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WHARTON ONLINE
FUNDAMENTALS OF
QUANTITATIVE MODELING
Richard Waterman
Module 2: deterministic models and optimization
WHARTON ONLINE
Module 2 content
• Linear models
• Growth and decay in discrete time
• Growth and decay in continuous time
• Classical optimization
2
WHARTON ONLINE
Deterministic models
• There are no random/uncertain components (inputs and/or
outputs) in these models
• If the inputs to the model are the same then the outputs
will always be the same
• The downside of deterministic models: it is hard to assess
uncertainty in the outputs
3
WHARTON ONLINE
Linear models
• Recall the formula definition of a straight line:
• Characterization of a line: the slope is constant
• The change in y for a one-unit change in x is the same,
regardless of the value of x
• In practice you should ask if the constant slope assertion
is realistic
• If it is not realistic, then a straight line model is probably
not the way to go
4
WHARTON ONLINE
A linear cost function
• Call the number of units produced q, and the total cost of
producing q units C
• Define:
100 30
• Calculate some illustrative values:
q C
0 100
10 400
20 700
5
WHARTON ONLINE
Graphing the cost function
100 30
6
WHARTON ONLINE
Interpretation
• The two coefficients in the line are the intercept and slope:
b and m in general, 100 and 30 in this particular instance
• b: the total cost of producing 0 units
– A better interpretation: that part of total cost that doesn’t
depend on the quantity produced: the fixed cost
• m: the slope of the line
– The change in total cost for an incremental unit of
production: the variable cost
7
WHARTON ONLINE
Example with a “time-to-produce” function
• It takes 2 hours to set up a production run, and each
incremental unit produced always takes an additional 15
minutes (0.25 hours)
• Call T the time to produce q units, then
2 0.25
• Interpretation
– b: the setup time (2 hours)
– m: the work rate (15 minutes per additional item)
8
WHARTON ONLINE
Graphing the time-to-produce function
2 0.25
9
WHARTON ONLINE
Linear programming
• One of the key uses of linear models is in Linear
Programming (LP), which is a technique to solve certain
optimization problems
• These models incorporate constraints to make them
more realistic
• Linear programming problems can be solved with add-ins
for common spreadsheet programs
10
WHARTON ONLINE
Growth in discrete time
• Growth is a fundamental business concept
– The number of customers at time t
– The revenue in quarter q
– The value of an investment at some time t in the future
• Sometimes a linear model may be appropriate for a growth
process
• But an alternative to a linear (additive) growth model is a
proportionate one
• Proportionate growth: a constant percent increase
(decrease) from one period to the next
11
WHARTON ONLINE
Simple interest
• Start off with $100 (principal) and at the end of every year
earn 10% simple interest on the initial $100
• Simple interest means that interest is only earned on the
principal investment
• Every year the investment grows by the same amount
($10)
Year 0 1 2 3 4 10
Value 100 110 120 130 140 200
12
WHARTON ONLINE
Compound interest
• Start off with $100 (principal) and at the end of every year
earn 10% compound interest on the initial $100
• Compound interest means that the interest itself earns
interest in subsequent years
• Notice that the growth is no longer the same absolute
amount each year, but it is the same proportionate
(relative) amount (10%)
Year 0 1 2 3 4 10
Value 100.00 110.00 121.00 133.10 146.41 259.37
13
WHARTON ONLINE
The growth of the two investments
14
WHARTON ONLINE
Constant proportionate growth
• Denote the initial amount as
• Denote the constant proportionate growth factor by θ (for example
10% growth means multiply by 1.1 at the end of each time period)
• The growth progression is
• θ > 1 means the process is growing
• θ < 1 means the process is declining/decaying
• This type of progression is called a geometric progression or
geometric series
Time 0 1 2 3 t
Amount, θ
15
WHARTON ONLINE
Example
• An Indian Ocean nation caught
200,000 tonnes of fish this year
• The catch is projected to fall by a
constant 5% factor each year for
the next 10 years
• How many fish are predicted to be caught 5 years from
now?
• Including this year, what is the total expected catch over
the next 5 years?
16
WHARTON ONLINE
The constant multiplier
• For the catch to fall by 5% each year, means that the
multiplier is θ = 0.95
• In general, if the process is changing by R% in each time
period, then the multiplier is
θ 1
100
• Example:
– if the increase is 5% then θ = 1.05
– If the decrease is 5% then θ = 0.95
17
WHARTON ONLINE
Working out the fish catch
• With 200,000 and θ = 0.95, in 5 years the catch will
be 200,000⨯0.95 154,756
• Over the next 5 years:
• We get the total catch by
summing over the years
in question
Year Catch
0 200,000
1 190,000
2 180,500
3 171,475
4 162,901.25
5 154,756.1875
Total 1,059,632
18
WHARTON ONLINE
Graphing the annual fish catch
19
WHARTON ONLINE
The sum of the geometric series
• If we denote the sum up to time t as , then
• With the fisheries example:
200,000
.
