This document provides a summary of the book "Crisis Communications: A Primer for Teams - Second Edition" by Al Czarnecki APR, FCPRS. The book outlines roles and responsibilities of key players in a crisis situation, aspects of crisis planning and operations, and how to keep a crisis communications team functioning during a disaster. It contains over 300 links to additional online resources across 15 chapters and is intended to serve as a comprehensive reference for developing and training a crisis communications team. Previous editions received praise for being practical, thorough, and containing useful checklists and guidelines for organizations of all sizes to implement crisis planning and response.

1. Crisis Communications: A Primer for Teams
— Second Edition —
By Al Czarnecki APR, FCPRS
Synopsis
A crisis involves your entire organization. Management teamwork and effective communication
are critical. This book covers roles, resources, processes, and principles to put your senior team
on the same page:
• Outlines specific roles of key players prior to and during a crisis situation
• Describes aspects of planning and operational factors relevant to crisis communications
• Details how to keep your team available and functioning throughout a disaster
With 150 subtopics and more than 300 links to Web-based resources, your team will find this a
rich and useful resource.
Contents
Introduction
Part I: The Team
Chapter 1: Key Players and Their Roles
Part II: The Crisis Soup
Chapter 2: Scenarios
Chapter 3: Resources
Chapter 4: Roles
Chapter 5: Process
Chapter 6: Principles
Part III: Issues and Action
Chapter 7: Issues Management
Chapter 8: Emotional Intelligence
Chapter 9: Focus
Chapter 10: News Conferences
Chapter 11: Social Media
Chapter 12: Media Accuracy
Chapter 13: Testing
Part IV: Resilience and Continuity
Chapter 14: Emergency Provisions
Part V: Development
Chapter 15: Building Your Team
Appendix
Back Cover
Links to All Subtopics (150)
Amazon | Goodreads | Praise for the First Edition | Contact the author

2. Praise for the First Edition...
• “CEOs and business continuity and public affairs professionals will find this a worthwhile read. It
flows well and offers a trove of practical information.
— Elizabeth Beaver, CBCP, FBCI, Past President,
Disaster Recovery Information Exchange (Toronto)
• “HR had better have its ducks in a row when a crisis or disaster occurs. This book, well organized
and to-the-point, will be a great reference for making that happen.
— George Pearson, editor and publisher (retired), Canadian HR Reporter
• “Many books are long on text, short on ideas, and discarded during a crisis... Al has captured the
essentials in checklist and bullet point format. I recommend his book to my students.
— Alain Normand, Professor, Emergency Information Management,
York University, Sheridan College
• “A comprehensive look at crisis communications planning... practical tools... a terrific read for
anyone interested in crisis communications, including executives outside of PR.
— Rachelle Khalaf, Account Manager, Torchia Communications
• “A superb resource that prompts all kinds of considerations that will help your people work better
as a team and communicate effectively during a crisis. I recommend it for graduate and
undergraduate courses in business continuity and incident response.”
— M. E. Kabay, PhD, CISSP-ISSMP, Associate Professor,
Information Assurance, Norwich University
• “An excellent book in terms of content and as a learning tool for any disaster and emergency
management professional — the material is well organized, systematically discussed and critically
analyzed in way that is just right for a classroom setting.
— Niru Nirupama, PhD, Assistant Professor and Coordinator of Emergency Management,
School of Administrative Studies, York University
• “An excellent starting point for those new to crisis communications as well as for smaller
organizations without access to extensive resources...
— Phil Rothstein in Continuity Insights magazine
• “Solid... Versatile... Thorough... It can be used to implement the Cadillac version of crisis plans, or
used for simple solutions that can be 'cherry-picked' to suit any budget or context.
— Pierrette Leonard APR, FCPRS
• “Succinct, practical and serious advice... lays down the roles senior managers should play... delves
right into the practicalities... emphasizes organizational details and adaptability... A constructive
primer on being prepared.
— Kirkus Reviews
• “A 'must-have' for business management...”
— Midwest Book Review

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