managerial economics and financial analysis. This unit ppt contain the complete unit 1 chapter of managerial economics and financial economics .. there in it covers the introduction to economics, managerial economics, demand analysis elasticity of demand, demand forecasting and many more related to the methods in forecasting.

1. Managerial Economics and
Financial Analysis

2. Introduction to Economics
According to Adam Smith, Father of Economics defined
Economics as “The study of nature and uses of national
wealth”
Dr. Alfred Marshall defined “Economics is the study of mans
action in the ordinary business of life”
“The science which studies human behavior as relationship
between ends and scare means which have alternative uses”-
According to Prof. Lionel Robbins.

3. Needs
Wants
Desire
Limited
means
Choice
Economics Cycle

4. Types of Economics

5. Managerial Economics

6. Nature of Managerial Economics

7. Scope of Managerial Economics

8. Managerial Economics and its
relation with other subjects
Managerial
Economics
Economics
Psychology
Accountancy
Organization
Behaviour
Mathematics
Operation
Research
Statistics

9. Concept of Demand
A product or a service is said to have a demand when
three conditions are satisfied
1. Desire
2. Willingness to Pay
3. Ability to pay the specific price for it
Unless these conditions are fulfilled, the product is
not said to have any demand

10. Types of Demand

11. Determinants of Demand

12. Demand Function

13. Law of Demand

14. Law of Demand

15. Assumptions of Law of Demand

16. Exceptions of Law of Demand

17. Elasticity of Demand
Price Elasticity
Income Elasticity
Cross Elasticity

18. Price Elasticity