.
= 1,059,632
• The mathematical formulation of the model can sometimes
provide more direct answers than a spreadsheet
20
WHARTON ONLINE
Present and future value
• If there is no inflation and the prevailing interest rate is 4%,
then which of the following options would you prefer?
– $1000 today or $1500 in ten years?
• Either look to see how much $1000 will be worth in ten
years, or
• Calculate how much you would have to invest today to get
$1500 ten years from now
• The latter approach relies on the concept of present value
– the expected current value of an income stream
21
WHARTON ONLINE
The present value calculation
• We know that and making the subject of the
formula means that
• Therefore $1500 in ten years time in a 4% interest rate
environment is worth 1500 1 0.04 in today’s money
• This equals $1013.346, which is more than $1000, so you
should prefer the second investment of $1500 received in
ten years
• This straightforward proportionate increase model allows
for a simple discounting formula
22
WHARTON ONLINE
Uses of present value
• A primary use is in discounting investments to the present
time
• An annuity is a schedule of fixed payments over a
specified and finite time period
• The present value of an annuity is the sum of the present
values of each separate payment
• Present value is also used in lifetime customer value
calculations
23
WHARTON ONLINE
Continuous compounding
• The compounding period for an investment can be yearly,
monthly, weekly, daily etc.
• As the compounding period gets shorter and shorter, in
the limit, the process is said to be continuously
compounded
• If a principal amount is continuously compounded at a
nominal annual interest rate of R%, then at year t,
e where ⁄
24
WHARTON ONLINE
Continuous compounding
• In this model, t can take on any value in an interval,
whereas in the discrete model t could only take on distinct
values
• $1000 continuously compounded at a nominal annual
interest rate of 4% is worth 1000 e .
1040.80 after
one year
• Note that this is a little more than if the 4% was earned at
the very end of the time period, in which case you would
have exactly $1040 at the end of the year
25
WHARTON ONLINE
Modeling an epidemic
• The model e doesn’t just describe money
growing
• This model is called exponential growth or decay
depending on whether r is positive or negative respectively
• A continuous time model for the initial stages of an
epidemic states that the number of cases at week t is
15 e .
• Halfway through week 7, how many cases do you expect?
26
WHARTON ONLINE
Graphing the epidemic
15 e .
27
WHARTON ONLINE
Calculating the expected number of cases
• Halfway through week 7, means t = 7.5
• 15 e . ⨯ .
46.2 cases
• Interpretation of the 0.15 coefficient:
– There is an approximate 15% weekly growth rate in cases
• Continuous models allow calculation at any value of t, not
just a set of discrete values
Discrete model Continuous model
28
WHARTON ONLINE
Using a model for optimization
• A common modeling objective is to perform a subsequent
optimization
• The objective of the optimization is to find the value of an
input that maximizes/minimizes an output
• Example: find the price at which profit is maximized
29
WHARTON ONLINE
Demand model
• Consider the demand model:
Quantity = 60,000 Price .
• If the price of production is constant at c = 2 for each unit,
then at what price is profit maximized?
• Profit = Revenue – Cost
• Revenue = Price ⨯ Quantity = p ⨯ q
• Profit p q – c q q p – c
60,000 p .
2
• Goal: Choose p to maximize this equation
30
WHARTON ONLINE
Brute force approach
• Choose different values of p and plot profit
Price Profit
1.75 ‐3702.509
2.0 0.000
2.5 3035.787
3.0 3849.002
3.5 3927.104
4.0 3750.000
4.5 3491.885
5.0 3219.938 The optimal price is somewhere between 3 and 4
31
WHARTON ONLINE
Calculus approach
• Profit is maximized when the derivative (rate of change)
of profit with respect to price equals 0
• Through calculus one obtains the optimal value of price
as = , where c is the production cost and b is the
exponent in the power function
• In this example c = 2 and b = -2.5. This gives
=
⨯ .
.
