Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Adv 350 case study 2 power point
1.
2. FEBRUARY – APRIL
• Advertising should increase February – April
to raise awareness about the product, and
increase recency, so that the target audience
can see advertisements as close to the point
of purchasing a motorcycle.
3. MAY – SEPTEMBER
• Advertising will remain steady throughout May –
September. This is the motorcycle riding season, and we
feel that advertisements should remain strong to reach
motorcyclists during the season which they are riding.
4. OCTOBER – DECEMBER
• People do not think about riding motorcycles, let alone
buying them during the colder months. Not only is it a
safety hazard (snow and ice), but people are also mostly
concerned about staying warm and motorcycles do not
help with that.
• Because of this advertising will significantly decrease
during these months.