A new product proposal for Nest Labs. Includes: Company analysis, SWOT Analysis, Competitor Analysis, Financial Performance, 4 P's of marketing for new product, and final recommendation.

1. Protecting the Future

2. The Nest Company

3. Current Products

4. Nest SWOT Analysis
Strengths
● Apple Alums as founders
● Google funding for R&D
Weaknesses
● Too young
Opportunities
● Relatively new market allows for innovation
Threats
● Small market means difficulty for growth

5. Honeywell SWOT Analysis
Strengths
● One of the largest American conglomerates
● Over 130,000 employees
● Strong expenditure on R&D
Weaknesses
● Past weapons production has brought bad image
Opportunities
● Growth in the emerging economies like India, China,
Brazil etc can boost international market share
Threats
● Strict government policies and environmental
regulations affecting operations

6. Current Performance

7. The New Product: The Nest Protect Plus

8. Features

9. Compliments Existing Devices

10. Promotion and Distribution
● focus on the security market
● focus on B-to-C rather than B-to-B
● Distribution: continue the hybrid strategy

11. Positioning and Price
$249.99 $299.99 $99.99

12. Brand Recognition
Consumer Age Are you familiar with any security
camera companies?*
Eddie Krukowski,
Student
20 No
Glen Navour,
Finance Analyst
48 No
Robert Smith,
Customer Mngmt.
52 Yes
Alice Zhao, Chemist 25 No
*Single question taken from larger survey

13. Channel and Diversification
Home Automation Home Security

14. Final Recommendation