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DOWNLOADS WITHIN ONE MONTH
WITH A13% CONVERSION RATE5000+
OBJECTIVE
To make Indian Web Users using the Windows 7
Operating System download the latest IE-9 Web
Browser. This was to be achieved by making these
Web Users visit a specially created landing page.
OUR APPROACH
BRAND
RESULTS
Microsoft, one of the world’s most valuable companies, is the world’s
largest software maker. Microsoft India advertised with Affinity’s
Premium Display Advertising Network to engage web users, and
generate awareness about the powerful features of the newly
launched Microsoft IE9 Web Browser.
Affinity’s Next-Gen Display Advertising Network delivered
CASE STUDY affinity.com
Follow us on
We ran a combination of Geo, Category and Device (OS & Browser) targeted
display ad campaigns with multiple ad versions (Banner & Rich Media)
These campaigns were contextually targeted at web users (across cities in India)
browsing online content related to Entertainment, News, Technology, and Business
across Affinity’s Premium Display Publisher Network
These campaigns were further targeted at web users using Windows 7 OS
Machines with web browsers other than IE9
Traffic sources included In-Footer, In-Margin, and In-Page Ad Units
All the campaign parameters (Categories, Traffic Sources, etc.) were constantly
optimized by Affinity’s dedicated Account Managers to enhance campaign
performance and conversion rates
Follow us on
In-Footer Implementation
CASE STUDY affinity.com
Follow us on
In-Margin Implementation
CASE STUDY affinity.com
Follow us on
In-Page Implementation
CASE STUDY affinity.com

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Internet Explorer 9 Display Advertising campaign with Affinity.com

  • 1. DOWNLOADS WITHIN ONE MONTH WITH A13% CONVERSION RATE5000+ OBJECTIVE To make Indian Web Users using the Windows 7 Operating System download the latest IE-9 Web Browser. This was to be achieved by making these Web Users visit a specially created landing page. OUR APPROACH BRAND RESULTS Microsoft, one of the world’s most valuable companies, is the world’s largest software maker. Microsoft India advertised with Affinity’s Premium Display Advertising Network to engage web users, and generate awareness about the powerful features of the newly launched Microsoft IE9 Web Browser. Affinity’s Next-Gen Display Advertising Network delivered CASE STUDY affinity.com Follow us on We ran a combination of Geo, Category and Device (OS & Browser) targeted display ad campaigns with multiple ad versions (Banner & Rich Media) These campaigns were contextually targeted at web users (across cities in India) browsing online content related to Entertainment, News, Technology, and Business across Affinity’s Premium Display Publisher Network These campaigns were further targeted at web users using Windows 7 OS Machines with web browsers other than IE9 Traffic sources included In-Footer, In-Margin, and In-Page Ad Units All the campaign parameters (Categories, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates
  • 2. Follow us on In-Footer Implementation CASE STUDY affinity.com
  • 3. Follow us on In-Margin Implementation CASE STUDY affinity.com
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