Isaac                                                        test drive to demonstrate Mobileye
    Litman, CEO Mobileye Products, as                                                          C2-270 abilities.
    well as a booth that Mobileye shared
    with local distributor ADI Systems.
l   TV show at Prime Time: Mobileye
    was featured in a TV show as a part of       Forum's close collaboration is proving
    a report made about assisting young          to be extremely fruitful and Mobileye
    drivers at prime time on Israeli TV's        hosted the Forum members for a day
    leading channel 2.                           of “safety and fun” on Feb 17th.




                                                                                                     Focus
Preparing for CeBIT:
            Cellocator and Mobileye have successfully completed
            product integration, providing fleet managers with real-
                                                                                                In
                                                                                               News from your vision-
            time safety alerts, coupled with monitoring and control
            abilities of fleet drivers’ driving behavior. Cellocator will                      based solutions partner
                                                                                         Mobileye® and the Mobileye logo are registered
be exhibiting at CeBIT 2011, March 1-5, in Hannover,                                         trademarks of Mobileye Technologies Ltd.
Germany, in Hall 7, stand C41 and will present the                                                      All Rights Reserved.
integrated solution.                                                                    Reproduction in whole or in part without written
                                                                                                     permission is prohibited.
Mobileye is nominated for the yearly IT Innovation                                 If you have questions, suggestions, or concerns, or if you’d
Prize, which will be awarded at CeBIT on March 3rd in                                   like to subscribe to our newsletter, please contact
Hall 2, Stand B30.                                                                  yfat.virzer@mobileye.com the editor-in-chief of In Focus.


     Mobileye welcomes…
                Timothy                 Mr.                       Mr.                                                          ®
                                                                                                   Our Vision, Your Safety ™
                Carter                  Jitsukawa                 Ueki
                UK Country              Japan                     Japan                            www.mobileye.com
                Manager                 Senior                    Country
                                        Advisor                   Manager

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Mobileye in focus edition12

  • 1. In sucoFnI Focus February 2011 Edition no. 12 KiMS equips its Danish Fleet with Mobileye CES – Mobileye Mobileye is making an whose mission is to sell products of attracts Audience impact on the Danish high quality and good flavor, has a market and is being established in turnover of around EUR 260 million Attention the fleet sector as a leading safety per year and employs around 800 Mobileye Inc. exhibited last brand. Mobileye Danish distributor people. month at the 2011 Consumer Bylow has sold Mobileye C2-270 to KiMS are enthusiastic about the Electronics Show (CES) in Las Vegas, the food manufacturer KiMs as well Mobileye project and have agreed Nevada (January 6-9). Mobileye as to additional leading industry to sponsor Bylow at the upcoming booth was in the Safe Driver zone, players. KiMs, the leading Danish- big Customer Show in April in featuring products related to driver owned brand of chips and snacks, Herning – Transport 2011 (www. and vehicle safety. has chosen to install Mobileye Transport2011.dk), where the With NHTSA’s recent announcement C2-270 in their Danish Press will meet with all the that beginning with 2011, their 5-star entire truck fleet. members of the crash safety rating for passenger The Chips Group, Trucks Division. vehicles would include a vehicle’s ability to provide Lane Departure Warning and Forward Collision Warnings, interest from all market segments for Mobileye solutions Mobileye featured in Ukraine Movers was very strong. Companies' Event This year’s show boasted over 120,000 attendees and featured Mobileye distributor in over 20,000 products, Ukraine Kvinto - Plus both solid increases over presented Mobileye functionalities last year. during a one-day session about "Technologies for Road Safety Improvement", last February 17th. Mobileye was the hot topic of the event, which gathered executives from the Ukrainian industry as well as from the governmental sectors. New Distributors Switzerland Germany Autofaszination will start distributing Wimacom GmbH, a distributor of innovative Mobileye in Switzerland. The company products for the vehicle industry in has been in the market for the past 20 years, Germany, is starting distributing Mobileye very providing products enhancing driving experience. energetically and will be launching Mobileye at the Autofaszination is thrilled to upcoming CeBIT exhibition, March 1-5, in Hannover, add Mobileye to its product Germany. Mobileye solution will portfolio and is tackling all be presented in their booth in market segments. Hall 7, Stand C20.
  • 2. News from Taiwan Neolec International Inc. innovative and dynamic markets for the addition of Mobileye to becomes a Mobileye of Asia. We see this product as a our product portfolio and we are distributor in Taiwan and plans unique Aftermarket system which already interviewing potential to sell Mobileye systems to all has no competitors, and we plan resellers in South and Central market segments. Company CEO to leverage this fact to achieve Taiwan. Most of all, we are proud to Mr. Thomas Kuo said “We are very excellent sales, starting straight be selling a product which improves happy to be Mobileye’s distributor away. We have boosted our sales, driver’s behavior, thus saving lives for Taiwan, one of the most marketing and technical teams and preventing injuries “. Country Focus: Israel Mobileye's team in Israel has been extremely busy during the past month with several activities… l Mobileye is collaborating with Forum High Tech Drivers in Israel: The Forum is headed by Noam Com, a leading figure of the fleet sector in Israel, and includes members of the most prestigious companies in the Israeli market. Mobileye and the l A whole morning of test drives… l Yearly Automotive Conference: Mobileye was invited to participate took place in Tel Aviv on January 24th in an event dedicated to road safety and hosted the major players of the awareness sponsored by Maslulim, local automotive market. Mobileye's a company promoting driver safety participation included a presentation in Israel. All attendants received a about economic benefits of Mobileye Mobileye training session and had a for the fleet sector, made by Isaac test drive to demonstrate Mobileye Litman, CEO Mobileye Products, as C2-270 abilities. well as a booth that Mobileye shared with local distributor ADI Systems. l TV show at Prime Time: Mobileye was featured in a TV show as a part of Forum's close collaboration is proving a report made about assisting young to be extremely fruitful and Mobileye drivers at prime time on Israeli TV's hosted the Forum members for a day leading channel 2. of “safety and fun” on Feb 17th. Focus Preparing for CeBIT: Cellocator and Mobileye have successfully completed product integration, providing fleet managers with real- In News from your vision- time safety alerts, coupled with monitoring and control abilities of fleet drivers’ driving behavior. Cellocator will based solutions partner Mobileye® and the Mobileye logo are registered be exhibiting at CeBIT 2011, March 1-5, in Hannover, trademarks of Mobileye Technologies Ltd. Germany, in Hall 7, stand C41 and will present the All Rights Reserved. integrated solution. Reproduction in whole or in part without written permission is prohibited. Mobileye is nominated for the yearly IT Innovation If you have questions, suggestions, or concerns, or if you’d Prize, which will be awarded at CeBIT on March 3rd in like to subscribe to our newsletter, please contact Hall 2, Stand B30. yfat.virzer@mobileye.com the editor-in-chief of In Focus. Mobileye welcomes… Timothy Mr. Mr. ® Our Vision, Your Safety ™ Carter Jitsukawa Ueki UK Country Japan Japan www.mobileye.com Manager Senior Country Advisor Manager