Integrated Marketing Communication: 360 Degree Marketing Campaigning ideas for the new motor vehicle act 2018. 1)Floating MEMES 2) Newspaper ads - large and effective 3) Tie ups for better promotion - EXAMPLE ---trucks can paint "dont drink and drive " on their side, so that a scooty passing by can see, and it can create a sudden impact on the driver of teh scooty. 4) MAking a popular hashtag 5) Using social media influencers to popularize our msg

1. IMC GROUP PROJECT
Group 5
Submitted By: Akanksha Gohil

2. MEMES – that are floating around on all
social media platforms

3. MEMES

4. NEWSPAPER ADS / BILLBOARDS

5. TIE UPS
• Truck drivers / Owners (like Ashok Leyland)
• City buses
• Auto Rikshaw (like Piaggio)
• Ola / Uber / Meru cabs

6. HASHTAGS
• #BeLikeBro
• Bro follows rules, Bro rides safe, Bro saves money!
• #BoycottMillennials
• #FollowRulesBeSafe

7. SOCIAL MEDIA INFLUENCERS
BB ki Vines (7.3 Million) Mostly Sane (1.6 Million) Ashish Chanchlani (4.3 Million)

8. AUTO ENTHUSIASTS
“We drive on the track, You drive on the roads”
Sidhharth Patnakar Narain Karthikeyan

9. CAMPAIGNS
• At educational institutions
• Focus mainly on youngsters
• PM’s Mann Ki Baat
• Famous RJs

10. THANK YOU !!!