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Research from the web:
Given $50,000 What Would You Explore?
http://www.iftf.org/future-now/article-detail/-5be197580c/
Alessandra Villano FA 102B Professor Klinkowstein
Research from the web quote:
“Exploration is a continuous process. It
really is what makes us human."
Alessandra Villano FA 102B Professor Klinkowstein
Quora Question: “If you had $50,000 to travel
somewhere new, where would you travel and
what would you be in search of exploring?”
9 Answers
1 Excerpt: “Antarctica! The one place that’s
hardly touched by man.
Exploring and discovering the devastation of
global warming, and coming up with new ways
to live sustainably without the destruction of
earth!”
Alessandra Villano FA 102B Professor Klinkowstein
Related Quora Question: “If you could travel
anywhere in the world to learn something,
where would you go and what would you
want to learn?”
Excerpt from Answer: “I would love to visit
countries that aren’t as touristy as some
major destinations in the world such as
Belarus or Kazakhstan…they have largely
undiscovered areas..”
Alessandra Villano FA 102B Professor Klinkowstein
Alessandra Villano FA 102B Professor Klinkowstein
Draft Service Description:
Name: Optimizing Travel
An agency that connects sustainability and
the passion for travel.
Encountering the Product On-line
Consideration: social media sites, travel
blogs
Use: engage with consultants online, real
time talk, video chatting.
Post-Product: get the word out, Blog about
the experience.
Alessandra Villano FA 102B Professor Klinkowstein
Encountering the Product Off-line
Consideration: newspaper/magazines,
billboards
Use: visit physical office, meet with
professionals.
Post-Product: WOM, reviews/articles
Alessandra Villano FA 102B Professor Klinkowstein
User Experience Map
Alessandra Villano FA 102B Professor Klinkowstein
Ning Research
Ning Banner
Alessandra Villano FA 102B Professor Klinkowstein
Uniting
Travel and
Volunteerism
Alessandra Villano FA 102B Professor Klinkowstein
“Travel is the only
thing you buy….
Alessandra Villano FA 102B Professor Klinkowstein
that makes you richer.”
-Anonymous
Alessandra Villano FA 102B Professor Klinkowstein
77% of
volunteers find
their trip was very
meaningful.
Alessandra Villano FA 102B Professor Klinkowstein
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Very Meaningful Semi Meaningful Not Meaningful
Volunteers
Volunteers
Alessandra Villano FA 102B Professor Klinkowstein
Ning Research
Ning Homescreen
Alessandra Villano FA 102B Professor Klinkowstein
Ning Research
Recommendations from the Ning Community
Alessandra Villano FA 102B Professor Klinkowstein
Ning Research
Recommendations from the Ning Community
Alessandra Villano FA 102B Professor Klinkowstein
Service Description FB Page Research
Alessandra Villano FA 102B Professor Klinkowstein
Service Description FB Page Research
Alessandra Villano FA 102B Professor Klinkowstein
Service Description FB Page Research
Alessandra Villano FA 102B Professor Klinkowstein
More Detailed Service Description
Optimizing Travel is an online web-based
agency designed to connect the passion for
sustainability and volunteerism with travel.
Alessandra Villano FA 102B Professor Klinkowstein
Logotype
All Logotypes
Alessandra Villano FA 102B Professor Klinkowstein
Logotype
Final Logotype & Justification
Alessandra Villano FA 102B Professor Klinkowstein
Editorial Calendar
Alessandra Villano FA 102B Professor Klinkowstein
Website Research
Alessandra Villano FA 102B Professor Klinkowstein
Website Research
Alessandra Villano FA 102B Professor Klinkowstein
Website Research
Alessandra Villano FA 102B Professor Klinkowstein
Website Wireframe
Alessandra Villano FA 102B Professor Klinkowstein
Website Prototype Design
Alessandra Villano FA 102B Professor Klinkowstein
Website Prototype Design
Alessandra Villano FA 102B Professor Klinkowstein

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