1. A Memoir on P.P.C.(Pay
Per Clicking $).
Carry your P.P.C. mindset and background wherever you
go.
Bygone the days when Door-to-door sales technique were employed
when the sales-person duty were to visit each house and sell their
product or services. In February 1998 Jeffrey Brewer of Goto.com and
Bill Gross of Idealab presented pay per click search engine proof-of
concept to the TED(Technology,Entertainment and Design) conference
in California.Credit for the concept of P.P.C. model is generally given to
Idealab and Goto.com founder Bill Gross.
In companies like Netscape,Selling banner ads on its own search results
seemed the obvious pay.But Brin and Page hated the idea.They thought
that banner ads were ugly and distracting.By late 1999,though, there
was a problem in an attempt of how to build a search engine whose
results wouldn’t be overrun by spams.But where Brin and Page tackled

2. the problem with algorithms, Gross approached it from the business
end.
Gross introduced a twist: paid search.Like the companies bought ads in
the yellow pages,websites could pay for top placement on the
Goto.com results page for the given keyword.This would push down
spam results,Gross reasoned,because companies would have an
incentive to buy ads for search terms that were actually relative to their
products.To drive home just how efficient these ads could be,Gross
came up with an audacious pricing scheme.Instead paying for the page-
views-an old- media model that had come to dominate the WEB-
advertisers would pay only when people actually clicked their ads.And
their placement on the search engine results page would be
determined through an auction,so that more desirable keywords could
be had as little as penny per click.As a search engine Goto.com was
nothing but as a way of making money on searches it was ingenious.

3. And then into the frame GOOGLE came like it is said “Google didn’t
invent search,they reinvented search.They didn’t invent mail,they
reinvented email likewise they reimagine the idea of Gross and came
upwith a “Quality score” to each ad to punish those that were spammy
or off topic.Google and others have implemented automated systems
to guard against abusive click by competitors and other web
developers.
It is widely used in determining the effectiveness of company internet
advertising and can be used for comparison across advertising media
and vehicles and as an indicator of the profitability of a firms internal
marketing.Now there a question arises how google determine how
much you need to pay for an ad:
Your Price=The ad rank of the person below you/Your quality
score+0.01$.
Like there is a difference between a cook and a chef similarly there is a
difference between the sales person and the professional digital
marketing analyst for the growth of your company.I agree anyone with
little study and knowledge can make an ad on Adwords but to ensure
that it follows a linear graph you need to have professionals.