A presentation on clicktivisim for my college class.

1. Clicktivism
Does it really change anything?
Photo by moparx

2. Social media has greatly helped to raise
awareness for charitable causes and crises
around the world.
Photo by Michael Coghlan

3. But, does knowing more about the issues in our
world make people want to change them?
Picture by Sean MacEntee

4. “Clicktivism” is the act of supporting or
preaching a cause over the internet.
However, many clicktivists do not
translate their thoughts into actions.
Photo by fady habib

5. Craig and Marc Kielburger say, “A
click is not enough to impact the
world.” Out of 70% of people who
use social media to learn about the
injustices of the world, only 25%
actually make changes.
Photo by Kevin Dooley Source:Craig and Marc Kielburger, A click is not enough to change the world

6. Boko Haram kidnapped
270 schoolgirls to protest against western education.
Photo by Gary Knight
#BringBackOurGirls originated
in response to Nigerian militant
group Boko Haram.

7. But, nothing has been done to change the
situation. 57 girls managed to escape on
their own, but the remainder have been sold
as child brides or sex slaves.
Photo by OUCHcharley
“...the girls of Chibok are at risk of becoming
victims of slacktivism as much as radicalism.”
Source: Craig and Marc Kielburger, A click is not enough to impact the world

8. Kony 2012, a movement started by Invisible
Children to make African warlord Joseph Kony’
s use of child soldiers
famous, had no
lasting effect.
Photo by Kempton

9. The short film, “Kony 2012”, which was
posted to YouTube, spread like wildfire over
social media.
Photo by Kempton

10. Not only did the campaign fail to generate
any action beyond social media, founder
Jason Russell, had a public breakdown
damaging the campaign’s credibility.
Photo by Kempton

11. According to CTV, “Giving a Facebook ‘like’
doesn’t do much: Slacktivism study”,
people will gladly hand out
likes to social issues
on Facebook, but
they are not so willing
to give time or money.
Photo by Ian McKenzie
Twitter and Facebook are turning people into
‘slacktivists’
Source: Giving a Facebook like doesn’t do much: Slacktivism study

12. People are more likely to contribute
to a charitable cause when they do
not spread awareness about it.
Photo by Sacca

13. “The power of asking”, is used by charities
online to try and increase the money and
resources they can raise.
Photo by Pictures of Money
Source: Marco Castillo, Ragan Petrie and Clarence Wardell, Fundraising through
online social networks: A field experiment on peer-to-peer solicitation

14. But, this technique seems to work much
less often in today’s society, as most
people would rather “like” or “share” than
give money or time.
Photo by money and savings

15. Popular petition
website, 38 Degrees,
has asked its users to
do more campaigning
offline.
Photo by Davide D’Amico
Clicktivism has
been criticized
by several
powerful figures
in Britain.

16. British politician, Julian Lewis, urged his
supporters to write letters about their
issues of concern instead of sending him e-
mails, as he could not keep up with the
number of messages (spam) being sent to
him.
Photo by liz west
Julian Lewis photo by Paloma Baytelman

17. Danielle de Niese, leading opera singer and
ambassador for the International Rescue
Committee, has accused Facebook users of
being able to do so much more than just liking
and sharing.
Photo by Foguerouse Arnaud
Danielle de Niese photo by Ralph Dally

18. The Trayvon Martin case also highlights
clicktivism’s failure.
A change.org
petition to spread
his killer’s racist
motive received
over two million
signatures.
Photo by Abayomi Azikiwe

19. However, rather than
taking action to
stand against racism,
like the petition asked,
all the world did was
discuss the events.
Photo by Raphaël CloudWhisperer67

20. Spreading awareness for a worthy cause
is a good thing to do…
But empty awareness without action will
not change anything.
Photo by Becky Wetherington

21. “If you want to have an impact, a
click
is not enough.”
Photo by moparx Source: Craig and Marc Kielburger, A click is not enough to impact the world

22. Works Cited
1. Adhikari, Abhay. "How Charities Can Use Social Media for Digital Campaigning." The Guardian. The Guardian, 5 Apr. 2012. Web. 11 June 2015.
2. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com. Canoe, 10 Apr. 2015. Web. 11 June 2015.
3. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 11 June 2015.
4. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. Forbes Magazine, 23 Oct. 2012. Web. 11 June 2015.
5. Castillo, Marco, Ragan Petrie, and Clarence Wardell. "Fundraising through Online Social Networks: A Field Experiment on Peer-to-peer Solicitation." George Mason University.
ScienceDirect, 25 Jan. 2014. Web. 11 June 2015.
6. White, Micah. "The Definition of Clicktivism. Original Essay." Micah White, PhD. Micah M. White, 12 Aug. 2010. Web. 11 June 2015.
7. Howard, Emma. "How 'clicktivism' Has Changed the Face of Political Campaigns." The Guardian. The Guardian, 24 Sept. 2014. Web. 11 June 2015.
8. "Slacktivism: 'Liking' on Facebook May Mean Less Giving." UBC News. University of British Columbia, 8 Nov. 2013. Web. 11 June 2015.
9. "Giving a Facebook ‘like’ Doesn’t Do Much: Slacktivism Study." CTV News Vancouver. CTV, 11 Nov. 2013. Web. 11 June 2015.
10. Kendzior, Sarah. "The Subjectivity of Slacktivism." Al Jazeera English. Al Jazeera, 5 Apr. 2012. Web. 11 June 2015.
11. Shepherd, Tory. "Remember Kony 2012? Well, It's 2013. What Happened?" News.Com.Au. News.Com.Au, 11 Jan. 2013. Web. 11 June 2015.
12. Knox, Richard. "5 Years After Haiti's Earthquake, Where Did The $13.5 Billion Go?" NPR. NPR, 12 Jan. 2015. Web. 11 June 2015.
Photo by Cams