For episode 2, we’ll try to dissect what it takes to create engaging interactive ads. We’ll try to find the answer to what makes customers nowadays tick. And how interactive ads have changed the advertising landscape. We’ll find the answer to the question: What makes customers really glued and give you generously more than 60 seconds of fame that can immediately become the talk of the town? Watch and learn how seemingly mundane changes can really create a huge impact! Learn more at http://www.tabletadvertisingpros.com

1. Engaging Interactive Ads | Episode 2

2. • Tablet Engagement Metrics
• Building Engaging Ads
• Travel Case Study

3. ENGAGMENT
METRICS

4. Most Common Tablet Ad Formats
Interstitial
Expandable
Tablet %
Banner
0% 10% 20% 30% 40% 50% 60% 70%
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

5. Tablet Engagement Rate
Engagements / Impressions
Tablet %
Engagements / Expands
0% 5% 10% 15% 20%
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

6. Video In Tablet Ads (30%)
Ads That Include Video
All Ads
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

7. BUILDING
ENGAGING
ADS

8. “A call-to-action button that used a finger slide instead
of a tap generated 9.2% more online registrations…”
SLIDE
LEFT
See Econsultancy: Tablets: the opportunity for marketers.

9. Including video, games or a
product catalogue can drive
time spent to over
1 Minute
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

10. Adding Video
Can Improve
Engagement
Rate By Over
35%
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

11. CASE
STUDY

12. Users can slide the units
open, providing a greater level of
brand engagement than click-
through without leaving the page.
The average open rate was
8.76%.

13. Open Rate – AdTouch Campaign (8.76%)
Number of Opens/Number of Impressions
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
DAY 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
1

14. The average interaction rate from
the campaigns was 14.71%. Over
2X higher than regular, non-
AdTouch expandable rich media.

15. Interaction Rate – Campaign (14.71%)
Total Number of Interactions/Number of Impressions
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
DAY 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
1

16. Metric Rich Media AdTouch
Expandable
Interaction Rate *4.44% 14.71%
Open Rate NA 8.76%
Interaction Click- *0.92% 1.71%
Through Rate
AdTouch provides twice the engagement rate of rich media
expandables. All using iAB standard ad sizes and trafficked
as if they were standard ads.
*Source: https://wiki.pointroll.com/download/attachments/179110155/PointRoll+2011+Benchmarks+Report.pdf

17. • Social Media Opportunities
• “Shareable” Content
• Amazing Examples

18. Connect to Learn More…
TabletAdvertisingPros.com