≈ 3.33
• The value (-b) is known as the price elasticity of
demand
32
WHARTON ONLINE
Visualizing the calculus solution
• The area of the gray shaded box is the profit and the
objective is to find the value of price for which the area of
the box is largest
33
WHARTON ONLINE
Summary
• Linear models
• Growth and decay in discrete time: geometric series
models
• Growth and decay in continuous time: exponential growth
models
• Present and future value
• Use classical optimization (calculus) to gain additional
value from the model
34
WHARTON ONLINE 35
WHARTON ONLINE 36

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_2c60f7318728b35ff1d41a3cac8dde8d_Module-2-Deterministic-model_1_.pdf

  • 1. WHARTON ONLINE FUNDAMENTALS OF QUANTITATIVE MODELING Richard Waterman Module 2: deterministic models and optimization
  • 2. WHARTON ONLINE Module 2 content • Linear models • Growth and decay in discrete time • Growth and decay in continuous time • Classical optimization 2
  • 3. WHARTON ONLINE Deterministic models • There are no random/uncertain components (inputs and/or outputs) in these models • If the inputs to the model are the same then the outputs will always be the same • The downside of deterministic models: it is hard to assess uncertainty in the outputs 3
  • 4. WHARTON ONLINE Linear models • Recall the formula definition of a straight line: • Characterization of a line: the slope is constant • The change in y for a one-unit change in x is the same, regardless of the value of x • In practice you should ask if the constant slope assertion is realistic • If it is not realistic, then a straight line model is probably not the way to go 4
  • 5. WHARTON ONLINE A linear cost function • Call the number of units produced q, and the total cost of producing q units C • Define: 100 30 • Calculate some illustrative values: q C 0 100 10 400 20 700 5
  • 6. WHARTON ONLINE Graphing the cost function 100 30 6
  • 7. WHARTON ONLINE Interpretation • The two coefficients in the line are the intercept and slope: b and m in general, 100 and 30 in this particular instance • b: the total cost of producing 0 units – A better interpretation: that part of total cost that doesn’t depend on the quantity produced: the fixed cost • m: the slope of the line – The change in total cost for an incremental unit of production: the variable cost 7
  • 8. WHARTON ONLINE Example with a “time-to-produce” function • It takes 2 hours to set up a production run, and each incremental unit produced always takes an additional 15 minutes (0.25 hours) • Call T the time to produce q units, then 2 0.25 • Interpretation – b: the setup time (2 hours) – m: the work rate (15 minutes per additional item) 8
  • 9. WHARTON ONLINE Graphing the time-to-produce function 2 0.25 9
  • 10. WHARTON ONLINE Linear programming • One of the key uses of linear models is in Linear Programming (LP), which is a technique to solve certain optimization problems • These models incorporate constraints to make them more realistic • Linear programming problems can be solved with add-ins for common spreadsheet programs 10
  • 11. WHARTON ONLINE Growth in discrete time • Growth is a fundamental business concept – The number of customers at time t – The revenue in quarter q – The value of an investment at some time t in the future • Sometimes a linear model may be appropriate for a growth process • But an alternative to a linear (additive) growth model is a proportionate one • Proportionate growth: a constant percent increase (decrease) from one period to the next 11
  • 12. WHARTON ONLINE Simple interest • Start off with $100 (principal) and at the end of every year earn 10% simple interest on the initial $100 • Simple interest means that interest is only earned on the principal investment • Every year the investment grows by the same amount ($10) Year 0 1 2 3 4 10 Value 100 110 120 130 140 200 12
  • 13. WHARTON ONLINE Compound interest • Start off with $100 (principal) and at the end of every year earn 10% compound interest on the initial $100 • Compound interest means that the interest itself earns interest in subsequent years • Notice that the growth is no longer the same absolute amount each year, but it is the same proportionate (relative) amount (10%) Year 0 1 2 3 4 10 Value 100.00 110.00 121.00 133.10 146.41 259.37 13
  • 14. WHARTON ONLINE The growth of the two investments 14
  • 15. WHARTON ONLINE Constant proportionate growth • Denote the initial amount as • Denote the constant proportionate growth factor by θ (for example 10% growth means multiply by 1.1 at the end of each time period) • The growth progression is • θ > 1 means the process is growing • θ < 1 means the process is declining/decaying • This type of progression is called a geometric progression or geometric series Time 0 1 2 3 t Amount, θ 15
  • 16. WHARTON ONLINE Example • An Indian Ocean nation caught 200,000 tonnes of fish this year • The catch is projected to fall by a constant 5% factor each year for the next 10 years • How many fish are predicted to be caught 5 years from now? • Including this year, what is the total expected catch over the next 5 years? 16
  • 17. WHARTON ONLINE The constant multiplier • For the catch to fall by 5% each year, means that the multiplier is θ = 0.95 • In general, if the process is changing by R% in each time period, then the multiplier is θ 1 100 • Example: – if the increase is 5% then θ = 1.05 – If the decrease is 5% then θ = 0.95 17
