1. 4 global was commissioned to complete 3 key areas of research to support
both our current planning and future strategy work. These focused on participa-
tion trends, health interventions and infrastructure. The level of detail provided
and the substance behind the information is extremely impressive and 4 global
are outstanding at producing high quality insight and strategic guidance
Simon Hughes (Head of Recreational Badminton)
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4 global’s Sport Investment practice works with sport
governing bodies, government agencies, local authorities,
commercial facility operators and county sport partnerships,
to enable them to maximise returns from the innovative and
strategic use of data and information.
This often includes supporting organisations to change
how they think about data and how they digitally position
themselves within a sector that is changing very quickly.
• Core market analysis: use of the latest sector
intelligence (DataHub) and other datasets
collected by the organisation and partners to
understand growth potential and how to best
invest into customer, programme and facility
initiatives.
• Market segmentation: understand the
customer (or resident) journey and physical
activity engagement and retention strategies.
• Digital consultancy: support organisations to
establish a roadmap that positions them as the
intelligence coordinator within their respective
sport or geographical area. This often includes a
data capture, acquisition and application strategy.
4 global recently completed a detailed core market insight
project for England Squash to underpin their latest 4-year
Sport England funding round.
This gave the NGB a comprehensive understanding of
growth opportunities (and risks) based on actual market
potential and wider sector trends, and will form part of
an ongoing dynamic outcome-based investment
framework, which will include using intelligence to
diversify funding and generate new revenue streams.
DATA ANALYSIS
SPORT INVESTMENT
www.4global.com

2. • Use of data and subsequent intelligence to target,
co-ordinate and monitor investment into physical
activity that drives local social and economic
returns (and how to then evidence this to
stakeholders such as Public Health England).
• Use of intelligence and sector trends, applied locally,
to predict community impacts and therefore
proactively secure diverse funding opportunities.
In 2016 4 global developed a
facility planning model (and
interactive supply and demand
map) for the RFU which will
expose 58,000 more people to
the sport for the first time.
4 global has been commissioned by UK
Sport to analyse the participation legacy
impact from the 2016 Rio Olympics.
This includes using the DataHub
(200 million participation visits
www.DataHubClub.com), and will
inform future DCMS investment.
In 2016 4 global launched the County Sport Partnership
(CSP) Participation Intelligence Coordinator Programme,
supporting CSPs nationwide to make better use of local
to national data, and with this drive their own objectives
while influencing key delivery and funding stakeholders.
• Bespoke programme and facility investment
models that predict participation and commercial
returns, helping to plan development within
optimal locations.
• Support organisations to use intelligence to secure
outcome-based funding from a range of partners.
OUTCOMES
IMPACTS
For any enquiries regarding our services please contact:
4 global Director, Alex Burrows at alex.burrows@4global.com Tel.(0208) 1234 693
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The concept is exciting, relevant to our next
generation CSP thinking and seeks to explore how a
CSP can use relevant technology and data to transform
the way services are provided and increase impact by
capturing and utilising consistent customer data
Graeme Sinnott
(CSPN Performance Insight Manager)
4 global provide ongoing site
acquisition analysis and modelling for
Powerleague, the UK’s largest small
sided football facility operator.
This includes using the latest
sector participation trends,
applied to each local context,
to provide business planning
projections aligned with the
optimal facility mix.
4 global provide a
similar service for
a range of public
and private sector
facility investment
projects, including
health and fitness
facility demand
modelling.
£57m of investment into
100 artificial grass pitch
sites over 4 years
£
Community Impact Physical Activity
Community Impact
Services provided
COMMERCIAL
OPERATORS