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Internet Explorer 9 Display Advertising campaign with Affinity.com
1. DOWNLOADS WITHIN ONE MONTH
WITH A13% CONVERSION RATE5000+
OBJECTIVE
To make Indian Web Users using the Windows 7
Operating System download the latest IE-9 Web
Browser. This was to be achieved by making these
Web Users visit a specially created landing page.
OUR APPROACH
BRAND
RESULTS
Microsoft, one of the world’s most valuable companies, is the world’s
largest software maker. Microsoft India advertised with Affinity’s
Premium Display Advertising Network to engage web users, and
generate awareness about the powerful features of the newly
launched Microsoft IE9 Web Browser.
Affinity’s Next-Gen Display Advertising Network delivered
CASE STUDY affinity.com
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We ran a combination of Geo, Category and Device (OS & Browser) targeted
display ad campaigns with multiple ad versions (Banner & Rich Media)
These campaigns were contextually targeted at web users (across cities in India)
browsing online content related to Entertainment, News, Technology, and Business
across Affinity’s Premium Display Publisher Network
These campaigns were further targeted at web users using Windows 7 OS
Machines with web browsers other than IE9
Traffic sources included In-Footer, In-Margin, and In-Page Ad Units
All the campaign parameters (Categories, Traffic Sources, etc.) were constantly
optimized by Affinity’s dedicated Account Managers to enhance campaign
performance and conversion rates