Engaging Interactive Ads | Episode 2

908 views

Published on

For episode 2, we’ll try to dissect what it takes to create engaging interactive ads. We’ll try to find the answer to what makes customers nowadays tick. And how interactive ads have changed the advertising landscape. We’ll find the answer to the question: What makes customers really glued and give you generously more than 60 seconds of fame that can immediately become the talk of the town? Watch and learn how seemingly mundane changes can really create a huge impact!

Learn more at http://www.tabletadvertisingpros.com

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
908
On SlideShare
0
From Embeds
0
Number of Embeds
546
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Engaging Interactive Ads | Episode 2

  1. 1. Engaging Interactive Ads | Episode 2
  2. 2. • Tablet Engagement Metrics• Building Engaging Ads• Travel Case Study
  3. 3. ENGAGMENTMETRICS
  4. 4. Most Common Tablet Ad Formats InterstitialExpandable Tablet % Banner 0% 10% 20% 30% 40% 50% 60% 70% See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
  5. 5. Tablet Engagement RateEngagements / Impressions Tablet % Engagements / Expands 0% 5% 10% 15% 20% See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
  6. 6. Video In Tablet Ads (30%) Ads That Include Video All AdsSee Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
  7. 7. BUILDINGENGAGINGADS
  8. 8. “A call-to-action button that used a finger slide insteadof a tap generated 9.2% more online registrations…” SLIDE LEFT See Econsultancy: Tablets: the opportunity for marketers.
  9. 9. Including video, games or a product catalogue can drive time spent to over 1 MinuteSee Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
  10. 10. Adding Video Can Improve Engagement Rate By Over 35%See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
  11. 11. CASESTUDY
  12. 12. Users can slide the unitsopen, providing a greater level ofbrand engagement than click-through without leaving the page.The average open rate was8.76%.
  13. 13. Open Rate – AdTouch Campaign (8.76%) Number of Opens/Number of Impressions14.0012.0010.00 8.00 6.00 4.00 2.00 0.00 DAY 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 1
  14. 14. The average interaction rate fromthe campaigns was 14.71%. Over2X higher than regular, non-AdTouch expandable rich media.
  15. 15. Interaction Rate – Campaign (14.71%) Total Number of Interactions/Number of Impressions18.0016.0014.0012.0010.00 8.00 6.00 4.00 2.00 0.00 DAY 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 1
  16. 16. Metric Rich Media AdTouch Expandable Interaction Rate *4.44% 14.71% Open Rate NA 8.76% Interaction Click- *0.92% 1.71% Through RateAdTouch provides twice the engagement rate of rich mediaexpandables. All using iAB standard ad sizes and traffickedas if they were standard ads. *Source: https://wiki.pointroll.com/download/attachments/179110155/PointRoll+2011+Benchmarks+Report.pdf
  17. 17. • Social Media Opportunities• “Shareable” Content• Amazing Examples
  18. 18. Connect to Learn More…TabletAdvertisingPros.com

×