  • 18. WHARTON ONLINE Working out the fish catch • With 200,000 and θ = 0.95, in 5 years the catch will be 200,000⨯0.95 154,756 • Over the next 5 years: • We get the total catch by summing over the years in question Year Catch 0 200,000 1 190,000 2 180,500 3 171,475 4 162,901.25 5 154,756.1875 Total 1,059,632 18
  • 19. WHARTON ONLINE Graphing the annual fish catch 19
  • 20. WHARTON ONLINE The sum of the geometric series • If we denote the sum up to time t as , then • With the fisheries example: 200,000 . . = 1,059,632 • The mathematical formulation of the model can sometimes provide more direct answers than a spreadsheet 20
  • 21. WHARTON ONLINE Present and future value • If there is no inflation and the prevailing interest rate is 4%, then which of the following options would you prefer? – $1000 today or $1500 in ten years? • Either look to see how much $1000 will be worth in ten years, or • Calculate how much you would have to invest today to get $1500 ten years from now • The latter approach relies on the concept of present value – the expected current value of an income stream 21
  • 22. WHARTON ONLINE The present value calculation • We know that and making the subject of the formula means that • Therefore $1500 in ten years time in a 4% interest rate environment is worth 1500 1 0.04 in today’s money • This equals $1013.346, which is more than $1000, so you should prefer the second investment of $1500 received in ten years • This straightforward proportionate increase model allows for a simple discounting formula 22
  • 23. WHARTON ONLINE Uses of present value • A primary use is in discounting investments to the present time • An annuity is a schedule of fixed payments over a specified and finite time period • The present value of an annuity is the sum of the present values of each separate payment • Present value is also used in lifetime customer value calculations 23
  • 24. WHARTON ONLINE Continuous compounding • The compounding period for an investment can be yearly, monthly, weekly, daily etc. • As the compounding period gets shorter and shorter, in the limit, the process is said to be continuously compounded • If a principal amount is continuously compounded at a nominal annual interest rate of R%, then at year t, e where ⁄ 24
  • 25. WHARTON ONLINE Continuous compounding • In this model, t can take on any value in an interval, whereas in the discrete model t could only take on distinct values • $1000 continuously compounded at a nominal annual interest rate of 4% is worth 1000 e . 1040.80 after one year • Note that this is a little more than if the 4% was earned at the very end of the time period, in which case you would have exactly $1040 at the end of the year 25
  • 26. WHARTON ONLINE Modeling an epidemic • The model e doesn’t just describe money growing • This model is called exponential growth or decay depending on whether r is positive or negative respectively • A continuous time model for the initial stages of an epidemic states that the number of cases at week t is 15 e . • Halfway through week 7, how many cases do you expect? 26
  • 27. WHARTON ONLINE Graphing the epidemic 15 e . 27
  • 28. WHARTON ONLINE Calculating the expected number of cases • Halfway through week 7, means t = 7.5 • 15 e . ⨯ . 46.2 cases • Interpretation of the 0.15 coefficient: – There is an approximate 15% weekly growth rate in cases • Continuous models allow calculation at any value of t, not just a set of discrete values Discrete model Continuous model 28
  • 29. WHARTON ONLINE Using a model for optimization • A common modeling objective is to perform a subsequent optimization • The objective of the optimization is to find the value of an input that maximizes/minimizes an output • Example: find the price at which profit is maximized 29
  • 30. WHARTON ONLINE Demand model • Consider the demand model: Quantity = 60,000 Price . • If the price of production is constant at c = 2 for each unit, then at what price is profit maximized? • Profit = Revenue – Cost • Revenue = Price ⨯ Quantity = p ⨯ q • Profit p q – c q q p – c 60,000 p . 2 • Goal: Choose p to maximize this equation 30
  • 31. WHARTON ONLINE Brute force approach • Choose different values of p and plot profit Price Profit 1.75 ‐3702.509 2.0 0.000 2.5 3035.787 3.0 3849.002 3.5 3927.104 4.0 3750.000 4.5 3491.885 5.0 3219.938 The optimal price is somewhere between 3 and 4 31
  • 32. WHARTON ONLINE Calculus approach • Profit is maximized when the derivative (rate of change) of profit with respect to price equals 0 • Through calculus one obtains the optimal value of price as = , where c is the production cost and b is the exponent in the power function • In this example c = 2 and b = -2.5. This gives = ⨯ . . ≈ 3.33 • The value (-b) is known as the price elasticity of demand 32
  • 33. WHARTON ONLINE Visualizing the calculus solution • The area of the gray shaded box is the profit and the objective is to find the value of price for which the area of the box is largest 33
  • 34. WHARTON ONLINE Summary • Linear models • Growth and decay in discrete time: geometric series models • Growth and decay in continuous time: exponential growth models • Present and future value • Use classical optimization (calculus) to gain additional value from the model 34